The document discusses the integration of mobile apps in enhancing student engagement throughout their lifecycle, from prospective students to alumni. It outlines the challenges universities face during the onboarding and support stages, emphasizing the need for effective communication and streamlined information access. The document encourages universities to self-assess their current engagement strategies and develop action plans to leverage mobile technology for better student interactions.

1. Digital Expectations and the Student Lifecycle. Is
Engaging with Students on Mobile Essential?
Jack Tattersall, Guidebook

2. Simple but powerful mobile app platform

3. Working with topuniversities around the world

5. Map out the student lifecycle, identifying
how an app can drive engagement
Review the challenges that face
universities as they attempt to engage with
students during the prospective,
onboarding and support stages of the
student lifecycle
Start a self-assessment of your university's
current engagement performance and an
action plan of how you could boost this
through mobile technology.
Goals

6. Student Apps: more than just onboarding

7. Student app landscape

8. The Student Lifecycle

9. Discovery
• Browsing universities
• Attending Open Days
• Exploring options
• Engage!

10. Prospect
• Post Offer Days
• Course/department visits
• More considered -
commitment
• Choice made

11. Admission
• Post results day
• Lead up to stepping onto
campus
• Exploration & Questions
• Create hype!

12. Orientation
• Finding everything
• Completing necessary
tasks
• Stepping out of their
comfort zone
• Create a community

13. Involvement
• Unions, departmental
• Sports teams
• Events
• Volunteering/jobs
• Beyond studies

14. Residential Life
& Welfare
• Residence info
• Support
• Student services
• Sensitive issues
• The extra mile

15. Alumni
• Career fairs
• Graduation
• Continuous contact
• Alumni network

16. Onboarding– App Engagement

17. Full Lifecycle – App Engagement

18. What are your prospect challenges?

19. Students struggle to find their way around campus
Complicated schedules
Limited staff available
Lots of paperwork = high costs
Competition for new students
Common challenges

20. Open Day Goals
• Greater communication
• More informed visitors
• Improved flow around campus
• Higher session attendance
• Stay more agile

21. Features
• Schedule tracks
• My Schedule
• Custom Lists
• FAQ
• Maps
• Videos or Photos

22. What are your onboarding challenges?

23. High volume of new students, each with specific needs
Limited staff available
The same questions asked often
Printing & reprinting of welcome packs
Complicated schedules for different departments
Common challenges

24. Orientation Goals
• ID collection
• Student tasks
• Sending reminders
• Virtual community
• Early communication

25. Features
• Attendance feature
• Interact
• To Do Lists
• Notifications
• Web Links
• Custom Lists

26. What other engagement issues do you face?

27. Student Welfare Goals
• Break down barriers
• Create a new resource
• Provide a safe space
• Simplify and improve the process

28. Features
• Sexual Violence Information & Resources
• One Click Menu Items
• Web Links
• Maps
• Messaging

29. Graduation Goals
• Manage guests
• Improve efficiency
• Information source

30. Features
• Resource
• Schedule
• Maps
• FAQ’s

31. Which areas of engagement need the most focus
How are your students currently supported
Are you meeting the digital expectations of your students
What goals do you have
Self-assessment

32. Map out the student lifecycle, identifying
how an app can drive engagement
Review the challenges that face
universities as they attempt to engage with
students during the prospective,
onboarding and support stages of the
student lifecycle
Start a self-assessment of your university's
current engagement performance and an
action plan of how you could boost this
through mobile technology.
Goals

33. Thank you!
Any questions – we’re on Pod 27
jack@guidebook.com