This document discusses how program and project management can contribute to an organization's bottom line results. It argues that project managers are now expected to bring profits to their companies, not just manage people and deliver projects. Project managers can increase profits by either increasing revenue or reducing costs. The document provides some strategies for doing so, such as getting new business, categorizing customers, and customizing offerings to customers' needs and pain points. If project management helps organizations increase profits in this way, it will show the value of program and project management.