Sports Matters is an annual sports business conference held in Singapore during the Formula 1 Grand Prix. The conference brings together key stakeholders in the Asian sports industry for panels, interviews and networking. In its third year, Sports Matters has become the premier event for the Asian sports business sector. The 2015 program focused on broadcast, sponsorship, and football and included sessions on China. The conference attracted over 400 delegates from 22 countries and 165 companies.

1. PRODUCED BY
WRAP REPORT

2. Sports Matters was established as a conference to help build the
foundations for a healthy and sustainable sports industry in Asia.
At the conclusion of its third year, Sports Matters is firmly established as
the premier event for key stakeholders whose success is linked to the
business of sport in Asia.
Hosted annually in Singapore during the week of the Formula 1 Grand
Prix, 2015’s elite event packed 2 days with keynote interviews, expert
panel discussions and mentoring programme with industry leaders for
students.
This year’s programme focused on three verticals: Broadcast, Sponsorship
and Football.
The session on China was probably
the single most informative
conference session I have ever
witnessed at any conference,
anywhere in the world, ever.
Adrian New, Managing Director Asia, Chelsea FC
“
”
ABOUT

3. LEADING
THE FIELD
Hang Yu
Vice President
Sports
LeTV Sports
Giles Morgan
Global Head of Sponsorship
& Events
HSBC
Andrew Georgiou
CEO
World Sport Group
Paul Parker
Former Player
Manchester United and
England
Zubin Gandevia
President, Asia Pacific &
Middle East
FOX International
Channels
Paul Hembery
Motorsport Director
Pirelli
Bulbul Khera
Senior Marketing Director
South East Asia
Nike
Nicholas Wodtke
Vice President, Media Solutions
Center, Southeast Asia & Oceania
Samsung Electronics
Graeme Lowdon
President & CEO
Manor F1
More than 50
speakers comprised
a world-class
speaker faculty,
including ten
influential keynote
leaders who shared
their vision for the
business of sport in
Asia and its role on
the global stage. Sam Xie
General Manager,
Sports Business Development
and Marketing
Tencent

4. Sports Matters is the leading sports business conference
in the Asia region. The event has attracted an impressive
variety of high-profile attendees and has been a very
valuable networking opportunity.
Sam Xie, General Manager of Sports Business Development and
Marketing, Deputy Chief Editor of qq.com
“
”
LOOK WHO ATTENDED
from22Countries
including58Speakers
404Delegates
and27+Media Reps
and165Companies

5. LOOK WHO PLAYED

6. Sports Matters is one of the few organized events in Asia that really drills down into
sports and the dynamically changing sports sector. This is our third year as a
sponsor and we continue to find the attendees and topics useful and informative for
our business in Asia.
Nicholas Wodtke, Vice President MSC, Southeast Asia and Oceania
”
“
It's the only regional sports conference where all the key players are in one
event. Great discussions and a good place to get up to speed what is
happening across the region with amazing speakers from all over the region in
just 2 days.
Adrian Toy, Regional Director, Marketing, APAC
“
”
The organisers did a fantastic job securing some of Asia’s top
sports experts and Sports Matters is cementing itself as the
region’s leading sports conference.
Melissa Pine, VP (Asia-Pacific) & WTA Finals Tournament Director
“If you plan on doing any kind of
business in the world of sport in Asia,
you cannot miss Sports Matters.
Alan Cross, CEO & Co-Founder
“
“ ”
Great way to keep abreast with the latest and connect
with the best in the sports business.
Zubin Gandevia, President, Asia Pacific & Middle East
”
”
FEEDBACK MATTERS

7. OVER S$960,000 IN GLOBAL PR VALUE
PUBLICITY MATTERS
(source: FastTrack. As at 10 Oct 2015)

8. #SportsMatters15 received 1.4M impressions
and @MattersSports tweets 18K impressions
during the event from around the world
SOCIAL MATTERS

9. Celebrating the second
anniversary of their now leading
content and news app
Sportsflow.
COCKTAIL PARTIES

10. The support of these organisations helped to make Sports Matters 2015 a success, for which we are truly grateful.
THANK YOU!
CO-PRESENTED BY PRODUCED BY

11. SEE YOU IN 2016!
For more information on getting involved email info@branded.asia
THE ORGANISERS
Branded designs, sells, markets and produces amazing B2B and
B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10
Event Marketing agency by Marketing Magazine, its focus is to
add value and grow the media, sports and entertainment
industries in Asia. Branded specialises in the organisation,
programming and production of dynamic conferences, live music
festivals, academies, and youth fan events in Asia. www.branded.
asia
Campaign Asia-Pacific is a brand dedicated to the business of
communications in Asia Pacific. Published by Haymarket Media
Group, the UK’s largest independently owned publishing group, it
is part of a global marcoms portfolio that includes market leading
titles: Campaign, F1 Racing and FourFourTwo.