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PM in AI-First Organizations by eBay AI
Product Leader
www.productschool.com
CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS
Corporate
Training
Level up your team’s Product
Management skills
Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES
1
[Product Management in
AI first Orgs]
[ Yogesh Soni ]
[ Píoduct Leadeí -
AI]
Agenda
1. What’s AI, why AI, AI use cases
2. AI product lifecycle, stakeholders
3. PM responsibilities, skill sets, challenges
4. AI first orgs, becoming AI PM
2
3
Backstory
Software development
4
Traditional programming
Rules Data
Output
Humans manually
code rules into
software programs
What is AI ?
5
AI - training
Rules a.k.a models
Data Output
Models are trained
to learn from sample
data and outputs
6
AI - inference
Model New Data
New
Output
Model predicts the
output when fed
new data
How is AI different ?
OK, so why do we care about AI?
$13 trillion in economic activity across the world by 2030 *
1.2 percent of additional GDP growth per year through to
2030 Steam engine's boost to human productivity - 0.3
percent per
year between 1850 and 1910
* Mckinsey report
AI is everywhere
Product
Manager
Problem
definition
Specify
success
metiics
e.g False
positives
should be
minimized
Piecision >
99%
Data
scientist
Model
training
Piepaie data
Peifoim
expeiiments
Validate
model
Keep the model
healthy and
ietiain on an
ongoing basis
ML & data
engineer
Model
production
Deploy models
and data
pipeline
Cieate model
seivice &
API endpoint
Do pioduction
testing ,
optimization
and
monitoiing
Application
developer
AI
Integration
Build
downstieam
application,
call ML APIs
Explain ML
output to end
useis
Piovide hooks
to collect usei
signal
End
users
AI
consumption
Piovide signals
and feedback
thiough theii
actions - e.g.
fiequently
maiking the
emails as “not
spam”
Data
analyst
Data
acquisition
Supply laige
dataset
categoiized
as “spam” oi
“No spam”
Monitoi model
peifoimance
and business
metiics
Spam filter - AI product development lifecycle
Product
Manager
Problem
definition
Specify
success
metiics
e.g False
positives
should be
minimized
Piecision >
99%
Spam filter - AI product development lifecycle
Product
Manager
Problem
definition
Specify
success
metiics
e.g False
positives
should be
minimized
Piecision >
99%
Spam filter - AI product development lifecycle
Product
Manager
Problem
definition
Specify
success
metiics
e.g False
positives
should be
minimized
Piecision >
99%
Spam filter - AI product development lifecycle
Product
Manager
Problem
definition
Specify
success
metiics
e.g False
positives
should be
minimized
Piecision >
99%
Data
analyst
Data
acquisition
Supply laige
dataset
categoiized
as “spam” oi
“No spam”
Monitoi model
peifoimance
and business
metiics
Spam filter - AI product development lifecycle
Product
Manager
Problem
definition
Specify
success
metiics
e.g False
positives
should be
minimized
Piecision >
99%
Data
analyst
Data
acquisition
Supply laige
dataset
categoiized
as “spam” oi
“No spam”
Monitoi model
peifoimance
and business
metiics
Spam filter - AI product development lifecycle
Product
Manager
Problem
definition
Specify
success
metiics
e.g False
positives
should be
minimized
Piecision >
99%
Data
scientist
Model
training
Piepaie data
Peifoim
expeiiments
Validate
model
Keep the model
healthy and
ietiain on an
ongoing basis
Data
analyst
Data
acquisition
Supply laige
dataset
categoiized
as “spam” oi
“No spam”
Monitoi model
peifoimance
and business
metiics
Spam filter - AI product development lifecycle
Product
Manager
Problem
definition
Specify
success
metiics
e.g False
positives
should be
minimized
Piecision >
99%
Data
scientist
Model
training
Piepaie data
Peifoim
expeiiments
Validate
model
Keep the model
healthy and
ietiain on an
ongoing basis
Data
analyst
Data
acquisition
Supply laige
dataset
categoiized
as “spam” oi
“No spam”
Monitoi model
peifoimance
and business
metiics
Spam filter - AI product development lifecycle
Product
Manager
Problem
definition
Specify
success
metiics
e.g False
positives
should be
minimized
Piecision >
99%
Data
scientist
Model
training
Piepaie data
Peifoim
expeiiments
Validate
model
Keep the model
healthy and
ietiain on an
ongoing basis
Data
analyst
Data
acquisition
Supply laige
dataset
categoiized
as “spam” oi
“No spam”
Monitoi model
peifoimance
and business
metiics
Spam filter - AI product development lifecycle
Product
Manager
Problem
definition
Specify
success
metiics
e.g False
positives
should be
minimized
Piecision >
99%
Data
scientist
Model
training
Piepaie data
Peifoim
expeiiments
Validate
model
Keep the model
healthy and
ietiain on an
ongoing basis
ML & data
engineer
Model
production
Deploy models
and data
pipeline
Cieate model
seivice &
API endpoint
Do pioduction
testing ,
optimization
and
monitoiing
Application
developer
AI
Integration
Build
downstieam
application,
call ML APIs
Explain ML
output to end
useis
Piovide hooks
to collect usei
signal
End
users
AI
consumption
Piovide signals
and feedback
thiough theii
actions - e.g.
fiequently
maiking the
emails as “not
spam”
Data
analyst
Data
acquisition
Supply laige
dataset
categoiized
as “spam” oi
“No spam”
Monitoi model
peifoimance
and business
metiics
Spam filter - AI product development lifecycle
AI generated original content
AutoML - Build AI without
specialized skills
AI trends
Knowledge
of AI
● Follows the industry trends
● Understands the state of art capabilities
● Learns from the experts in the team
Business
● Clearly defines business outcome and metrics
● Translates the problem into “AI speak”
● Measures the business impact
Prioritization
● Pick the right, impactful problems
● Breaks down problem in small chunks
● Right balance of short-term and research
Data
● Understands the kind of datasets are needed
● Builds sound strategy for data acquisition
● Sets off a flywheel to improve products over time
Communication
● Manages business stakeholder expectations,
especially the iterative nature of AI products
● Explain complex ethical and legal implications
AI Product Management Skills
Becoming PM in AI-first companies
AI first company
● Company’s core products extensively use AI to provide great user experience
● Data is treated a first class citizen and used for competitive differentiation
● Company’s infrastructure, people, processes, and culture is aligned to maximize the use of data in
AI apps
Upskill to AI
Online íesouíces -
AI foí eveíyone
Become AI fiíst píoduct
leadeí
Machine Leaíning (ML) - Digital and Classíoom Tíaining |
AWS AWS AI technical
Become an AI Píoduct Manageí
Thank You!
https://www.linkedin.com/in/yksoni/
WWW.PRODUCTSCHOOL.COM
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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