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POL 140
Fall 2014
Sources help to gather, package, and disseminate
information to the public
 Newspapers
 Radio
 Television
 Internet
Main goal of media has stayed the same
How information is delivered has changed
Informing
 Press informs public of political events
Investigating
 Researching and revealing information about events
Interpreting
 Media interpret a given day’s news
Labor-intensive
and expensive
Newsprint comprised
of individual letters of
metal type
Common Sense was mass-produced.
The Federalist Papers were published in NewYork newspapers.
Newspapers and partisan politics
Influence of the “penny press”
Beginnings of “Yellow Journalism”
JOSEPH PULITZER WILLIAM RANDOLPH HEARST
President Franklin D. Roosevelt
on Radio
THE “BIGTHREE” KENNEDYVS. NIXON, 1960
Decline inTraditional Newspaper Readership
Popularity ofTalk Radio
Rise of Soft News or “Infotainment”
Prevalence of Blogs
Rise and Continuation of Social Networking
Cell Phones andText Messaging
Gatekeeper
 Decide what will be covered
 Managers of wire services, editors, reporters
Disseminator
 “Just the Facts,” avoid unverifiable stories
 Does this help the public?
Investigator
 Investigate problems, critically analyze and report them
 “Muckrakers,”Woodward and Bernstein (Watergate)
Public Mobilizer
 Emphasis on civic journalism
 Grassroots movement due to Internet, etc.
Focuses on 1940 Election
Results: People already made up
minds prior to voting; campaign
did not add information
Study gave rise to minimal
effects thesis
Selective Exposure
 Individuals exposed to information with beliefs
Selective Perception
 Individuals interpret information with beliefs
Selective Retention
 Individuals recall information with beliefs
Agenda Setting
 Must choose which events to cover— signal to public
Priming
 Media emphasizes characteristics of people, events,
or issues—and this influences public’s view
Framing
 Media alters public view on issue by presentation
George W. Bush, New Orleans, post-Hurricane Katrina
IRAQ: SPIDER HOLE IRAQ: MILITARY CASKETS
James S. Brady
Press Briefing Room
Obama Press Conference,
East Room of White House
Depends on:
1) News model
employed by
journalists
2) News
management
technique
employed by
White House
Mirror Model
Professional Model
Organizational or “Bargaining” Model
Political Model
Public Journalism / Civic Journalism Model
Tight Control of Information
Tight Control of Access to Politicians
ElaborateCommunications Bureaucracy
Concerted Effort to BypassWH Press Corps
Prepackaging News in Sound Bytes

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Pol 140 media

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  • 6. Sources help to gather, package, and disseminate information to the public  Newspapers  Radio  Television  Internet Main goal of media has stayed the same How information is delivered has changed
  • 7.
  • 8. Informing  Press informs public of political events Investigating  Researching and revealing information about events Interpreting  Media interpret a given day’s news
  • 9.
  • 10.
  • 11. Labor-intensive and expensive Newsprint comprised of individual letters of metal type
  • 12.
  • 13. Common Sense was mass-produced. The Federalist Papers were published in NewYork newspapers.
  • 14.
  • 15. Newspapers and partisan politics Influence of the “penny press” Beginnings of “Yellow Journalism”
  • 16. JOSEPH PULITZER WILLIAM RANDOLPH HEARST
  • 17.
  • 18. President Franklin D. Roosevelt on Radio
  • 19.
  • 21.
  • 22. Decline inTraditional Newspaper Readership Popularity ofTalk Radio Rise of Soft News or “Infotainment” Prevalence of Blogs Rise and Continuation of Social Networking Cell Phones andText Messaging
  • 23.
  • 24. Gatekeeper  Decide what will be covered  Managers of wire services, editors, reporters Disseminator  “Just the Facts,” avoid unverifiable stories  Does this help the public? Investigator  Investigate problems, critically analyze and report them  “Muckrakers,”Woodward and Bernstein (Watergate) Public Mobilizer  Emphasis on civic journalism  Grassroots movement due to Internet, etc.
  • 25.
  • 26. Focuses on 1940 Election Results: People already made up minds prior to voting; campaign did not add information Study gave rise to minimal effects thesis
  • 27. Selective Exposure  Individuals exposed to information with beliefs Selective Perception  Individuals interpret information with beliefs Selective Retention  Individuals recall information with beliefs
  • 28. Agenda Setting  Must choose which events to cover— signal to public Priming  Media emphasizes characteristics of people, events, or issues—and this influences public’s view Framing  Media alters public view on issue by presentation
  • 29. George W. Bush, New Orleans, post-Hurricane Katrina
  • 30. IRAQ: SPIDER HOLE IRAQ: MILITARY CASKETS
  • 31.
  • 32. James S. Brady Press Briefing Room
  • 33. Obama Press Conference, East Room of White House Depends on: 1) News model employed by journalists 2) News management technique employed by White House
  • 34. Mirror Model Professional Model Organizational or “Bargaining” Model Political Model Public Journalism / Civic Journalism Model
  • 35. Tight Control of Information Tight Control of Access to Politicians ElaborateCommunications Bureaucracy Concerted Effort to BypassWH Press Corps Prepackaging News in Sound Bytes