PO 375
Fall 2016
 What functions do the media play?
 How has the media developed throughout
American political history?
 Is political news a “mirror reflection” of what’s
happening inWashington—or a deliberate
product of the political process?
 Sources help to gather, package, and disseminate
information to the public
 Newspapers
 Radio
 Television
 Internet
 Main goal of media has stayed the same
 How information is delivered has changed
 Informing
 Press informs public of political events
 Investigating
 Researching and revealing information about events
 Interpreting
 Media interpret a given day’s news
 Labor-intensive
and expensive
 Newsprint comprised
of individual letters of
metal type
Common Sense was mass-produced.
The Federalist Papers were published in NewYork newspapers.
 Newspapers and partisan politics
 Influence of the “penny press”
 Beginnings of “Yellow Journalism”
JOSEPH PULITZER WILLIAM RANDOLPH HEARST
President Franklin D. Roosevelt
on Radio
THE “BIGTHREE” KENNEDYVS. NIXON, 1960
 Decline inTraditional Newspaper Readership
 Popularity ofTalk Radio
 Rise of Soft News or “Infotainment”
 Prevalence of Blogs
 Rise and Continuation of Social Networking
 Cell Phones andText Messaging
 Gatekeeper
 Decide what will be covered
 Managers of wire services, editors, reporters
 Disseminator
 “Just the Facts,” avoid unverifiable stories
 Does this help the public?
 Investigator
 Investigate problems, critically analyze and report them
 “Muckrakers,”Woodward and Bernstein (Watergate)
 Public Mobilizer
 Emphasis on civic journalism
 Grassroots movement due to Internet, etc.
Focuses on 1940 Election
Results: People already made up
minds prior to voting; campaign
did not add information
Study gave rise to minimal
effects thesis
 Selective Exposure
 Individuals exposed to information with beliefs
 Selective Perception
 Individuals interpret information with beliefs
 Selective Retention
 Individuals recall information with beliefs
 Agenda Setting
 Must choose which events to cover— signal to public
 Framing
 Media alters public view on issue by presentation
 Priming
 Media emphasizes characteristics of people, events,
or issues—and this influences public’s view
George W. Bush, New Orleans, post-Hurricane Katrina
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PO 375 Media

  • 1.
  • 3.
     What functionsdo the media play?  How has the media developed throughout American political history?  Is political news a “mirror reflection” of what’s happening inWashington—or a deliberate product of the political process?
  • 5.
     Sources helpto gather, package, and disseminate information to the public  Newspapers  Radio  Television  Internet  Main goal of media has stayed the same  How information is delivered has changed
  • 7.
     Informing  Pressinforms public of political events  Investigating  Researching and revealing information about events  Interpreting  Media interpret a given day’s news
  • 10.
     Labor-intensive and expensive Newsprint comprised of individual letters of metal type
  • 12.
    Common Sense wasmass-produced. The Federalist Papers were published in NewYork newspapers.
  • 14.
     Newspapers andpartisan politics  Influence of the “penny press”  Beginnings of “Yellow Journalism”
  • 15.
    JOSEPH PULITZER WILLIAMRANDOLPH HEARST
  • 17.
    President Franklin D.Roosevelt on Radio
  • 19.
  • 21.
     Decline inTraditionalNewspaper Readership  Popularity ofTalk Radio  Rise of Soft News or “Infotainment”  Prevalence of Blogs  Rise and Continuation of Social Networking  Cell Phones andText Messaging
  • 23.
     Gatekeeper  Decidewhat will be covered  Managers of wire services, editors, reporters  Disseminator  “Just the Facts,” avoid unverifiable stories  Does this help the public?  Investigator  Investigate problems, critically analyze and report them  “Muckrakers,”Woodward and Bernstein (Watergate)  Public Mobilizer  Emphasis on civic journalism  Grassroots movement due to Internet, etc.
  • 25.
    Focuses on 1940Election Results: People already made up minds prior to voting; campaign did not add information Study gave rise to minimal effects thesis
  • 26.
     Selective Exposure Individuals exposed to information with beliefs  Selective Perception  Individuals interpret information with beliefs  Selective Retention  Individuals recall information with beliefs
  • 27.
     Agenda Setting Must choose which events to cover— signal to public  Framing  Media alters public view on issue by presentation  Priming  Media emphasizes characteristics of people, events, or issues—and this influences public’s view
  • 28.
    George W. Bush,New Orleans, post-Hurricane Katrina
  • 29.
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