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Hitch a Ride (in their pocket): Mobile Marketing

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A brief look at a few corporate marketing efforts - who is getting it right, who is getting it wrong. Also, "how to" get your own branded blackberry application for $3, and an easy WordPress theme for mobile friendly websites, and photo contest tips & strategy.

Published in: Technology, Business
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Hitch a Ride (in their pocket): Mobile Marketing

  1. 1. Mobile Marketing Hitch a Ride: Mobile Marketing Melissa Cheater melissacheater.com or @mmbc
  2. 2. @mmbc OR #pclo09 Twitter SMS: 21212 Me SMS: 5192804008
  3. 3. “ stationary media majority” 69% 31% “motivated by mobility” PEW Internet & American Life, April 09
  4. 4. eMarketer forecasts that mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013. eMarketer, April 2009
  5. 5. Better Phones Faster Networks Richer Content
  6. 6. InStyle <ul><li>Bberry application </li></ul>
  7. 8. here’s how
  8. 9. bblauncher.com $3
  9. 10. wordpress theme $0
  10. 11. everycup.ca
  11. 12. but what about …
  12. 13. 5 more minutes ….
  13. 14. help them help you
  14. 15. Estimated 70 million online viewers
  15. 25. here’s how
  16. 26. <ul><li>Embed tagstream on your web & social network profiles </li></ul><ul><li>Set up a group & enable voting </li></ul><ul><li>Create a mascot profile & have mobile users “tag” </li></ul>
  17. 27. Not a real contest! But please do tag #pclo09 on flickr and twitter remember Obama? here’s how
  18. 31. Mobile at events <ul><li>http://www.mobilemarketer.com/cms/news/messaging/2888.html </li></ul>
  19. 34. Handheld Hubs
  20. 35. take-home tips <ul><li>Create a twitter account </li></ul><ul><li>Define your brand “tag” </li></ul><ul><li>Upload mobile content </li></ul><ul><li>“ Mobile Reporting” </li></ul><ul><li>Mobile browser test </li></ul><ul><li>Look at the best, and think “I can!” </li></ul><ul><li>thank you! </li></ul>
  21. 36. Mobile Marketing Hitch a Ride: Mobile Marketing Melissa Cheater melissacheater.com or @mmbc

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