The Wrap Report summarizes the 2019 All That Matters conference, which brought together the entertainment, sports, and technology industries. Over the course of multiple days and stages, the conference featured panels, presentations, and performances on topics such as music, esports, gaming, sports, and marketing. Notable speakers included representatives from Arsenal FC, Team Liquid, Coca-Cola, and YouTube. Feedback from attendees praised the quality of content and networking opportunities. The 2020 conference promises to continue connecting global brands, creators, and fans.

1. WRAP REPORT 2019

2. All That Happened in 2019

3. Coolest networking pool parties by
Tencent and YouTube
Billie Eilish’s agent Sara Bollwinkel
shared the story of breaking the mega star
Wengie, YouTube personality shares
her insight on how best to localise your music
Tencent brings huge global DJ’s came out
to discuss EDM Alan Walker, R3hab,
Corsak, Nicholas Tse, Miso, Wukong
Cool, private, invitation only Artist
Lunch organised by ULTRA Music
SM Entertainment &
Twitter shares the true
value of K-pop

4. Football, football and more football with Arsenal, La Liga and FIFA
F1 and McLaren Racing talks about new
initiatives to reach new audiences including a F1
Netflix Series
Fox, Sportradar, BWF & Riot
Games discuss the art of turning
game stats into platforms that
engage the fans
Sports sponsorship goes beyond the game:
Tata Communications, DDMC fortis,
Dentsu Sports Asia, Jll, and Moneygram
International
Road to China’s Sports Fan: HUPU, BWF, ITTF

5. Crazy Rich Gamers: The 100 Million Dollars Club with Fazeclan,
Team Liquid & Twitch
Mari Takahasi (AtomicMari) member of
mega-popular YouTube channel Smosh Games
shares insights on engaging gamers in numbers
Jason Xu, CEO of Battlefy: Can Esports be
Simplified
Twitch Gaming Matters : Marketer’s Forum

6. In conversation with:
Janice Lee, Managing Director, PCCW Media
Baidu HaoKan Video on Video
Streaming Opportunities in China
Baidu, La Liga, VS
Media: Adoption of Video
Streaming in North Asia
SingTel, Facebook, Viacom on
the fast-changing video viewing habits
in South East Asia
HOOQ, Globe Telecom,, GoJek
on accessing all Content
Facebook Lunch Lounge

7. Meet the brands : Mastercard, Coca-cola, Hugo Boss and many more
CMO lunch supported by the World Federation of Advertisers
Better Marketing –
It's Not Enough To Be
Good... We Need To
Keep Getting Better:
Abbott
Nutrition,
Twitter, WFA
Innovation, Transformation,
Revolution: What does the
Future of Advertising Look
Like? Castrol, Diageo,
Viacom
Marketing is all about the
people - HP Inc, Mars
Wrigley, Dentsu Aegis
Network, Shell and
Unilever

8. 2019 SPEAKERS & THEMES

9. The Keynotes that Mattered in 2019!

10. Who attends All That Matters?

12. Networking Matters

13. Publicity
Matters
TOTAL PR
Value
$5,917,399

14. Mitch Glazier, Chairman &
CEO, Recording Industry
Association of America
“It was a great conference –
good high-level panels and
talks, interesting speakers,
well-attended, easy to
network and meet with
people in one location, and
well-organized. Thanks
again for inviting us! “
Christophe Muller, Director,
Music Licensing, YouTube
“The reason why I love Music
Matters so much is because
it's large enough that you
can meet everyone that
matters in the region with a
great representation of
global labels yet reasonable
in size that you can have
quality business meetings in
a comfortable environment.
Well done”
Hari Nair, Head - Digital
Music, Bytedance
“It is a pleasure to be part of
this amazing conference,
The teams were really
helpful
Willard Ahdritz, Founder &
CEO, Kobalt
“An invaluable music
conference to meet with
Asian leaders and to discuss
the global industry. I was
impressed with the broad
spectrum of tech and music
attendees and with the
enthusiasm of the
participants. It was a great
experience and I look
forward to joining again”
Daniel Chia, Gaming and
Esports Marketing Lead -
Asia Pacific, HP
“It was a wonderful
experience. Well done to a
great event! “
Feedback Matters

15. Vinai Venkatesham,
Managing Director, Arsenal
Football Club
“I really enjoyed speaking at
and attending All That
Matters 2019. A great
opportunity to catch up with
sporting and business
leaders from Asia and
beyond”
Mike Milanov, COO, Team
Liquid
“All That Matters is a super
great opportunity to network
within Asia, it has thousands
of executives, brands, and
investors that come out, a
lot of which we are already
connected to, so it is great to
visit partners in Asia"
Pratik Thakar, Asia Director
- Integrated Marketing
Communications, The
Coca-Cola Company
"I have attended All That
Matters many times, my
biggest reason for coming
here is always to meet some
very interesting people to
partner and start working
together immediately"
Paras Sharma, SVP and GM,
Southeast Asia; Head of Digital
Media, Asia, Viacom
"All That Matters over the years
has been a very interesting
place to come for various
reasons. You get to meet people
from different industries and it is
a good place to exchange ideas.
The content programming of
the conference has expanded
and therefore it is very
interesting to find new areas
that are closer to our business"
Sara Bollwinkel, Agent,
Paradigm Agency
“Amazing conference!
Innovative ideas and great
people!”
Feedback Matters

16. Thank you our sponsors & partners who helped bring ATM to life!
The material contained in this documentation is proprietary
and confidential to Branded. Copies are made available on
the basis that use is limited to the sole purpose of
evaluating Branded’s capabilities in delivering its services. It
is not permissible to use, modify, copy or disclose any
information contained herein for any other purpose without
the express written permission of Branded. If you are not
the intended recipient of this material you are requested to
take immediate steps to destroy it.
Copyright 2019 Branded. All rights reserved.

17. All That Matters 2019

18. • 145 Live Shows
• 60 Bands
• 18 Countries
• 12 Stages
• 06 Nights of Festival
• MML 2019 Wrap Video
Music Matters Live
2019
Sponsors

19. The World of Entertainment came together ...
delegates travelled from outside Singapore
of internationals came from outside Asia
54%
delegates
travelled from
outside
Singapore
21%
of internationals
came from
outside Asia

20. THE ORGANISERS
Founded in 2002 and part of Dentsu Aegis Network, Branded is recognised as a top 10
Event Marketing Agency by Marketing Magazine. Branded produces live media that
matters, connecting businesses, brands, celebrities and fans through large and small
scale events including dynamic conferences, live music festivals, educational academies,
and fan events globally.
Branded owns and operates the award winning “Matters” series including Sports, Digital,
Marketing, Gaming and Music Matters. Branded also co-produces the YouTube FanFest
and is a Global Partner with Google on the world’s largest touring live celebration of
online content. Branded also created It’s a Girl Thing.
Branded is staffed by passionate multi-cultural, multi-lingual and multi-talented
individuals with offices in Hong Kong and Singapore and affiliations that reach all
corners of the world.
www.branded.live
Jen Bennett
Programme & Sponsorship Enquiries
jen@branded.live
Ami Vora
Delegate & Partnership Enquiries
ami@branded.live
SEE YOU IN 2020!
Sammy Shirra-Moore
Band & Artist Enquiries
sammy@branded.live