- The document outlines a new social media and branding strategy for Nature Valley. It notes the current strategy is too focused on nature promotion and ignores products.
- The proposed strategy aims to promote products while still promoting sustainability. It will utilize influencers and focus on increasing brand reach, engagement, and loyalty through social media.
- The strategy identifies key digital goals of promoting products, increasing engagement, and improving consumer experience. It provides detailed plans and guidelines for social media channels to achieve these goals.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
Dinner in America isn't what it used to be, and only understanding shoppers emotional connections to dinner today will help retailers gain a seat at the dinner table. Brace will help retailer attendees define their growth objectives and develop strategies to create the right story for the desired audience.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
Dinner in America isn't what it used to be, and only understanding shoppers emotional connections to dinner today will help retailers gain a seat at the dinner table. Brace will help retailer attendees define their growth objectives and develop strategies to create the right story for the desired audience.
Exploring the role of emotions in Viral Marketingmahakhalid1
To study the relationship of Emotional appeal of social media advertisement and effective viral marketing.
The main aim is to comprehend viral marketing as a marketing process from a marketers’ stance, to understand consumer’s online psyche.
The scope of study is to test social media’s effectiveness on emotional impact of audiences.
What is the relationship between viral marketing and effective social media marketing?
Which social media tools are used by marketers?
How consumers respond and use social media?
Socio-psychological elements contributing to construction of an effective viral marketing strategy?
Harnessing the wealth of information in online communities for parents to gain meaningful consumer insights through netnography as a basis for product and service innovation.
Quantastic has suggested a full-fledged market research to understand the consumption behaviour of the millet based products. The insights coming from the research will then flow to the communication strategy and transform into their packaging, website, social media and other sales & marketing collaterals.
SheSpeaks 2015 Consumer Insight - Babycare SheSpeaks Inc.
SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
Frito Lay India's promoted potato chip brand Lay's is the biggest in India. It launched Lay's India Flavour World Cup coinciding with ICC Cricket World Cup.
Shack managed Lay's India facebook fanpage along with Online Reputation Managment.
http://www.facebook.com/laysindia
Quantastic suggested a strategy to make inroads in the natural sweetener category through Social media. We have used a mix of the Facebook/Instagram along with usage of influencers for promoting their products.
InstaShake™
Make your instant drink instantly - with 21st century self-dissolving packaging technology!
Aren’t you sick and tired of the mess you end up generating, while making your “instant” drink of protein powder, energy supplement, probiotic blend, milk, chocolate milk, vanilla shake, etc?
Aren’t they inconvenient to measure out, easy to spill while pouring into a cup or blender, hard to dissolve, and a pain to clean up afterwards?
And it’s not much better with pre-measured pouches either - they spill easily when opening, and you’re left with a pouch to dispose too, don’t you?
NO LONGER, with the InstaShake™ system, as you can see from this presentation!
Exploring the role of emotions in Viral Marketingmahakhalid1
To study the relationship of Emotional appeal of social media advertisement and effective viral marketing.
The main aim is to comprehend viral marketing as a marketing process from a marketers’ stance, to understand consumer’s online psyche.
The scope of study is to test social media’s effectiveness on emotional impact of audiences.
What is the relationship between viral marketing and effective social media marketing?
Which social media tools are used by marketers?
How consumers respond and use social media?
Socio-psychological elements contributing to construction of an effective viral marketing strategy?
Harnessing the wealth of information in online communities for parents to gain meaningful consumer insights through netnography as a basis for product and service innovation.
Quantastic has suggested a full-fledged market research to understand the consumption behaviour of the millet based products. The insights coming from the research will then flow to the communication strategy and transform into their packaging, website, social media and other sales & marketing collaterals.
SheSpeaks 2015 Consumer Insight - Babycare SheSpeaks Inc.
SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
Frito Lay India's promoted potato chip brand Lay's is the biggest in India. It launched Lay's India Flavour World Cup coinciding with ICC Cricket World Cup.
Shack managed Lay's India facebook fanpage along with Online Reputation Managment.
http://www.facebook.com/laysindia
Quantastic suggested a strategy to make inroads in the natural sweetener category through Social media. We have used a mix of the Facebook/Instagram along with usage of influencers for promoting their products.
InstaShake™
Make your instant drink instantly - with 21st century self-dissolving packaging technology!
Aren’t you sick and tired of the mess you end up generating, while making your “instant” drink of protein powder, energy supplement, probiotic blend, milk, chocolate milk, vanilla shake, etc?
Aren’t they inconvenient to measure out, easy to spill while pouring into a cup or blender, hard to dissolve, and a pain to clean up afterwards?
And it’s not much better with pre-measured pouches either - they spill easily when opening, and you’re left with a pouch to dispose too, don’t you?
NO LONGER, with the InstaShake™ system, as you can see from this presentation!
Storytelling for Organizational Engagement: Selling Sustainability InternallySustainable Brands
How do you get your internal culture to embrace the right sustainability message that you have worked so hard to craft? What do you do to convince brand managers to incorporate your message as a sustainability manager working at the corporate level? Or, how do you get your higher-ups to not see it as too big a risk, if you are a brand manager or marketing director who wants to incorporate sustainability messaging into your existing messaging? Given you are unlikely to have much money (i.e. media budget) to put your message out there, what do you do to get social and viral play? And how do you sell something "out of the box" or "disruptive" in a conservative culture?
Presentation on a potential marketing plan for the Hershey brand Ice Breakers for their product Cool Blast Chews. Creative mockups courtesy of Alice Shy
Omni-Channel Retail : Bridging the digital and brick & mortar divide to drive...Adrian Teo
Over the last decade, brick-and-mortar retailers have been forced to deal with the Internet and the broadband communications revolution. Internet ubiquity, personal technology adoption, and e-commerce growth have produced a new consumer behavior—cross-channel shopping. In this environment, consumers hop from one channel to another throughout the shopping journey looking for the best deal (eg. showrooming). There’s no doubt that the invasion of retail stores by these mobile enablers of virtual shopping has been costly. Not just in sales, but in customer loyalty, too.
In the Singapore context, rising rents (40 – 50% of total sales) and labour cost is forcing retailers to review their retail and digital strategy. Specifically, how digital can be leveraged to drive engagement, footfall and sales – to augment traditional retail in a holistic manner.
Tao of Shop is an Omni-Channel Retail platform that enables any shop / mall / F&B operator to Engage, Sell, Reward and Service consumers on their digital and physical stores.
1. Fully integrated digital solution – engage your customers with News, Coupons, eCommerce and Rewards via your own branded website, mobile apps and social media.
2. Indoor or micro location capability that integrates mobile with your brick and mortar outlets. You can now accurately identify customers in-store (without the need to open the mobile application) - enabling you to reward for footfall and engage them with personalized coupons and messages.
3. An automated marketing & retail recommendation engine with insights to your customer database – giving you the capability to automate personalize sales and marketing based on customers’ profiles, transaction history and location.
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
Retail strikes back omni channel retail_v.1.441_singtelAdrian Teo
Omni-Channel Retail is about bridging the gap between digital and brick & mortar. By unifying all channels, databases and gaining insights, retailers can engage consumers with highly personalized content - both in-store and anywhere.
Read how TAO OF SHOP is helping retailers to drive footfall, sales by redefining the shopping experience. TAO OF SHOP is available at https://mybusiness.singtel.com/catalogue/tao-of-shop
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. Which is better, and what are the differences between the two? This session takes a closer look at paid and organic marketing so that you can have a better understanding of how they work together to create a comprehensive and symbiotic marketing strategy. You’ll learn:
What is meant by organic vs. paid social media strategy
When to use one or the other and why
How organic and paid social media can help fulfill business goals
How to harmonize both to form a winning strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Case Study, using fictional “Gray’s Cookies” brand to complete a business review, which is the first stage of our overall Beloved Brands planning process.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. Why We Are Here Today
- Social Media: projects, partnerships, and
nature
- Too focused on calls to action and
accomplishments
- Lack of promotion of products
- Limited reach
3. Roadmap
- Coordinate and refocus social media
- Increase brand reach & loyalty
- Less nature promotion, more product
- Rebuild & refocus on target audience
9. Why the Change is Necessary
● Current:
○ Ignores product itself
○ Too nature focused
○ Limits reach of the company
● New:
○ Promote products while
promoting going green
■ Enlisting influencers
○ Link thoughts of ‘sustainability’
with Nature Valley
11. - A greener and sustainable future
- The Original Granola Bar
- Adventurer’s best friend
- Healthy lifestyle
- Convenience
- Nature
- “Real” energy in a bar
What does Nature Valley Stand for?
Brand Personality
12. - Partnerships with national parks
foundation, National Parks
Conservation Association, and
Wilderness inquiry to name a few
- Restoring 10,000 miles of park trails
- Supporting farmers with
regenerative agriculture journey
- New recyclable wrappers
Brand Personality
What activities is Nature Valley involved in?
13. - A granola bar company
- Misleading ingredients
- The green granola bar that gets
crumbs everywhere
- Cheaper alternative to expensive
energy bars
Brand Personality
How is our brand viewed now?
14. Breaking Out of the Cocoon
Increase awareness of the entire product
line.
Utilizing influencers and relevant
hashtags to gain traction on social media.
Sharing UGC to increase engagement
and credibility.
Improve consumer experience through
responsive platforms.
15. Brand Role - The Outdoors Advocate
The Outdoors Advocate is always exploring. They
have the best suggestions for outdoor activities
that help free your mind.
They're always looking for the next best
adventure, and willing to take on anything.
Nothing is going to stand in their way.
Somehow, they’re there every time you need an
activity or getaway, and they want to share their
experiences with others.
17. Tying Platforms Together
- Voice: Outdoors advocate - the one you share your adventure stories with.
- Engagement: Collaborate with influencers, share UGC, and interact with
followers to promote engagement.
- Content: Promote our products while promoting nature.
- Campaigns: All platforms will promote Nature Valley’s mission for a greener
future.
18. Target Consumer Group: Everyday Sightseers
Age group: 13-65
Sightseers include both the young and old. Some may
spend their time commuting to class, practicing tricks at
a skatepark, exploring a mountain, doing fitness at a
park, or possibly caring for their family.
Sightseers travel on a daily basis in some shape or
form. In between actions, they’re always down for a
quick snack to refresh their energy. Nature Valley is
here to provide those quality granola products at delis,
gas stations, and supermarkets across the globe.
They’re affordable, great tasting, and convenient for
those who like to explore. They can be found anywhere
and brought everywhere. Fitting for a sightseers with a
variety of choices for all.
19. Everyday Sightseers’ Preferences
A quick and healthy on-the-go snack is what the
everyday sightseers are expecting from us.
We want anyone looking for a healthy snack to
think of our products first.
● Over 50% of Americans have shown interest in
health and fitness since the Coronavirus pandemic
● Nearly 40% of Americans age 18+ plan to go on
vacation or travel once things return to normal
● 26% of Americans spend free time in nature at least
twice a week
● Ready to eat snacks are preferred by 77% of people
20. Digital Goals For Our New Strategy
Promote
Products
Increase
Engagement
Improve Consumer
Experience
21. Goal #1: Promote Products
As a brand, we have been focusing too
much on promoting nature and have
been ignoring products.
Let’s promote our products while
promoting nature.
22. Goal #2: Increase Engagement
Engagement increases brand loyalty and
commitment. Currently, Nature Valley has a
low engagement rate across all social
media platforms.
Create and share content our followers want
to see. Ask questions. Share stories. Take a
stance on social issues. Make connections.
23. Goal #3: Improve Consumer Experience
Listen to our consumers and be
responsive.
Know what consumers want and
make changes to improve our
products and our brand.
24. Current eCommerce Efforts
Analysis of brand’s current ecommerce/digital platform
● eCommerce is fine
● Lack of loyal fanbase/engagement
● Lack of customer feedback on products
25. eCommerce Improvements
Overall, Nature Valley’s website is very well made and maintained.
2 Minor Improvements:
1. Instagram posts at the bottom of the page should feature most recent posts
and several pieces of UGC from an appropriate hashtag.
2. Add a rating system for users to rate their products and flavors for other
users to see.
26. Improvement 1: Featured Posts
Featuring customers on the main
website will help develop a sense of
community.
Consumers will feel more
connected and involved with the
brand, which helps create brand
loyalty.
27. Improvement 2: Review System
68% of consumers take reviews &
ratings into account when deciding
whether to purchase a product from
a brand.
While the current website doesn’t
sell products, descriptive reviews
will help customers decide which
products are best for them.
29. Current Social Media Efforts
Social Networks Followers Post Frequency Engagement
Facebook 1,694,088 Monthly 0.00094%
Instagram 38,400 Monthly 0.0045%
Twitter 27,418 Monthly 0.66%
Youtube 6210 Rarely 0.0644%
TikTok 4815 Once 708%
*Keep in mind
this was based
off of one post.
30. Improving Social Media Efforts
● Incorporate more product centered posts
○ Post would highlight more of their products compared to their current strategy of random
themes.
● Have consistent themes with different strategies throughout channels
○ Post content based on channel strategy
● Make it easier to purchase products from social media
○ Links to website or nearby retailers where products are available
31. Social Media Strategy by Channel
Channel focused on
customer service.
Respond to individual
comments,
questions, concerns.
Place to share
recipes and updates
on new products that
are likely to catch
consumer interest.
Platform for
promoting products
and sustainability
efforts. The best
platform to share
and feature UGC.
Funnel engagement
from viral posts to
other social media
platforms. Trend
setting possibilities.
Collection of past
campaigns and
commercials.
Focused on content
over a minute long.
32. Social Media Strategy by Channel
Facebook:
- Focus on older audiences who are not
present on other platforms
- Link recipes and keep customers
informed on new offers and products
- Should post weekly
- Check for messages & comments and
respond appropriately
33. Social Media Strategy by Channel
Twitter:
- Mainly for one-on-one engagement
- Reply to questions, concerns, and
comments
- Post breakfast recipes and ask what
people are eating
- Should post daily
- Should monitor at least once every 5
hours
34. Social Media Strategy by Channel
Instagram:
- Mainly for promoting our products
- Occasionally promote nature and
recycling
- Occasionally feature UCG or
influencers
- Occasionally post trail
recommendations
- Post 2-3 times a week
35. Youtube:
- Place for story sharing
- Use as a portfolio of past campaigns
- Should post ~6 times a year
Social Media Strategy by Channel
36. Social Media Strategy by Channel
Tik Tok:
- Create challenges to boost
engagement and try to go viral
- Possible promotions through Tik Tok
Influencers
- Should post weekly
“The Cinnamon Challenge but with
Nature Valley.”
37. General Social Media Guide
● Avoid duplicating content on channels
● Post frequently. At least once a week
● Use appropriate hashtags
● Feature both general Instagram and UGC posts
● Keep text in images minimal. Text goes in descriptions/captions
● Alternate between image and video posts
● Credit creators of UGC and request for permission to share
● Update the company site when new products are released
● Respond to questions in a timely manner (~5 hours max)
38. Social Media Checklist
❏ Promotes brand and products
❏ Customer engagement
❏ Consistent themes throughout all platforms
❏ Content matches channel strategy
❏ Create conversations and share stories to build relationships
❏ Create content worth sharing and saving
https://www.mintel.com/press-centre/food-and-drink/a-snacking-nation-94-of-americans-snack-daily
https://outdoorindustry.org/wp-content/uploads/2017/05/2017-Outdoor-Recreation-Participation-Report_FINAL.pdf
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