The document analyzes an advertisement for The Black Keys album. It notes that the ad shares similarities in theme and branding with the album to make it easily recognizable. While the ad does not explicitly state the genre, it is placed in NME magazine which targets readers interested in the genre of music played by The Black Keys. The ad also promotes upcoming tour dates to further advertise the band and album.

1. The Black Keys
Album Advert deconstruction

2. Advert
It has links to
magazine that
would be
interested in this
music. Readers
of the magazine
would be
interested in this The advert also shows
album where the bands are
playing
(more advertisement )

3. Themes and branding
• the album and the advert share some a lot of
similarities. By making the advert and album in the
same theme it makes it easy to recognise. This
means that the customer can easily recognise the
album If they went to buy it. This is an example of
branding. The album and advert share the same
font and colours and the how the text is straight
talking.

5. Genre
• In this album advertisement there is not clear link to
the. It has a link to the magazine NME which is a
magazine that is interested in this music genre.