The NSO Communications Association saw a significant increase in engagement on their Facebook page from September 2015 to March 2016. The number of page likes grew from 356 to 477 over this period. Post reaches on the page fluctuated initially but became more consistent after establishing a weekly social media schedule from January to March. This schedule included daily posts and helped increase user engagement. The group also started an Instagram account in January 2016 that now has 111 followers and 87 posts. Overall, developing a consistent social media strategy helped transform and increase membership engagement and awareness across the organization's online platforms.

1. Michelle Alese
May 7, 2016
Facebook Comparison Report
Throughout the time frame of September 2015 to March 2016, the NSO Communications
Association experienced a tremendous increase in engagement and awareness on their Facebook
account, JWU Providence National Student Organizations.
On September 1, 2015, JWU Providence National Student Organizations contained 356
total page likes. Throughout the following six months, the total page likes on Facebook achieved
an outstanding increase of 121 likes. In addition, the increase ultimately resulted in a total of 477
total page likes by March 29, 2016.
During the seven month time frame, The NSO Communications Association monitored
their total post reach on Facebook, in order to compare the quantity of users that the account's
posts were served to. From September 1, 2015 to January 25, 2016, the level of post reaches
fluctuated significantly. For instance, from September to January, the JWU Providence National
Student Organizations account experienced high total post reaches of 662 on September 16th,
239 on November 17th, and 109 on December 9th. In contrast to the dates previously listed, the
overall total post reaches within the five month period were quite lower, ranging from 0-39.
However, throughout the second portion of the academic year from January 26th to
March 29th, the total post reaches on Facebook grew noticeably steadier. The highest total post
reaches within the given time frame were 321 on February 13th, as well as 329 on March 8th. In
addition, the overall median total post reaches ranged between 53 and 185, during the two month
time period. Overall, the lowest total post reaches were minimal, with an amount of 4 post
reaches on March 2nd, in addition to 8 reaches on March 26th.
Starting in January throughout the Winter Trimester, the NSO Communications
Association established a consistent social media schedule, which included weekly Facebook
updates such as Motivational Monday, Tip Tuesday, Wildcat Wednesday, Throwback Thursday,
Follow Friday, and Student Saturday. The social media schedule has been successful, due to the
fact that users have the ability to engage with the Facebook posts on a daily basis. In addition,
NSO members have the opportunity to refer to JWU Providence National Student Organizations,
in order to learn about upcoming NSO events and activities.
The NSO Communications Association also utilizes alternative social media outlets such
as Twitter and Instagram, in order to reach NSO members and users on a variety of platforms.
The Instagram account titled JWUPVDNSO, was created on January 25, 2016. As of May 7,
2016, JWUPVDNSO has engaged users with 87 visual posts and has gained an impressive

2. number of 111 followers.
Overall, the NSO Communications Association has worked diligently to maximize the
effectiveness of the JWU Providence National Student Organizations Facebook account, as well
as additional social media outlets. As a result of building a consistent social media strategy, the
level of membership engagement and awareness online has successfully transformed.