This presentation shares tips for how to engage with students in the region virtually without inducing more Zoom fatigue. Panelists will provide an overview of virtual outreach tools used in the region and best practices for keeping students engaged virtually, as well as underscore the use of virtual interns to expand programming capacity.

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2022 Europe and Eurasia Regional Forum
Belgrade, Serbia Your Official Source on U.S. Higher Education
2022 EducationUSA
EUR Regional Forum
Going Beyond Webinars: Advanced Strategies for
Collaboration Between EUR Advisers and USHEIs

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Marty
Bennett
University of Nevada,
Las Vegas
marty.bennett@unlv.edu
Leyla
Hamidova
EducationUSA
Azerbaijan
lhamidova@educationusa.org
Natalia
Kozłowska
EducationUSA
Poland
nkozlowska@educationusa.org
Tatia
Rtveladze
EducationUSA
Georgia
trtveladze@educationusa.org

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Overview of
virtual outreach tools

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IN THE REGION

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https://www.educationfair.nl/market-reports/asia/georgia/
05
01
02
Most Popular Social Media Platforms
GEORGIA

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Why Facebook Lives?
● One in five Facebook users watches Facebook Live.
● People comment 10 times more on Facebook Live videos than on regular videos.
● The average watching time of Live videos is three times longer than of a non-live video.

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EdUSA Adviser-
facilitates or
moderates a panel
Facilitated Panel
Live
Two or more
speakers deliver the
content unfacilitated
Unfacilitated Panel
Live
EdUSA Adviser or any
assigned single
speaker presents
Single Speaker
Live

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✔ 9-month remote internship
✔ Great for CCC mentoring
✔ First-hand information exchange
✔ First Steps towards Federal Service/Study
Abroad/Exchange
Virtual Student Federal Service

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Benefits
Awareness
Greater Audience
Potential
Reporting benefits
Variety of Content
Diversified Audience
Potential, analytics
Visibility
Credibility
Brand recognition
Professionalism
Awareness
Standing
goals Results

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AZERBAIJAN
● Most popular social media
platforms for Azerbaijan are
Instagram, Facebook and
YouTube. Linkedin has
become very popular in last
3 years

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● https://www.facebook.com/Edu
cationUSAAzerbaijan/
● https://www.instagram.com/
educationusa.azerbaijan/

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Views from the university side:
Virtual Outreach Tools

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Slide from a
presentation
at an
EdUSA
Social media
workshop
from 2011

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Virtual Outreach
Tools
Live Where Your Audiences Live
&
Listen, Listen, Listen

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Virtual Outreach
Tools
Live Where Your Audiences Live
&
Listen, Listen, Listen

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Best practices for keeping
students engaged virtually

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IN THE REGION
Instagram posting of student spotlights
● Tagging
● Frequency:1 per month
● Reposting: local student entities, Ministry of
Education and U.S. Embassy
Instagram live sessions-interviews with Fulbright
Alumni
"How to" videos including the common app
instructions for teachers and counselors.

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Best practices from the university side:
Virtual student engagement

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Best practices
for engagement
Keep Them Coming
Back For More
&
Whole Admissions Cycle
Planning

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Best practices
for engagement
Keep Them Coming
Back For More
&
Whole Admissions Cycle
Planning
● Student ambassadors program
● Virtual open houses
● Current student social content
● Intl alumni testimonials
● Live AMA chats
● Intl admitted student events
● Pre-departure orientation
webinars

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POLAND
● Webinars
● Virtual fairs with HiEd reps
● Registration forms and surveys
● Facebook groups
● Cross-posting and utilizing
EducationUSA network
● Student-generated content and
student influencers

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AZERBAIJAN
● Panel webinars with VSFS interns and U.S reps
● Promotional posts
● VRs

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● Co-hosting events on Facebook with Zoom and other Facebook Pages
● Virtual Fairs with U.S educated graduates and exchange students
(BreatoutRooms)
● “Celebrities”
AZERBAIJAN

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Unfacilitated Panel
ive
Single Speaker
Live
❖ Undergraduate Studies
❖ Graduate Studies
❖ Insider Perspective
❖ Success Stories
GEORGIA

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❖ Expose to STEM Education
❖ Showcase benefits of pursuing STEM in the U.S.
❖ Amplify the role of a School Counselor
Shared experiences: the key to shared success!
Unfacilitated Panel
Live

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Facilitated Panel
Live
❖ Highlight varieties of U.S. colleges
❖ Synergy between U.S. HEIs, current students
and advisers
❖ A live example of transition to a 4-year college

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Invited Speaker Opportunity
❖ International Education Week: audience
expansion
❖ Exploration of U.S. Colleges and
American Culture
❖ Connection to the Leadership Academy
Georgia
➔ Interest increase in CCC resulting in a
higher number of applications

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Impact on Social Media

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Takeaways
Webinars organized by U.S.HEIs:
➢ Significance of student/alumni involvement for higher engagement
Sessions organized by EdUSA Adviser(s):
➢ Student success story lives, panels
Introduction of VSFS opportunity to U.S. citizen
students:
➢ Direct communication with highly motivated and talented students
➢ Our region is diverse. What works great in one country might not
work in another. Reach out to local advising centers for tips!

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THANK YOU
&
LET’S DISCUSS!