DE business idea for MDDE605

1. On-Demand Online Courses

2. Stand-Alone DE Organization
 Private virtual enterprise, aiming at the design
and delivery of online courses
 Workforce (ca. 8-10 members): Faculty-
instructional designers, SMEs, and developers
in charge of the course curriculum, web design-
programming, graphic design,
and multimedia production
 Selection of cloud server
 Open-source CMS? (TBD)

3.  The philosophy of the organization is based on
heutagogigal and andragogical principles, and
might better suit mature learners, seeking self-
determined, self-directed, and flexible learning
 Combination of asynchronous (90%) and
synchronous (5-10%) interaction
 Harnessing up-to-date educational
software
 Integration of case studies

4. Focus Group - Target Market Profile
 International English speaking audience
 Learning and vocational organizations
 Inter alia, the subject of each course is to
determine the rate of the prospective enrollments
considerably
 Data collection through
surveys and polls
 Learning analytics
 Marketing presence
 Social networking

5. Courses
 Limited variety at least for the first two years (might
change)
 One Language course, two Programming courses, and
one Science course

6. Financial Planning and Payment Options
 Infrastructure
 Operating expenses
 Revenue sharing
 Taxation
 Funding opportunities
 Discount policies
 PayPal
 Online banking
 Mobile money transfer
 Postal money orders