Online Marketing Proposal for Coca-cola
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The document proposes an online strategy for Coca-Cola to improve its online presence and forge closer relationships with consumers. It outlines Coca-Cola's goals, challenges, and current social media presence. Coca-Cola has a large presence on Facebook, Twitter, and YouTube with millions of fans and video views. The strategy focuses on locating consumers, empowering them to engage with the brand, constantly creating compelling content, and monitoring conversations to strengthen emotional connections to the brand.
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Social Media Marketing
Social media marketing involves promoting brands and businesses through social media platforms. It allows for interaction and engagement with customers. Some key benefits include brand building, networking, reputation management, listening to customers, and increased traffic. To succeed, businesses should research where their target audience is online, create engaging content for the relevant platforms, and listen and participate in conversations. Examples include creating Facebook pages and groups, blogger outreach, using social media to drive traffic to websites and sales.
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Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
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Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
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Stone Creek Coffee Presentation
This document outlines a social media campaign for Stone Creek Coffee. It includes a SWOT analysis, target market details, objectives, strategies, and measurement plans. The objectives are to increase brand awareness by 60% using #creekgeek and Farm to Cup campaigns, make social media more unified with one voice, and increase philanthropy awareness by 50%. Strategies include emphasizing the personal side on websites and using different platforms like Twitter, Instagram, Facebook and Pinterest to engage customers and educate about the coffee process. Engagement will be measured using a point system to track likes, comments, shares and favorites.
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The document discusses how social media has become a powerful communication tool and outlines strategies for businesses to leverage different social media platforms like Facebook, Twitter, LinkedIn, and blogs to interact with customers, build their brand, drive traffic, and increase sales. It provides tips on how to create a presence and engage audiences on each channel.
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Online Marketing Proposal for Coca-cola
- 2. 125 Years of History 200 + Countries 3500 +Beverages 49 Consecutive years with increased dividends
- 3. Goals Improving online presence. Forging closer relationships with Consumers. Maximize long-term return to shareowners while being mindful of our overall fiscal responsibilities. Be a responsible citizen that makes a difference by helping build and support sustainable communities. Challenges Word of Mouth Health Issues The lack of popularity of many drinks Competitors:
- 4. Coca Cola has cut its ad spending by 6.6% in order to invest more in SOCIAL MEDIA!!! See What We’ve Got NOW 32,519,929Facebook Fans 326,810Twitter Followers 18,719,427Youtube Video Upload Views
- 8. The No.1 brand on Facebook
- 9. Created and kept by 2 fans
- 10. We partnered with them to create new content, and there is a growing of 100,000 fans per week
- 13. The name Coca Cola Conversations emphasize the Coke-fan-interaction.
- 14. The goal of the blog is to strengthen readers emotional connection with the brand.NO stuffy marketing messaging!! NO Hard Sell！ The blog only works if there is a two-way dialogue. ----Phil Mooney, the Coca-Cola Company's Archivist and historian
- 15. IN SUM… Coke has a significant presence on all major social outlets including Facebook, Youtube, Twitter, Bebo, Myspace and more. They know where their users spend their time and engage them in ways that get the community talking. Coke has a significant presence on all major social outlets including Facebook, Youtube, Twitter, Bebo, Myspace and more. They know where their users spend their time and engage them in ways that get the community talking. Coke has a significant presence on all major social outlets including Facebook, Youtube, Twitter, Bebo, Myspace and more. They know where their users spend their time and engage them in ways that get the community talking. Coke has a significant presence on all major social outlets including Facebook, Youtube, Twitter, Bebo, Myspace and more. They know where their users spend their time and engage them in ways that get the community talking. Coke has a home page on all major social outlets including Facebook, Youtube, Twitter and more. We know where our consumers spend their time. We find them rather than let them find us. LOCATE Empowering our consumers is the core of our social media strategy because you can’t fully control your brand in social media, it is better to embrace it. Our Facebook page was not created by us but our fans, we empower them to keep the page and cooperate with them to come up with something great. EMPOWER Constant conversations are of vital significance. We are constantly engaging our fans by asking questions, creating calls to action and so on. ENGAGE Creating compelling, genuine, creative and relevant social media messages are always crucial. Just check out the millions of viewership of “Happiness Truck” on Youtube. CREATE MONITOR We always monitor what our consumers are talking about. Take the gem, left the garbage. Sometimes, it is our consumers who spark our creativity.
- 18. Check out the figure on the right, we will spend more money on Feb, March for the March Madness; June, July, Aug. for the summer seasonal peak; Dec. for the Christmas and New year.