The document discusses Facebook's reach and usage statistics globally and in specific regions. It notes that over 1.15 billion people use Facebook monthly worldwide, with 819 million using it monthly on mobile. It also shares that 699 million people use Facebook daily globally, with 469 million on mobile daily. The document then provides some regional statistics, such as the number of people that can be reached daily on Facebook in Hong Kong and Australia compared to other media in those regions. It closes by suggesting some best practices for marketers to utilize Facebook's reach, such as knowing their target audience and being discoverable.

1. Facebook for Business
All the people that matter to you
Darin Williams, Head of South East Asia

2. Darin Williams
Head of South East Asia

3. REALLY
BIG
NUMBERS

4. Unprecedented reach
Source:
Facebook
internal
data
based
on
inferred
and
reported
data,
June
2013
1.15B
people use Facebook
every month
around
the world
On average,
more than

5. Shift to mobile
819M
people use Facebook
every month
on mobile
On average, more
than
Source:
Facebook
Internal
Data
based
on
stated
and
inferred
data,
June
2013

6. All
the
people
who
maGer
to
you.

7. Is
that
the
whole
picture?

8. Every day.
Everywhere.
699M
people use
Facebook every day
On average, more
than
469M
people on mobile
every day

9. All
the
people
that
maGer...
in
Asia
Pacific

10. HONG KONG
In a day, Facebook can reach 1.64 times
more people than the circulation
of the largest daily newspaper
in Hong Kong

11. AUSTRALIA
the viewership of
The Voice in 1 day
3X

12. Reach your target audience at scale
Source: Facebook internal data based on inferred and reported data, July 2013
89%
of internet
users in
Indonesia
That’s65M
people use Facebook
every month
in Indonesia
On average, more
than
INDONESIA

13. Source: Facebook internal data based on inferred and reported data, July 2013
JAPAN
92% of people who access
Facebook in a day access it
from mobile

14. INDIA
the number of people who
use the Delhi metro
log into Facebook
everyday on mobile
24X

15. What does it mean to marketers?

16. Marketing Best Practices
Know the behaviors
of your
target audience
Be discoverable
Measure
the right thing