The document reviews the trends in Chinese students attending U.S. colleges over the last 25 years, highlighting shifts in demographics and demand for education. It discusses challenges such as safety concerns and competition at larger institutions, along with strategies like direct recruitment and increased support services. The document also emphasizes the enduring desire for English language learning and international degrees among Chinese students.

3. A BRIEF HISTORY OF THE
LAST 25 YEARS
•GRADUATE HEAVY IN THE 90’S
•RISE OF THE UNDERGRADUATES 00’S
•PEAKS AND VALLEYS IN THE 10’S

4. ATTRACTIVENESS OF US COLLEGES
•TOP QUALITY PROGRAMS
•CAMPUS LIFE
•WELCOMING ATTITUDES
•TRADITION OF CHINESE PRESENCE
•CHINESE DIASPORA

5. CHALLENGES IN
RECENT YEARS
•OVER-SATURATION AT LARGER
PUBLIC INSTITUTIONS
•SAFETY CONCERNS
•ACADEMIC ENGAGEMENT

6. CAMPUS REACTIONS
•CHINA-BASED OFFICES
•EXPANDED DIRECT RECRUITMENT –
STAFF AND ALUMNI
•AGENT/ADVISER NETWORK
GROWTH
•ON-CAMPUS SERVICES
•ACCEPTING GAOKAO RESULTS

7. UNCERTAINTY
•VISAS RENEWALS FOR STEM
•WAR OF WORDS, TRADE WARS, TIT-FOR-TAT
•WHAT WORKS BEST IN TERMS OF MESSAGING

9. HOPE FOR THE FUTURE
•STRONG APPETITE FOR LEARNING
ENGLISH FROM AN EARLY AGE
•STRONG DESIRE FOR
INTERNATIONAL DEGREES
•MULTI-GENERATIONAL SUPPORT
FOR STUDY ABROAD

10. QUESTIONS?
• MARTY BENNETT, PRESIDENT
SMIE CONSULTING LLC
• MARTY.BENNETT@SMIECONSULTING.ORG