LeSports Connects event info

2. Our Objective:
“To be the gateway to connect with China’s new sports business power players”
我们的目标：
连接环球商界领袖与中国体育产业权威
2016 is singularly the most important year ever for the sports industry and it’s all because of China.
A first for China, LeSports Connects will provide insight and connections into the people that are driving the
sports business in the world’s most populous country whilst focusing on the contribution the region is
making to the global sports and entertainment industry. Our aim is to present a programme that makes the
industry sit up and listen, including “how to” business exchanges, networking opportunities, an element of
controversy and of course, a golf day at Mission Hills!
We anticipate about 500-600 delegates to attend.
因为中国，2016年是体育产业最重要的一年。
Sports Connects将会是全国第一个连接环球
商界领袖与中国体育产业权威的会议。我们的
目标是创造一个议程，使该行业可以坐下来和
灵听，包括“如何做”的业务交流，提供联谊机
会，当然也不能缺少在观澜湖的高尔夫球日!

3. Why does LeSports Connects matter in China?
“We specialise in connecting
communities. Bringing the Sports Matters
fraternity to China is a crucial step in our
mission to build the foundation for a
sustainable Asian sports industry. 2016 is
a big year in global sport and China is in
the driving seat.” Jasper Donat, CEO,
Branded
「我们精通于联系不同范畴的商界领袖，
为建立可持续发展的亚洲体育产业引进国
际体育界领袖到中国大陆是是关键的一步
，2016年是全球体育重要的一年而中国是
众人瞩目的焦点。」
“The creation of the LeSports Connects China
forum will help connect the world of sport with
China. LeSports, as the host of the forum, is
excited to create a sports ecosystem that covers
the entire industrial chain, providing a one-stop
integrated solution of “content platform + event
management + smart hardware + internet
services” to sports fans and clients in China and
the world .
Ma Guoli, Vice Chairman, Le Sports
“LeSports Connects中国论坛的诞生将加深中国
和国际体育的联系；作为论坛主办方，乐视体育将
致力于打造一个覆盖全产业链的体育生态系统，
为中国乃至全球的体育迷和客户提供“内容平台+
赛事运营+智能硬件+互联网应用服务”的一站式
整合解决方案，我们对此感到非常兴奋。”
“
“Continued, significant investment in
the development of sports
infrastructure, venues and leisure
facilities in China is at the forefront of
our vision and our mission is to bring
China to the World and the World to
China.””
Tenniel Chu, Vice Chairman, Mission Hills
「我们最首要的愿景是使得中国的体
育基础建设、 场地和休闲设施得到持
续、 显著的投资发展, 我们的使命是
让中国走向世界， 让世界了解中
国。。」

4. Content overview
LeSports Connects will feature prominent and world-renowned speakers sharing their insights in keynote interviews and
panel discussions across three content themes:
1. China in China - the power of the domestic consumer:
○ Showcase the domestic industry
○ Research/Trends
○ Technology Matters - Updates from the world of tech
○ Opportunities/Threats
○ Economic impact of sport on a city
2. Exporting China - the opportunities for Chinese powerhouses overseas:
○ Offshore investments
○ China brands supporting global and international events and athletes
○ Creating Chinese sports heroes and icons
3. The world turns to China:
○ Doing business and capturing market share in China
○ Bringing international events and athletes to China
○ Inbound investments
○ Industry know-how

5. 内容概览
Le Sports Connects 将邀请世界知名的讲者以采访和小组讨论形式分享他们对以下三个主题的见解:
1. 中国本地市场 - 国内消费者的力量：
○ 展示国内行业发展
○ 研究/趋势
○ 科技界的最新动向
○ 机会/威胁
○ 体育的经济影响力
2. 中国出口 - 中国进军环球的机遇
○ 海外投資
○ 中国品牌支持环球国际赛事和运动员
○ 创造中国体育英雄和指标
3. 世界转向中国 :
○ 进注中国市场
○ 将国际赛事和运动员带到中国
○ 海外注资
○ 行业知识

6. Our Event Partner
Launched in August 2012 as sports.letv.com, the company has evolved
over time to become LeSports. The company provides users with video
services including webcasting, video-on-demand, and additional
information on football, basketball, tennis, golf, Formula 1 and other
sports events. LeSports now possesses the exclusive broadcast rights to
over 300 sporting events, including the Chinese Super League. With its
abundant broadcast resources, LeSports has risen to become the largest
copyright holder in the sports industry.
LeSports aims to build a complete sports industrial chain, integrating
sports resources from around the world and combining technologies
with sports to promote the comprehensive upgrade of the sports
industry.
乐视网体育频道于2012年8月在中国上 线，为用户提供足球、篮球、网球、高 尔夫、一级方
程式赛车等赛事直播、点播和 资讯的视频服务。 2014年3月，乐视体育文化产业发展（北
京） 有限公司在 乐视网体育频道的基础上正式成立，由 单一的视频媒体网站的 业务形态，
发展为基于「赛事运营+内容平台+智慧化+互联网服务」的全产业链体育生态型公司。乐视
体育目前拥有包括中超在内的 300多项，30,000多场赛事版权赛事，是全球体育版 权资源
最为丰富的公司，被 业界称为「版权帝国」。
乐视体育以全球化、 产业化、互联网化的发展理念，以「 让每个人更好地参与体育」 为努力
目标，整合全球化体育 资源，增强体育科技化， 创造体育全产业生态，推动体育产业全面
升级。

7. Our Venue Partner
Only an hour from Hong Kong, Mission Hills Dongguan Clubhouse covers an
area of 65,000 square meters, making it the world’s largest golf clubhouse.
A shining example of the scale and growth of China’s investment into the
sports and leisure industries, the complex houses an exhibition center with a
variety of function rooms, conference halls, media facilities and an auditorium,
making it a popular venue for everything from international golf tournaments
and summits, to large-scale exhibitions and cultural performances.
离香港一小时车程的观澜湖东莞会所占地65,000平方米，是世界上最大的高尔
夫会所之一，是中国投资进入体育和休闲行业的一个光辉的榜样。他多功能的
展览中心，各种多功能厅，会议厅，媒体设施和礼堂，使其成为国际高尔夫比赛，
首脑会议，到大型展览和文艺表演的熱門场地。

9. Our track record and heritage
What is Sports Matters
Sports Matters was established four years ago as a
conference to help build the foundations for a
healthy and sustainable Asian sports industry.
Hosted annually in Singapore during the week of
the Formula 1 Grand Prix, Sports Matters is firmly
established as the premier event for key
stakeholders whose success is linked to the business
of sport in Asia.
Produced by the award-winning Branded Ltd, Sports
Matters is a two day conference that gathers
together the great and the good of the global sports
business to examine who and what is driving the
industry, how Asia contributes to the global sports
industry and what the future holds.
Sports Matters keynote alumni:
Giles Morgan
Global Head of
Sponsorship &
Events
HSBC
Kunihito Morimura
President & CEO
Dentsu Sports Asia
Andrew Georgiou
CEO
World Sport Group
Zak Brown
CEO & Founder
JMI
Tan Tong Hai
CEO
StarHub
Stacey Allaster
Chairman & CEO
Women’s Tennis
Association
Prinz Mathew Pinakatt
Global Director Alliances
& Ventures
Coca Cola
Zubin Gandevia
President, Asia Pacific &
Middle East
FOX International Channels
Lord Sebastian Coe KBE
Executive Chairman
CSM Sport &
Entertainment
Claude Ruibal
Head of Global Sports
Content
Google/YouTube

10. 我们以往的成绩
什么是 Sports Matters?
Sports Matters 于4年前由屡获殊荣的Branded
Ltd成立，每年在新加坡一 级方程式大奖赛周
举办，以帮助在亚洲建立一个蓬勃和可持 续
的体育产业基础，牢固商界领袖与体育企业
的重要研讨会。
于会中我们将会探讨推进体育产业的重要因
素和研究如何促 进全球体育产业未来的发
展。
过去的演讲者包括:
Giles Morgan
Global Head of
Sponsorship &
Events
HSBC
汇丰银行
Andrew Georgiou
CEO
World Sport Group
Tan Tong Hai
CEO
StarHub
Stacey Allaster
Chairman & CEO
Women’s Tennis
Association
女子网球联合会
Prinz Mathew Pinakatt
Global Director Alliances
& Ventures
Coca Cola
可口可樂
Zubin Gandevia
President, Asia Pacific &
Middle East
FOX International Channels
福克斯广播公司
Lord Sebastian Coe KBE
Executive Chairman
CSM Sport &
Entertainment
Claude Ruibal
Head of Global Sports Content
Google/YouTube
谷歌
Kunihito Morimura
President & CEO
Dentsu Sports Asia
Zak Brown
CEO & Founder
JMI

11. Media Partners at Le Sports Connects
Branded have engaged with leading sports business media outlets including iSportconnect, Mailman, the Asian Sponsorship
Association, Asia Sponsorship News and PR Newswire guaranteeing immediate global coverage
Branded经已与领先的体育商业媒体合作，包括iSportconnect和Mailman，保证即时覆盖全球网络。

12. Accommodation
The only hotel in China built alongside golf courses. It
spreads across Shenzhen and Dongguan featuring
334-plus well-appointed rooms and suites sure to please
the most discerning guests and groups.
全国唯一一家依高尔夫球场旁建的酒店, 共设有334间设
备齐全的客房和套房跨深圳和东莞，必定可以满足最挑剔
的客人。

13. SEE YOU IN CHINA!
For more event information, email info@branded.asia
THE ORGANISERS
Branded designs, sells, markets and produces amazing B2B and B2B2F(an)
events in Asia. Founded in 2002 and listed as a top 10 Event Marketing
agency by Marketing Magazine, its focus is to add value and grow the
media, sports and entertainment industries in Asia. Branded specialises in
the organisation, programming and production of dynamic conferences, live
music festivals, academies, and youth fan events in Asia. www.branded.asia
Jasper Donat – Speaker & Programme Enquiries
jasper@branded.asia
Louisa Berry - Sponsorship & Delegate Enquiries
louisa@branded.asia
Krystyna Kosciuszko - Marketing & Partnership Enquiries
krystyna@branded.asia