A presentation at the July 2010 STAFF conference. Hear how Gettysburg and St. Olaf Colleges are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy. You have heard about these smart phones how do you also take advantage of the mobile revolution? But most importantly how do you measure the results?
MyCharityConnects goes to British Columbia!
These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
By creating a mission and vision for your Web Strategy, alumni relations professionals are more easily to take advantage of Web technologies for strategic purposes.
These are the introduction slides for the past MyCharityConnects On The Road presented by Direct Energy that happened in Calgary and Edmonton in November 2009.
MyCharityConnects goes to British Columbia!
These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
By creating a mission and vision for your Web Strategy, alumni relations professionals are more easily to take advantage of Web technologies for strategic purposes.
These are the introduction slides for the past MyCharityConnects On The Road presented by Direct Energy that happened in Calgary and Edmonton in November 2009.
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Beyond the school website, create a comprehensive web presence to reach international students was a presentation provided at the NAFSA Region XII conference in San Diego covering the topic of international student recruitment.
The Business Incubation Center presentation for the Fore Charity Golf Tournament. Presentation gives an overview of the Incubator services and highlights two of its star clients.
donorbadge - powering fundraising across social networksOrbees Inc
donorbadge is an innovative fundraising application that allows you to benefit from the vast social networks of your donors, alumni, volunteers and other constituents.
It effectively utilizes social networking platforms such as Facebook and Twitter to promote and enable peer giving among your constituents.
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Second General Meeting 9/24/2020 - University of San Francisco Marketing ClubElizabeth Mitelman
Thank you to everyone who attended our second general meeting! In case you missed it, here's what we covered! Have any questions? Contact marketingclubusf@gmail.com.
Be sure to follow us on LinkedIn and Instagram @usfmarketingclub to stay updated about our upcoming events and opportunities!
Relationship marketing for the travel & tourism industry
How to use social media to enhance your relationship with your audience, connect with your communities and extend the experience.
Presentation to TGC Conference
Presented by:
Alicia Whalen (A Couple of Chicks) and Judi Samuels (Judi Samuels, Consulting)
(Niagara-on-the-Lake, October 11, 2013)
New Social Media Platforms: should you be (P)interested?Paul Redfern
From March 14, 2013 – CUPRAP Spring Conference.
Navigating the world of new social media— Tumblr, Instagram, Facebook, Google+, Pinterest.
Paul Redfern Executive Director of Communications & Marketing, Gettysburg College
Becca RamspottCommunications SpecialistFrostburg State University
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Beyond the school website, create a comprehensive web presence to reach international students was a presentation provided at the NAFSA Region XII conference in San Diego covering the topic of international student recruitment.
The Business Incubation Center presentation for the Fore Charity Golf Tournament. Presentation gives an overview of the Incubator services and highlights two of its star clients.
donorbadge - powering fundraising across social networksOrbees Inc
donorbadge is an innovative fundraising application that allows you to benefit from the vast social networks of your donors, alumni, volunteers and other constituents.
It effectively utilizes social networking platforms such as Facebook and Twitter to promote and enable peer giving among your constituents.
Develop unique living spaces that are aesthetic, functional and ergonomic by pursuing Masters in Interior Design in USA. Reach to our experts for more details
Want to Study in USA: https://bit.ly/3nIcmgO
Course link: https://bit.ly/3oE0Pzq
Contact our USA Education Expert - +91 9500903005
Follow Us: https://youtu.be/aS-anQqE7rQ
Second General Meeting 9/24/2020 - University of San Francisco Marketing ClubElizabeth Mitelman
Thank you to everyone who attended our second general meeting! In case you missed it, here's what we covered! Have any questions? Contact marketingclubusf@gmail.com.
Be sure to follow us on LinkedIn and Instagram @usfmarketingclub to stay updated about our upcoming events and opportunities!
Relationship marketing for the travel & tourism industry
How to use social media to enhance your relationship with your audience, connect with your communities and extend the experience.
Presentation to TGC Conference
Presented by:
Alicia Whalen (A Couple of Chicks) and Judi Samuels (Judi Samuels, Consulting)
(Niagara-on-the-Lake, October 11, 2013)
New Social Media Platforms: should you be (P)interested?Paul Redfern
From March 14, 2013 – CUPRAP Spring Conference.
Navigating the world of new social media— Tumblr, Instagram, Facebook, Google+, Pinterest.
Paul Redfern Executive Director of Communications & Marketing, Gettysburg College
Becca RamspottCommunications SpecialistFrostburg State University
Building a creative and collaborative communications teamPaul Redfern
Building a creative and collaborative communications team presented at the CASE District II conference in Feb 2015.
Marty Parkes - Lebanon Valley College
Paul Redfern - Gettysburg College
CASE District II Conference 2011: Synergy, Enthusiasm, and a Great Opening Li...Paul Redfern
A copywriter, a career counselor, and a development officer walk into a webinar. The Facilitator asks, “What’ll you have, a nice Editorial Calendar, perhaps? Our Hashtag Martinis are pretty popular.” … While coordinating your campus-wide social media plan is no laughing matter, it is best to come at it with an open mind, buckets of enthusiasm, and a sense of humor. Learn why the checklists approach – Video, check. Facebook, check. Twitter, check – is not enough: To make Social Media work, you must have a brand message to share, you must galvanize the whole campus community, and you must find synergy between each separate key initiative. Learn how to implement integrated marketing plans that advance brand. Paul will provide an insider’s perspective and show how to bring together colleagues from across campus. Josanne will provide a methodology for developing and implementing a plan that works for your institution and for initiatives of any scale – regardless of staffing resources. Session attendees should be prepared to submit questions to the session Twitter feed prior to the conference, for real-time discussion during the event.
How to Build, Maintain, and Assess an Institutional Web StrategyPaul Redfern
CASE District II Conference
Monday March 23, 2009
In December, 2004, Gettysburg College’s president directed Information Technology and the Enrollment Division to collaboratively redesign the website. If the web is truly a reflection of who we are and who we want to be, an institutional unified web strategy is critical to all institutions. The project is a model of cooperation across divisions to maximize budget impact and broad based acceptance. The session includes key players in this cooperative strategy
and will review the strategy and decisions, their outcome and evaluation of their success, as well as future plans.
Barbara Fritze, Vice President of Enrollment and Educational Services
Gettysburg College
Paul Redfern, Director of Web Communications and Electronic Media
Gettysburg College
Rodney Tosten, Vice President for Information Technology
Gettysburg College
MSACROA conference: Serve and Save: Create a Homegrown Online Catalog Paul Redfern
Do you want to serve your entire institution and save a significant amount of money at the same time? This session will explain how Gettysburg College developed an online course catalog. We will discuss the detailed process from start to finish and provide tips and suggestions as to how you may be able to implement a similar project at your institution.
Managing Brand Consistency Through Presidential TransitionsPaul Redfern
AMA Symposium on Higher Education
New Orleans, LA
November 12, 2012
Peter Holloran – President Cognitive Marketing Inc.
Janet Morgan Riggs - President Gettysburg College
Paul Redfern - Executive Director of Communications & Marketing Gettysburg College
5 Social Strategies Shaking Up the PyramidEverTrue
See how the University at Buffalo and the Oregon State University Foundation are transforming alumni engagement and fundraising using social insights.
Learn tactics every shop can adopt easily by using Facebook and LinkedIn to build relationships across the entire giving pyramid.
Whether you want to increase event attendance, convert new donors, or find new major gift prospects, you'll see how to start shaking up advancement-as-usual.
Watch this webinar in its entirety here: https://evertrue.wistia.com/medias/a8muxe3dsa
donorbadge - powering fundraising across social networksOrbees Inc
donorbadge is a social networking(Facebook/Twitter) application that increases awareness about giving to higher education institutions among its supporters.
It's and Not or
Danielle Johnson Vermenton, Senior Interactive Consultant, Blackbaud, on the latest trends of online philanthropy and the impact on nonprofits. Learn how online philanthropy is the pipeline for all your fundraising goals - and tips on how to get started.
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Creating Engaging Communications for Non-ProfitsAction Graphics
Today's marketing communications are very different than 15, 10, even 5 years ago! For many non-profits, marketing communications go hand in hand with fundraising communications. In this workshop, we will discuss using a targeted, integrated, and measurable approach to your communications to further both your business and fundraising objectives and create a more engaged audience.
Covers how to join GlobalGiving, how to compete successfully in an open challenge, how to manage donors and build personal relationships, and headlines for 2010 upcoming campaigns
With no face to face selling, virtual fundraising ideas offer many significant advantages Learn how to use technology to bridge gaps in 2021 and beyond.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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• Three (3) key tips to maintain a disciplined workplace.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Integrating Social Media and Mobile Marketing Programs
1. Integrating Social Media and Mobile Marketing Programs Paul Redfern, Director of Web CommunicationsGettysburg CollegeMatt Fedde, Associate Director of Annual GivingSt. Olaf College Hear how Gettysburg and St. Olaf Colleges are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy. You have heard about these smart phones how do you also take advantage of the mobile revolution? But most importantly how do you measure the results?
3. You What do you want to get out of today? Why are you here? What is one question you would like an answer to?
4.
5. What is Social Media? Web 2.0 and social media are really not about technology. It has everything to do with communication, specifically a new communications approach and a new media mix.
20. Link in to the Gettysburg College professional network Gettysburg hopes to increase its membership in LinkedIn to at least 1832 - the year the College was founded - by Founders Day on April 7.
21. Results “I saw a job posting by '07 Grad for an entry level position. I reached out to with an email and then we spoke for about 20 minutes. It seemed as if the position had already been filled and I got off the phone feeling dejection for the 183rd time this year. She phoned me two hours later explaining that her supervisor would love to meet me and asked if I could come for an interview. They called me and made the offer, only one week after I had inquired about it online through your Gettysburg College Professional Network. It is the reason I had a chance in the first place. I start tomorrow and can't wait to begin working. ” Started at 1,150 Today at 2,100 18 subgroups Discussions
23. St. Olaf Multimedia Daily chapel Concerts & recitals Athletic events Academic presentations Sing for Joy Campus webcams
24. St. Olaf Multimedia Stats 13,022 viewers from 78 countries 43 minute average view time 373 full days' worth of content 88.1% of our users come from off campus. Archive 2X viewership of live streams.
25. GiveMN.org Razoo.com, Network for Good, Foundations $100,000 challenge. Each gift received a portion of challenge. 3,434 eligible non-profits 24 hours Live top 10 ranking Processing costs covered
26. GiveMN.org Results Overall – $14 million, 38,778 donors. 631 donors (86 new/irregular donors) $187,039 2nd in gift amount, 5th in participation 00s, 70s, 90s, all decades represented 1930+ Avg gift - $284, range - $10-$ 11,040
27. GiveMN.org Future Find own challenge $ “March Goodness” championship? Personal fundraising tools
28. Mobile Marketing - Basics Do you have a mobile version of your website? www.gettysburg.edu/m How do your emails look on an iPhone or blackberry? Can people easily find phone numbers/contact information. MGive?
29. Integrating Social Media and Mobile Marketing Programs Matt Fedde, Associate Director of Annual GivingSt. Olaf Collegefedde@stolaf.edu Paul Redfern, Director of Web Communications and Electronic Media, Gettysburg College predfern@gettysburg.edu@coachfernhttp://highedwebmarketing.wordpress.com/
30. If we run short of topics… Text giving Facebook Twitter Blogs Email Sustaining support programs, EFTs etc. “Give green” programs