Rajiv Mukherjee is an experienced CEO and speaker who has over 14 years of experience in product management and marketing for large companies. He is currently the CEO of FHS. As a sought after speaker, Rajiv shares his expertise in introducing new solutions and increasing revenues through sales, leads, and awareness. He is also skilled in building and directing teams. The document then provides information on the product marketing industry and career path in India, including salary analysis and key skills needed such as customer insights, financial analysis, leadership, and communication design. It outlines the three key phases of taking an idea to market: problem focus and low-cost experimentation, productizing and go-to-market process, and industry
⦁ Over 15 years of experience in Operations Management, Inside/Outside Sales and Customer Support. ⦁ Strongly advocates Customer Focus as a means of achieving objectives. ⦁ Proven skills in managing teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals. ⦁ Acting as an escalation gate to resolve critical issues of the team members. ⦁ Ability to adapt well and perform in new competitive environment with flexibility towards shifts in working and excelling under high pressure and diverse situation. ⦁ Adept at effectively dealing with customers and associates to meet their satisfaction utilizing customer centric approach combining relationship building and customer retention abilities. ⦁ Hard working, Self motivated and diligent team player possessing highly evolved and demonstrable communication, interpersonal and leadership skills.
⦁ Over 15 years of experience in Operations Management, Inside/Outside Sales and Customer Support. ⦁ Strongly advocates Customer Focus as a means of achieving objectives. ⦁ Proven skills in managing teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals. ⦁ Acting as an escalation gate to resolve critical issues of the team members. ⦁ Ability to adapt well and perform in new competitive environment with flexibility towards shifts in working and excelling under high pressure and diverse situation. ⦁ Adept at effectively dealing with customers and associates to meet their satisfaction utilizing customer centric approach combining relationship building and customer retention abilities. ⦁ Hard working, Self motivated and diligent team player possessing highly evolved and demonstrable communication, interpersonal and leadership skills.
10 year’s experience in Marketing & Communication / Business Development / Brand Management /Advertising , Media Planning & Promotions /Merchandising & Client Servicing to providing strategic and operation leadership in unique challenging situation with proven ability to quickly analyses key business and develop strategic to grow the bottom line.
10 year’s experience in Marketing & Communication / Business Development / Brand Management /Advertising , Media Planning & Promotions /Merchandising & Client Servicing to providing strategic and operation leadership in unique challenging situation with proven ability to quickly analyses key business and develop strategic to grow the bottom line.
18 years of experience in creating brand awareness, establishing strategic & innovative marketing plans, and business development for B2C & B2B verticals.
- Solutions-focused individual with vision, experience, business acumen, and proven ability to drive business growth through aggressive marketing initiatives that deliver revenue growth, maximize resources, market share and market penetration.
- Energetic, results-driven, strategic marketing & Business Development professional with a proven track record in making notable contributions and delivering bottom line results
Manali Saodekar, MBA: Business Development and Human Resources Professional with 3 years of experience in executing business strategies, master in developing new market channels.
Proven ability to get high sales targets and executing successful sales deal closure.
1. 1
Speaker/Trainer – Rajiv Mukherjee
Rajiv Mukherjee, CEO, FIRST100SALES.COM
Rajiv is senior product management & marketing executive who
has 14+ years of experience in building, validating, launching and
marketing high tech products in multi billion dollar companies like
Usha Martin, Hindalco, Pearson, and several startups in India
A sought after speaker at several conferences, he is currently CEO of FHS He has planned and
executed the introduction of new solutions into new markets and customer segments, resulting in
increased revenues, sales leads and awareness. Proven leader in building and directing teams.
Excellent author and speaker; energetic, passionate and customer focused.
3. Product Marketing in India
3
1500+ MNCs with a 1B USD revenue
or higher with R&D centers in India
(most of them have started hiring for
PMs, PMMs)
3000+ India based companies in IT
services, BFSI, Retail, manufacturing
looking for PM
5000+ funded startups in IT
1L (estimated) Professionals who
want to cross over to a
“business/PM” role
Product Marketing
Baseline
-India’s first Annual PM
Benchmark released at
NASSCOM 2014
6. BUILDING SKILLSETS THROUGH EXPERIENTIAL
LEARNING
Customer Insighting
Financial Analysis of Products
Product Strategy Participation
Leadership
Influentiality Index
Negotiation
Executive Presence
Building Thought Leadership
Communication Design
New Product/Service
Introduction
Prototyping Innovation
Business Plan
Product Plan
GoToMarket Plan
Portfolio Management
Customer Acquisition
Mindset Knowledge Skillset
7. 3 Key Phases of a Idea to Market
itch
idea
Demo/beta cash
Problem-focus
Low-cost
high-speed Experimentation
refining your Business Model
Good pitch
Productizing &
GTM Process
8. * Industry Best
Practices
* Hands on Exercises
for Applied Learning
- Role Plays
- Case Study Led
Discussions
* Leveraging Industry
Best Practices
Framework –
Workshop Pedagogy