If I Were in Charge of Marketing at Blue ApronJon Clark
I'm a big fan of Blue Apron - and a big fan of startups in general. Recently I had a chance to talk with the founders and discuss how they might improve their marketing at Blue Apron across all channels.
While this is far from comprehensive, I touched on a handful of things they could improve immediately as it relates to SEO, SEM (Adwords), Social (Facebook, YouTube), E-mail and the website in general.
If I Were in Charge of Marketing at Blue ApronJon Clark
I'm a big fan of Blue Apron - and a big fan of startups in general. Recently I had a chance to talk with the founders and discuss how they might improve their marketing at Blue Apron across all channels.
While this is far from comprehensive, I touched on a handful of things they could improve immediately as it relates to SEO, SEM (Adwords), Social (Facebook, YouTube), E-mail and the website in general.
The Restaurant Marketing Cookbook from getta!Table is designed to show restaurants how to best to get the most out of their Social Media to grow your Facebook fan base and convert them into loyal customers.
Taking a deeper look into the world of BoochCraft by diving into the culture and content that have made the brand it is today. Aiming to reach a wider audience through word of mouth, social media, and strategic marketing by using the hashtag #sharethetea. We created this hashtag and campaign to highlight community, conversation, and connection in hopes to initiate this movement and drive consumers to #sharethetea!
Worked for the app Pocket Points to increase awareness and gain new businesses on the app for The University of Georgia.
Successfully gained 6 new businesses for the app, increased user count by over 5,000, and held an event to raise awareness.
The Restaurant Marketing Cookbook from getta!Table is designed to show restaurants how to best to get the most out of their Social Media to grow your Facebook fan base and convert them into loyal customers.
Taking a deeper look into the world of BoochCraft by diving into the culture and content that have made the brand it is today. Aiming to reach a wider audience through word of mouth, social media, and strategic marketing by using the hashtag #sharethetea. We created this hashtag and campaign to highlight community, conversation, and connection in hopes to initiate this movement and drive consumers to #sharethetea!
Worked for the app Pocket Points to increase awareness and gain new businesses on the app for The University of Georgia.
Successfully gained 6 new businesses for the app, increased user count by over 5,000, and held an event to raise awareness.
Marketing to the Millennial Mom - 10 Facts to Build Brands and Drive SalesMaria Bailey
Marketing to Mom expert and author of Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, Maria Bailey, shares tips for marketing to millennial moms. For more tips visit MillennialMomsMarketing.com.
Social Media - Making Your Business The Hublivelink
Coffee shops have always been places to meet and socialise, meaning that social media by its very nature can act as an extension of the business, by helping to create conversations online and to encourage lasting loyalty amongst customers.
Moms and Facebook in 2014. A relationship full of nice numbers and odds. moms love facebook and most of the time they build their life around it. A guide to understand it, say the right story to the right people and engage moms with the brand.
This project involves an in-depth analysis of a startup firm called Toffee Talk. It includes an analysis of their target segment, current marketing strategies and metrics.
Based on their vision and budget considerations, the project highlights recommendations which includes:
- Redefining the target segment
- Proposed Social Media Strategy
- Content Narrative
- Tools and Techniques
ConAgra Foods: Social listening and engagement for consumer insights, present...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, ConAgra Foods' PR/Social Media Manager, Amy Morgan, explains how they are tapping social media and influencers for consumer insights.
Amy goes into detail about specific examples from Chef Boyardee, Slim Jim, Reddi-Whip, and their Healthy Choice brands.
Rice Creamery - Communication Audit & CX SuggestionsEphlux Insights
Ephlux Insights is a media firm that interviews UX game changers and works with the top brands in the MENA region on projects revolving around CX augmentation.
For this edition of the latter, we conducted a communication audit on Rice Creamery, identified the gaps and offer simple & effective ideas for enhancing engagement based experiences.
From Like to Loyalty SheSpeaks at M2W ConferenceSheSpeaksInc
SheSpeaks CEO Aliza Freud and Paine PR's Kara Gaffney present at M2W Conference in Chicago. "From Like to Loyalty - So They Like You, Now What?" - P&G Future Friendly Case Study.
3. Target archetype: Sheri.
A young, digitally savvy mom who prides herself in
saving money
Uses the web to:
• Stay connected
• Seek advice and information
• Shop and learn about products
• Meet others like herself
• Simplify the many dimensions of her life
4. What is Bisquick.com now?
A refrigerator.
The site currently holds information
about its products and shows basic recipes
(and it’s cold).
5. What should Bisquick.com be?
A kitchen.
Bisquick.com should be a hub for lively
conversations about breakfast by providing
and inviting comprehensive recipe guides for
moms and related activities for kids.
6. Our game plan:
AT T R A C T E N G AG E E X P LO R E
ATTRACT Sheri and other ENGAGE Sheri with content Encourage Sheri to EXPLORE
pancake lovers through TV on Bisquick.com that inspires Bisquick products and spread
commercials, print and enables her to enjoy her recommendations &
executions, and online media. preparing breakfast. purchases to other moms.
8. Our ingredients: USER
RECIPES
EDITORIAL ACTIVITIES
CONTENT FOR KIDS
DYNAMIC
COUPONS
9. User Recipes:
• Encourage user submissions
• Introduce a ranking system for recipes and submitters
• Allow for sharing via social networks & email
• Create “save-to-phone” functionality
Why?
Nearly 40% of home cooks prepare meals every day. And more
than half search for recipes at least once a week1
65% of moms now rely on social media, text messaging, and
instant messenger2
Adding recipes helps with organic SEO rankings
10. Activities for Kids:
• Printable placemats to color-in
• Pancake height chart to measure yourself in pancakes
• Custom “Invitations” to breakfast using (digital) pancake batter
• Guides to making custom pancakes with kids
Why?
Create demand for bisquick through kids
Mom & child are shopping are the new shopping duo2
11. Dynamic coupons:
• Create a social Groupon-style coupon mechanism
• Establish partnerships for contextually relevant coupons
ie. with Disney to make Mickey Mouse-shaped pancakes
and receive special promotional items
• Increase prominence of nutritional information on coupons
• Future: Mobile coupons for use in mobile payment systems
Why?
66% of moms surveyed said coupons were the most
important feature of a food related site3
12. Editorial content:
• Add relevant posts and authors from popular mom
blogs/bloggers
• Develop a newsletter with new recipes and
contextually relevant product updates
Why?
96% of women say that if they like your product, they will
recommend it to ‘everyone they know’5
Moms trust word of mouth6
13. Desired result:
Visit supermarket to purchase Bisquick Visit bisquick.com for recipes, coupons, and activities