This document is a questionnaire about movie preferences and opinions on a potential horror film. It asks respondents about what attracts them to movies, what they look for in horror films like blood/gore or fear factors, their thoughts on the plot, their opinions on the mood board and logos, and allows open-ended comments. The questionnaire gauges preferences on key aspects of a horror film to understand what appeals to audiences.

1. The Questionnaire
1. So when you go to the cinema to see a movie what attracts
you?
a. A clear outline of the story
b. The fear factor
c. The mise-en-scene of the trailer
d. Other (please state)
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2. When you’re considering a horror movie, what do you look
for?
a. Blood and gore?
b. Something that makes you jump?
c. A shiver down your spine?
d. All of the above?
3. What are your ideas on the plot?
a. Would you change anything?Yes/No
b. What do you like?
c. Does it interest you? Yes/No
4. Do you like the look of the mood board? Yes/No
5. What about the institutional logos? Yes/No
6. Any Initial comments? (please state)
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