Slides bij de infosessie groeien als student-ondernemer op 29 november 2022. Door Ludo Dhelft van KBC Start it https://startit-accelerate.com/en Heeft jouw student-onderneming potentieel om te groeien of zijn jouw ideeën schaalbaar? Leer in deze sessie aan de hand van voorbeelden hoe jij je student-onderneming dat extra duwtje in de rug kan geven.

2. Start it Accelerate
Start it Accelerate | Start it @KBC
Building Business as Usual
vs Business as Unusual
Gentrepeneur Day
29 nov 22
Ludo Dhelft

3. What kind of business are you starting?
The Lean Startup | slide 3
ㄱ Business as Usual

4. Business as Usual
The Lean Startup | slide 4
ㄱ Validated business model

5. Business as Usual
Clear Road
A lot of organisations that will help you
Known Business Model
NACE bel code
Business Plan
Including Financial plan
The Lean Startup | slide 5

6. Business as Usual
ㄱ Business Plan
ㄱ Loan application
The Lean Startup | slide 6

7. Business as Usual | Not so complex to fund
ㄱ
The Lean Startup | slide 7

8. What kind of business do you want to start?
ㄱ Business as UNusual (innovative startup)
The Lean Startup | slide 8

9. | slide 8

10. Business as UNusual
Dark Road
Not a clear path to do business
Difficult to get funded
Not bankable yet
Experimentation phase
Still pivoting
The Lean Startup | slide 10

11. Complex stage-gated funding mix
ㄱ Building up trust & proof
The Lean Startup | slide 11

12. | slide 11

13. | slide 12
Required?
What do you think?

14. No?
The Lean Startup | slide 14

15. Yes?
The Lean Startup | slide 15

16. Founders develop strong entrepreneurial survival skills…
The Lean Startup | slide 16

17. …as startups face a lot of challenges
The Lean Startup | slide 17

18. Startups need to master the skills of value creation and capturing
and bootstrapping!
The Lean Startup | slide 18

19. Product/Market fit is the validation stage. Without a positive
outcome you shouldn’t start scaling!
The Lean Startup | slide 19

20. The Lean startup methodology
ㄱ Favours experimentation over elaborate planning
ㄱ customer feedback over intuition,
ㄱ and iteration over traditional ‘big design upfront’ development
ㄱ prioritises the speed of customer validated learning above all
An MVP (Minimum Viable Product) is an experiment that tests a critical, falsifiable hypothesis of
your business. A prototype MVP is still a throwaway experimentation tool. Not your first version of
the product!
The Lean Startup | slide 20

21. “If you’re not embarrassed by the first
prototype of your product, you’ve
launched too late.”
The Lean Startup | slide 21
Reid Hoffman -
co-founder Linkedin

22. Why customer development
and experimentation is key
The Lean Startup

23. Key takeaways from the Lean Startup
The Lean Startup | slide 23
ㄱ Ideas are worth nothing
- you need to build a business model to seize the opportunity
ㄱ It takes time to discover a business model that works
- Learning and experimentation is key!
ㄱ Focus on customers and their needs
- Go out and test the market as soon as possible
ㄱ At all times you need to manage your downside risk
- Bootstrap your resources and make your potential loss affordable

24. List the assumptions
ASSUMPTION
The Lean Startup | slide 24
KNOWLEDGE

25. Prioritise the assumptions
ASSUMPTION
KNOWLEDGE
ESSENTIAL
The Lean Startup | slide 25
NOT ESSENTIAL

26. Prioritise the assumptions
ASSUMPTION
KNOWLEDGE
ESSENTIAL
The Lean Startup | slide 26
NOT ESSENTIAL

27. Prioritise the assumptions
ASSUMPTION
KNOWLEDGE
ESSENTIAL
The Lean Startup | slide 27
NOT ESSENTIAL
LEAP OF FAITH

28. Test card
BUILD
LEARN
MEASURE
The Lean Startup | slide 28

29. Learning card
BUILD
LEARN
MEASURE
The Lean Startup | slide 29

40. What do you think they learned / validated by going out to the
market that soon (without a working product)?
ㄱ A lot of interest! Especially from professional gardeners
- pivot from B2C to B2B business model
- pivot in product development!
ㄱ pricing elasticity
- price is not an issue for businesses, but it is for consumers
ㄱ market study on the biggest needs per region
- where to set up dealerships!
- new use cases (sport infrastructure - golf, football)
ㄱ Interest from big investors
- got their insights and views on product opportunities and the market
ㄱ Contacted by potential competitors to partner up
- there might be a profitable business here to just bring the technology to the market
ㄱ Sales pipeline and partnership building
The Lean Startup | slide 39

41. | slide 40

42. The program | slide 41
How To… Lean Startup &
Search for Growth

43. The business model canvas / lean canvas
The Lean Startup | slide 43

44. Focus on value creation
The Lean Startup | slide 44

45. The sweet spot of innovation
The Lean Startup | slide 45

46. | slide 46

47. What happens if a lot of people want it?
| slide 47

48. | slide 48

49. | slide 49

50. | slide 50

51. | slide 51

52. | slide 51
Key activities
Key partners
Key resources

53. Start it Accelerate
Start it Accelerate | Start it @KBC
Building Business as Unusual
Discovery deck

54. | slide 53
Our Mission
Start it @KBC is a unique startup accelerator.
We are mission driven, supporting the courageous ones in their passion and story.
Curiosity is what drives us.
We are always searching for innovations that can make this world a better place. No matter in
which market or stage a startup is in.
As such we create a new breed of leading entrepreneurs.
Our aim is to grow their business and we connect entrepreneurs to our network to strengthen
their story.
Because…if our founders realize their dream, we realize ours as well.
Together, building business as unusual.

55. The program
12 month booster
54

56. Our offering…
| slide 56
ㄱ A year long program
ㄱ Free workspace
ㄱ Awesome academy
ㄱ Personal coaching
ㄱ Incredible ecosystem
ㄱ Partners, friends and network
ㄱ Access to GAN-perks
ㄱ Media opportunities

57. ㄱ accelerate: focusing on assessing the baseline,
OKR installment, and first introductions ; 4hrs coaching/month
ㄱ boardroom: check-in with an expert board
ㄱ grow: expanding the network
mentoring & experts ; 2 hrs coaching/month
ㄱ mature: 1 hr check-in/month and prepare to
fly!
BOOTCAMP … BOARDROOM
A year long program: milestones
APPLY
CHECK-IN
… BOARDROOM
grow
…
… GRADUATION
mature
networking nights
start it café
connect X
Lode Late Night
PITCH
accelerate
| slide 57

58. Free workspace
| slide 58
BELGIUM
ㄱ Antwerp
ㄱ Brussels
ㄱ Ghent
ㄱ Hasselt
ㄱ Kortrijk
ㄱ Leuven
ㄱ Liège
THE STATES
ㄱ New York
EUROPE
ㄱ Budapest (HU)
ㄱ Győr (HU)
ㄱ Prague (TE)
ㄱ London (UK)

59. Awesome academy
ㄱ Mandatory tailormade sessions: one to two days/month
ㄱ Recommended sessions: extra value à volonté
ㄱ Expert in the cloud/on the floor: 1-1 with experts
| slide 59

60. Personal coaching
ㄱ Unified coaching method | Start it Up Maturity Model
ㄱ 4/2/1 approach
ㄱ Sounding Board (think/decide/do)
ㄱ Applying a 360° view
ㄱ You as a founder & Your startup (building your business)
ㄱ Accountability (OKRs)
ㄱ Matchmaker for mentors and partners
ㄱ Ecosystem SPOC
| slide 60

61. Incredible ecosystem
| slide 60
partner networfi
providing expertise
mentor networfi
for founder challenges
YOU
your personal business coach &
Start it @KBC team
alumni founders

62. Partners, Friends & Network
| slide 61
+2.000
startup founders
pay it forward
+50
partners
supporting your startup in
building your business
+170
mentors
supporting you as a founders
on your journey
and many, many more

63. Some examples…
Pursuit Femmes | Wave Spring 2021
| slide 63

64. Some examples…
Pursuit Femmes | Wave Spring 2021
| slide 64

65. Is it you we’re looking for?
ㄱ Enthusiastic
ㄱ Open minded
ㄱ Committed
ㄱ All sectors
ㄱ Ambitious ideas
ㄱ Potential to scale
Innovation that drives the world
and making a positive
contribution to the world &
mankind
| slide 65