This document provides information for planning a focus group to gather feedback on a proposed music magazine concept. It includes a questionnaire to distribute with questions about essential magazine content, design preferences, music tastes, and potential magazine names. The document also outlines plans to recruit focus group participants from the target audience, present research and questionnaire answers, and allow time for questions. The target audience is identified as ages 16-25, appealing more to girls but also boys, with interests in music, fashion, art and performance and an open music taste including indie and pop genres.

1. Planning a Focus Group
Questions to ask
(I will hand out this questionnaire to people in my focus group)
What things in a music magazine are essential to you?
__________________________________________________________
Would pretty pictures attract you to the magazine?
Yes/No
Is there anything you don’t like about music magazines?
__________________________________________________________
Do you buy magazines magazine?
Yes/No
How would you feel about a mixture between a pop and indie genre?
__________________________________________________________
What kind of music do you currently listen to?
Indie Pop Rock RnB Other _____
Which is the best, most suitable name out of the following:
Ready, Set, Stage Limelight Musique Harmony Harmonie
Would one popular artist or a few artists, featured on the front cover attract you the
most?
One/Two/Three/Four
What colour scheme would you suggest?
_________________________________________________________

2. Getting people to come along
- Doing this should not be particularly difficult as my magazine is targeted at people my age,
probably girls as well, so I could just get people in my friendship group or class to take part
Other things to include in my presentation:
- I will create a power point which I shall present to my focus group; this will include some of
my research I have collected, plus possible answers to the questionnaire (above) which I will
be handing out.
- I will also give the group a chance to ask any questions they may have about my magazine or
any additional improvements and advice which they can provide me.
The Target Audience Member Indentified
- Age: 16-25
- Gender: Girls but could also be attractive to boys
- Hobbies: Listening to music, shopping, art, performing
- Music taste: interested in a range of music, not just one genre needs to include either; indie,
pop or both.