Embedded analytics has evolved from an afterthought to a necessity. But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. The state of embedded analytics in 2018 is in flux. Learn from the experiences of 500+ application teams embedding analytics—including which features actually move the needle, how analytics benefits their companies, and what development approach yields the best results.

1. 1 Logi Analytics Confidential & Proprietary
The Business Opportunity for Embedded Analytics:
New Findings from 500+ Application Teams
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Creating success fromAnalytics series, Part 4

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Speakers
Hannah Flynn
Hannah went to The University of Chicago, where she majored in Environmental Studies with a
concentration in Economics and Policy. She now works with Aggregage on social media strategy and
webinar production on sites such as Product Management Today,B2B Marketing Zone, and Customer
Experience Update.
Josh Martin
Director of Product Marketing at Logi Analytics. He spent most of his career as an industry analyst
helping the world’s largest consumer brands navigate emerging technology market transitions. His
experience ensures the State of Embedded Analytics represents industry trends.

3. Click to edit Master title styleWho is Logi?
Logi empowers companies to embed analytics into the fabric of their
organizations and products – enabling anyone to analyze data, share
insights, and make informed decisions. With Logi, product teams create
analytic applications that are purpose-built to users’ unique roles and
skills and infused within existing workflows and security models.
More than 1,800 customers worldwide rely on Logi Analytics. The
company is headquartered in McLean, Virginia. Learn more at
LogiAnalytics.com and join the conversation @LogiAnalytics.

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www.businessinnovationbrief.com/webinar-series/create-success-with-analytics

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Agenda
1. The State of Embedded Analytics
2. The Features Driving Results
3. The Best Development Approach
4. Q&A

6. Click to edit Master title styleMethodology
6th Consecutive Year
500 product managers, developers and executives
Primarily from North America & Europe
Less than 10% were Logi Customers

7. Click to edit Master title styleTop 3 Trends
Trend 1: Application teams see substantial business benefits from
embedded analytics
Trend 2: Leading companies are evolving analytics beyond basic
features
Trend 3: Building analytics without help is no longer an option

8. Click to edit Master title style3 Key Questions to Consider
1. How am I upselling my customers today?
2. What are customers most asking for and is it on my roadmap?
3. How much time am I spending on non-core IP related activities?

9. Logi Analytics Confidential & Proprietary
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The Benefits of Embedding Analytics

10. Click to edit Master title styleBenefit 1. Happier End Users
91% 93% 94%Increase end-user adoption Improve the user experience Boost customer satisfaction

11. Click to edit Master title styleBenefit 2. Less Burden on Developers

12. Click to edit Master title styleWhy is burdening developers a problem?
28% 26%
People Resources Required for
Maintenance Over Time
Monetary Costs of Maintenance
Over Time
More than Expected

13. Click to edit Master title styleBenefit 3. Boost Application Value & Revenue
50%application value attributed to embedded analytics

14. Logi Analytics Confidential & Proprietary
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Realities to know before you embed analytics…

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More than 85% of
respondents
embed analytics
Reality 1.
Basic analytics won’t be enough to differentiate your offering
Yes
No

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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Currently Offered Plan to Offer
Reality 2.
You will need an aggressive roadmap

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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
<1 month 1-3 months 4-6 months 7-12 months More than a year
2017 2018
Reality 3.
You won’t deploy analytics in days or weeks

18. Logi Analytics Confidential & Proprietary
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70% of companies
changed their
approach to
embedding during the
course of their project
Reality 4.
You’ll need to re-evaluate your approach regularly

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Reality 5.
The pace of growth is only accelerating

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The Features Driving Business Benefits

21. Click to edit Master title styleWhat are Sophisticated Capabilities?
Natural Language Generation
Advanced or Predictive Analytics
Artificial Intelligence
Ability to write back to the database
Ability to kick off a new workflow

22. Click to edit Master title styleSophisticated Capabilities Drive MORE Business Benefit
0%
10%
20%
30%
40%
50%
60%
70%
80%
Increase overall revenue Differentiate your product Improve your win rate Reduce Customer Churn
"I strongly agree embedded analytics helps our company..."
Applications with Sophisticated Capabilities Applications with Basic Capabilities

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The Development Approach Driving
Sophisticated Features

24. Click to edit Master title styleBuilding or bolting-on results in less sophisticated analytics
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Ability to kick
off a workflow
Ability to write-
back to the
database
Advanced or
Predictive
AI Connections to
additional data
sources
Data Prep Data
Visualizations
Embedded
self-service
analysis
Interactive
dashboards
and reports
Mobile
Responsive
NLG Real-time
analytics
powered by
instant data
connections
Tailored
experiences
based on user
rights and
roles
Companies with a combined approach currently offer more robust functionality than
homegrown solutions
Built our own Buy Combined Approach

25. Click to edit Master title style…and worse business benefits
0%
10%
20%
30%
40%
50%
60%
70%
80%
Attract new users Differentiate our
offering
Improve
customer
satisfaction
Improve user
experience
Improve win rate Increase end user
adoption
Reduce churn
"I strongly agree that embedded analytics helps our company..."
Built Our Own Buy Combined Approach

26. Click to edit Master title styleBolt-On creates a price cap
20%
30%
40%
50%
60%
70%
80%
Bolt-On Solution Combined Approach
Commercial applications that charge more for embedded analytics

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How you can use this information

28. Click to edit Master title styleThe next steps
1. Analyze your embedded analytics
2. Evaluate solutions
3. Invest in improving your analytics

29. Logi Analytics Confidential & Proprietary
Click to edit Master title styleWhy Logi?
Rapidly deploy.
80% deployed in less than 6 months
Drive revenue.
75% strongly agree they increased
revenue
Stickier Applications.
85% increased time spent in application

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Q&A
Moderated by:
Hannah Flynn
Director of Product Marketing, Logi Analytics
Linkedin page: linkedin.com/in/iamjoshmartin
Twitter ID: @therogueanalyst
Website: logianalytics.com
With:
Josh Martin
www.productmanagementtoday.com/webinar-series/create-success-with-analytics
www.projectmanagementupdate.com/webinar-series/create-success-with-analytics
www.businessinnovationbrief.com/webinar-series/create-success-with-analytics
Site Editor, Product Management Today
Linkedin page: linkedin.com/in/hannahmichaelflynn
Twitter ID: @prodmgmttoday
Website: productmanagementtoday.com

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