This document provides a summary of the All That Happened in 2018 conference. It notes that the conference had over 4.5 times the number of gaming delegates from 2017 and included speakers from industries like esports, music, film, sports and more. Special guests included Formula 1 CEO Carlos Sainz and representatives from LaLiga and the Asian Football Confederation. There were also networking events like music showcases and social media was heavily utilized to promote the event. The event was organized by Branded, an events company that specializes in media, entertainment and sports in Asia.

1. WRAP REPORT

2. All That Happened in 2018

3. All That Happened in
2018

4. 26 Gaming Speakersthrashed it out over regulation,
streaming, broadcast rights, team development, brand partnerships and the
future of esports…
4.5xthe number of gaming delegates from 2017
Loudest sneaker competition between Allan Phang (AirAsia), Kevin Lin (Twitch)
and Raiford Cockfield (Bitrep)
Selfies with Ralf Reichert
- he only runs the world’s
biggest esports
company!

5. 70% of music speakers new to Music Matters! HUGE global DJs Kaskade, Seungri, Alan Walker
and Corsak all came to talk EDM in Asia
YG explains how Kpop trends globally by government design as major Korean export
Adele’s manager Jonathan Dickins talked about his first meeting with Adele outside a Shell garage
30 Bollywood dancers celebrated T-Series achieving 50m subscribers on YouTube

6. Special guests including Renault’s
Carlos Sainz, LaLiga’s Luis Garcia
and a surprise visit on the conference floor
from our old friend Chase Carey, CEO
Formula 1
Fierce debate over future of sport content
for young fans between BeIn and FOX
Sports.
DDMC Fortis talked about the next 10
years with Asian Football Confederation
talked the challenges of sport
sponsorship

7. Global heavyweights,
debated the difference between their platforms..
Twitter announced more than 50 new content partnerships across APAC
Voice destroys any remaining barriers for global population to become digitally
enabled explained Google & Versa Labs
Loke Kheng Tham talked the first year steering the Mediacorp ship

8. 3 global brandsLufthansa, Coke and Philips presented
on their marketing strategies.
disagreed with over price vs. loyalty
Unilever laid out the future for media with pals from Philips & Standard
Chartered
Brand leaders and entertainment influencers headed to the Ogilvy studio for
more in-depth interviews

9. 2018 Keynote Speakers

10. 52% of the delegation
came from 60 of the world’s
biggest companies
LOOK WHO CAME

11. THE WORLD OF SPORTS & ENTERTAINMENT
18.3%
delegates travelled from outside Singapore
of internationals came
from outside Asia

12. NETWORKING MATTERS

13. • 35 bands from 18 countries
• 5 BIG nights out across 10 venues
• 80+ live shows attracting thousands of fans
Music Matters Live is Asia’s premier free to
discover music festival.
Bands rocked out at Clarke Quay & various
Timbre Music venues.
Showcases

14. SOCIAL MATTERS
#Matters18trended #1 on Twitterin Singapore, abovehigh profile
“top stories”!

15. PUBLICITY MATTERS
More than 20
interviews
pre-arranged
onsite

16. THANK YOU TO OUR SPONSORS & PARTNERS WHO HELP BRING ATM TO LIFE IN 2018!

17. SEE YOU IN 2019!
THE ORGANISERS
Branded creates and produces live media that matters, connecting businesses, brands,
celebrities and fans through large and small scale events including the YouTube FanFest
global tour, It’s A Girl Thing and the “Matters” B2B festivals covering music, sports, gaming,
digital and marketing.
Specialising in the media, entertainment and sports industries in Asia Branded was
founded in 2002 and has been recognised as a “Top 10 Event Marketing Agency” by
Marketing Magazine and is a two-time winner of the prestigious Singapore Experience
Best Trade Event of the Year award.
Branded excels in the conceptualisation, programming, organisation, and production of
dynamic conferences, live music festivals, educational academies, and fan events in Asia.
Branded is an independent company staffed by passionate multi-cultural, multi-lingual
and multi-talented individuals with offices in Hong Kong and Singapore and affiliations
reaching all corners of the world.
Sammy Shirra-Moore
Band & Artist Enquiries
sammy@branded.live
Jen Bennett
Programme & Sponsorship Enquiries
jen@branded.live
Ami Vora
Delegate & Partnerships Enquiries
ami@branded.live