Digital expectations and the student lifecycle: is engaging with students on mobile essential?
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Speaker: Jack Tattersall, senior account manager, Guidebook. Student expectations now demand their institutions offer a full mobile experience. This 60 minute session will map out the student lifecycle in detail and demonstrate how a mobile app can drive engagement at every stage. We'll discuss the challenges that face universities as they attempt to engage with students during the prospective, onboarding and support stages of the student lifecycle. Attendees will walk away from this session with ideas on how to drive engagement and improve support through mobile. We'll offer a self-assessment of the university's current engagement performance and an action plan of how they could boost this through mobile technology.
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Digital expectations and the student lifecycle: is engaging with students on mobile essential?
- 1. Digital Expectations and the Student Lifecycle. Is Engaging with Students on Mobile Essential? Jack Tattersall, Guidebook
- 2. Simple but powerful mobile app platform
- 3. Working with topuniversities around the world
- 5. Map out the student lifecycle, identifying how an app can drive engagement Review the challenges that face universities as they attempt to engage with students during the prospective, onboarding and support stages of the student lifecycle Start a self-assessment of your university's current engagement performance and an action plan of how you could boost this through mobile technology. Goals
- 6. Student Apps: more than just onboarding
- 9. Discovery • Browsing universities • Attending Open Days • Exploring options • Engage!
- 10. Prospect • Post Offer Days • Course/department visits • More considered - commitment • Choice made
- 11. Admission • Post results day • Lead up to stepping onto campus • Exploration & Questions • Create hype!
- 12. Orientation • Finding everything • Completing necessary tasks • Stepping out of their comfort zone • Create a community
- 13. Involvement • Unions, departmental • Sports teams • Events • Volunteering/jobs • Beyond studies
- 14. Residential Life & Welfare • Residence info • Support • Student services • Sensitive issues • The extra mile
- 15. Alumni • Career fairs • Graduation • Continuous contact • Alumni network
- 17. Full Lifecycle – App Engagement
- 18. What are your prospect challenges?
- 19. Students struggle to find their way around campus Complicated schedules Limited staff available Lots of paperwork = high costs Competition for new students Common challenges
- 20. Open Day Goals • Greater communication • More informed visitors • Improved flow around campus • Higher session attendance • Stay more agile
- 21. Features • Schedule tracks • My Schedule • Custom Lists • FAQ • Maps • Videos or Photos
- 22. What are your onboarding challenges?
- 23. High volume of new students, each with specific needs Limited staff available The same questions asked often Printing & reprinting of welcome packs Complicated schedules for different departments Common challenges
- 24. Orientation Goals • ID collection • Student tasks • Sending reminders • Virtual community • Early communication
- 25. Features • Attendance feature • Interact • To Do Lists • Notifications • Web Links • Custom Lists
- 26. What other engagement issues do you face?
- 27. Student Welfare Goals • Break down barriers • Create a new resource • Provide a safe space • Simplify and improve the process
- 28. Features • Sexual Violence Information & Resources • One Click Menu Items • Web Links • Maps • Messaging
- 29. Graduation Goals • Manage guests • Improve efficiency • Information source
- 30. Features • Resource • Schedule • Maps • FAQ’s
- 31. Which areas of engagement need the most focus How are your students currently supported Are you meeting the digital expectations of your students What goals do you have Self-assessment
- 32. Map out the student lifecycle, identifying how an app can drive engagement Review the challenges that face universities as they attempt to engage with students during the prospective, onboarding and support stages of the student lifecycle Start a self-assessment of your university's current engagement performance and an action plan of how you could boost this through mobile technology. Goals
- 33. Thank you! Any questions – we’re on Pod 27 jack@guidebook.com