This document provides an analysis and summary of the teaser trailer for Paranormal Activity 2. The trailer uses techniques like blackouts, loud bangs and realistic documentary-style filming to startle audiences and build tension. It also includes clips from the first film to remind existing fans and intrigue new viewers. Dark colors and low tones throughout maintain an unsettling atmosphere. Shots of a house and its empty rooms hint at the film's storyline while leaving audiences wanting more information. The trailer effectively engages audiences through its unnerving style and suspenseful glimpses at the plot.

1. Paranormal Activity 2 Teaser
Trailer
Samantha Ratcliff

2. Begins with this effect which makes the audience
immediately get the realistic, documentary feel. Then
there is a complete blackout which makes the audience
feel venerable and helps to build tension as during this
point there is a sound of banging which become louder, as
if something is getting close…
Sudden loud bang as a man is thrown at the screen,
shocking the audience and creating an enigma of what is
going on. Existing audience will notice that this is a clip
from the fist movie, helping to re-engage them. Also to
enforce the realistic, documentary feel there is the time at
the bottom of the screen asking as if the film is being
filmed by an amateur camera. To build the sense of horror
some audience members may notice that the time is 3am,
this is the time where many horror films take place as its
known as the devil time.
Very low tone to the trailer, no non digetic sounds. This
helps to build the tension. As the intertitles feature on
screen the camera slowly zooms into the dark corridor,
ain building the suspense.

3. This part of the trailer shows actual members of the
audience reacting to the previous movie, this not only
connects the existing audience member but also makes
new audience members think it’s a petrifying movie.
Startling the audience with previous clip of first
movie to help to engaged them and remind them of
the horror that came with watching the first one,
and for the new audience members they just get
more of a thrill from the clip. The dark colours and
tones help to represent the evil tone which run
throughout the movie itself.
The movie trailer then cuts between different
rooms of a house, immediately giving the
audience a clue that the filming will be done
by them.

4. Clever interititles referring the audience as ‘you’ which
helps the audience to be engaged with the movie. The
continuous theme of black and white is also maintained
to ensure that the trailer still keeps a sense of realism
throughout the trailer.
Every scene is kept in black and white to show the
quality of the camera and to also show that the
majority of the movie takes place during the night.
The fact that the dog can see something and barks
aggressively shows the audience that here is
something coming, the baby in the crib represents
the fact that we are helpless against this demon.
Next, as the camera slowly cuts between each
room, as it goes back to the baby’s, both the dog
and the baby are gone and are replaced by a
hooded figure who is standing where the dog was
barking aggressively toward. Observant audience
members ay realise that yet again the time is the
same. Showing that the demon in the first movie,
may have returned.

5. Finishes with the title of the movie with
the same font, colour and disorientated
editing to create a sense of repetition
throughout the trailer. The sound is like a
breathing sound or maybe some wind
which again keeps to the digetic sound
pattern helping to build the suspense and
keep the realistic tone going.
Ends with the child’s empty
bedroom, building an enigma of
where has he gone? Leaving the
audience wanting to see more.