The document outlines five reasons established organizations should adopt lean startup principles, emphasizing the potential for enhanced speed, agility, and customer validation in product development. It highlights the methodology's focus on reducing waste and accelerating learning from customer feedback, which can lead to more successful innovations. Examples from companies like Dropbox and Zappos illustrate the effectiveness of lean startup in driving growth and reducing risks associated with new products.

1. Five reasons you must
adapt Lean Start up in your
established organization?
Karunesh Prasad

2.
You are a large corporation. You have
presence in all geographies; multiple
products and you have grown
continuously over last many years.
Is Lean Startup for you ?

3.
Yes, Lean Start up is not only for
Start Ups. You can apply Lean start
up principles in your established and
large organization and get some
significant results.

4. Most obvious, your organization is
creating new products or reaching new
markets.
Reduce the cycle time, seek customer
feedback faster and reduce waste.
Reason 1

5. You are working on new processes and
want to make sure you deploy a customer
validated process for better results. Apply
Lean Startup for continuous feedback and
validation.
Reason 2

6. You are part of a large organization and
need to bring in speed and agility in to
your system.
Your five year projection may not take you
far, but speed to adapt in this uncertain
environment will take you a long way.
Reason 3

7. You don't want to spend too much money but
keen to promote innovation in your
organization. Don’t waste your money.
Reason 4

8. And finally my favorite …. You are about
to deploy that cool new digitized system
but very concerned about its success and
adaption.
Reason 5

9. What is Lean Startup?
Methodology guided by Lean manufacturing principles and Agile methodology
It is a set of tools, principles and behaviors which helps in becoming more
competitive and drive growth. It reduces time-to-market, learn quickly from
customer feedback and take action in the direction where feedback points.
Idea
Build
Product
Measure
Data
Learn
Minimize
TOTAL time
through the loop
Lean Startup methodology helps to eliminate uncertainty

10. Lean StartUp
Benefits:
! Through out the process you have clear visibility of
where you are going - you stay focused
! Indicates sooner that it’s time to make changes to
strategy hence less waste of time & money
! By the time product is ready to be distributed
widely, it will already have established customers
! Process created through Lean StartUp will be ready
- tried & tested
Speed
Flexibility
Innovation
Customer Focus
Eliminate Uncertainty
Lean Startup’s Focus

11. How can we help ?
We Coach team
through out the
cycle for
Accelerated
execution
Coaching
We provide
Lean StartUp
training to get
team aligned
Training
End-to-end Project
Management using Lean
Startup tools & principles
facilitated by our Experts
– Onsite and Offsite
Project Management

12. G E l a u n c h e d a
f r a m e w o r k c a l l e d
‘FastWorks’ built on
Lean Startup to align
m o r e c l o s e l y w i t h
cu s to mers nee d s and
execution speed for quick
deliverables.
I t ’s b e i n g u s e d i n
manufacturing since GE
and others believe that
rapid learning cycles with
customers will reduce the
r i s k t h at y o u b u i l d
something you can’t sell.
Dropbox started iterating
their product in order
to test what customers
really wanted, early and
often.
U s i n g L e a n S t ar t u p
principles, in just 15
months, Dropbox went
form 100,000 registered
users to over 4,000,000.
Z a p p o s ’ f o u n d e r
envisioned a superior
retail experience and
s t a r t e d w i t h a n
Experiment to test his
hypothesis followed by
validated learning.
In 2009 Zappos was
acquire d by t he e-
c o m m e r c e g i a n t
A m a z o n .c o m f o r a
reported $1.2 billion.

13. Lean StartUp for better, faster execution and
business decisions…
All images / information are courtesy www.theleanstartup.com"

14. Contact Details!
!
!
!
Karunesh Prasad is Founder and CEO of Change Et Al. He
consults in the area of change management and has been
working on Lean Start up for last many years. You can
reach him on karunesh.prasad@changetal.com
!
Website: www.changetal.com
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Many images are courtesy Google Images