This document discusses key design considerations for building social software to support large groups. The first and most important thing to design for is handles that users can invest in to develop an online identity. Other important aspects include avatars, context-based profiles for personal versus professional contexts, tracking activity, supporting groups and relationships, and allowing users to curate collections. The focus is on supporting long-term engagement by users within large online communities.

1. Please don’t make me look stupid in public identity

2. Page about Christina

3. Avatar Profile Relationships Groups Activity Identity Collections

4. If you were going to build a piece of social software to support large and long-lived groups, what would you design for? The first thing you would design for is handles the user can invest in. Clay Shirky, A Group Is Its Own Worst Enemy http://shirky.com/writings/group_enemy.html

5. Avatars

6. Profile is Context Based Facebook- Personal LinkedIN - Professional

8. Activity

10. You Are Your Stuff

11. Groups

12. Relationships

13. Avatar Profile Relationships Groups Activity Identity Collections