Meaning of Strategy What is Strategic Plan? The ABCs of Strategic Planning What is Strategic Management? !st Semester 2020

1. Understanding the Dynamics
of Strategic Planning
Packet Learning 1

2.  Meaning of Strategy
 What is Strategic Plan?
 The ABCs of Strategic Planning
 What is Strategic Management?
Understanding the Dynamics of Strategic
Planning

3. Strategy
 Greek word “Strategos” means the Art of the General.
Develop tactics that will lead to victory. the strategy for
a battle refers to a general plan of attack or defense
 Buzz word (Smart)

4. Strategy
 STRATEGY is a word with many meanings and all of
them are relevant and useful to those who are
charged with setting strategy for their corporations,
businesses, or organizations. Some definitions of
strategy as offered by various writers spanning the
years 1962 to 2020

5. Meaning of Strategy
The determination of the
basic long term goal of an
organization, and the
adoption of courses of
action and allocation of
necessary resources for
carrying out these goals
(Alfred Chandler, 1962)
Is about being different. It means deliberately choosing a
different set of activities to deliver a unique mix of values
(Michael Porter, 1980)
A pattern in a stream of decisions
. indicated that strategy is a plan,
a pattern, a position, a
perspective and, in a footnote, he
indicated that it can also be a
ploy, a maneuver intended to
outwit a competitor. ( Henry
Mintzberg, 1994)
Strategy is what links
capabilities and
aspirations
(John Bryson and Bert
George, 2020)
a general plan of action for
achieving one’s goals and
objectives (Fred Nickols 2016)

6. Common Mistakes: misunderstood
 Confusion between Strategy and Goals
 STRATEGY: holistic and not single action;
more than a vision or mission, concrete,
position not action , uniqueness
How? Aspirations
Best product,
Best process,
best supply
chain, best
IT platform,
better
operational
excellence

7. It depends who you ask?
 Public Sector ( Government)
 Corporate (Business)
 Non Government (Non Profit)
Shape, engage and drive the society to move
forward progress

8. Focus on right areas, right ways
and right people
 Success is having a clear strategy
 Holistic- all organs fitting together (Business)

9. Effective strategic planning articulates not only where an
organization is going and the actions needed to make
progress, but also how it will know if it is successful.

10. Strategic Plan
Strategic planning is one way to help organizations and
communities deals with their changed circumstances. It
intended to enhance the organization’s ability to think, act,
learn strategically. It helps organizations clarify and resolve the
most important issues they face.

11.  Strategic planning can help build on their
strengths, and take advantage of major
opportunities to overcome or minim

12. What is Strategic Planning?
 Strategic planning is an organizational management activity that is used to
set priorities, focus energy and resources, strengthen operations, ensure that
employees and other stakeholders are working toward common goals,
establish agreement around intended outcomes/results, and assess and
adjust the organization's direction in response to a changing environment. It is
a disciplined effort that produces fundamental decisions and actions that
shape and guide what an organization is, who it serves, what it does, and
why it does it, with a focus on the future.
http://www.balancedscorecard.org/BSC-Basics/Strategic-Planning-Basics

13.  Strategic Planning as a disciplined effort to produce
fundamental decisions and actions that shape and
guide what an organization is, what it does, and why
it does it.
Olsen and Eadie (1982 p4)

14. Connecting the Dots
Establishing Mission and
Strategies
Developing broad plans of
action necessary to attain these
goals and objectives
Allocating
resources
Deploying the mission and
strategy - articulating and
communicating
Monitoring platforms, measuring
progress, and making such
adjustments
Reassessing
mission, strategy,
strategic goals and
objectives, and plans
at all levels and, if
required, revising any
or all of them
Fred Nickols 2016

15. Tools in Strategic Planning and Management
 a strategic review or audit intended to clarify factors such as
mission, strategy, driving forces, future vision of the enterprise,
and the concept of the business
 a stakeholders’ analysis to determine the interests and priorities
of the major stakeholders in the enterprise (e.g., board of
trustees, employees, suppliers, creditors, clients, and
customers)

16.  an assessment of external threats and opportunities as well as
internal weaknesses and strengths (known variously as SWOT
or TOWS), leading to the identification and prioritization of
strategic issues
 either as part of the assessment above, or as a separate
exercise, the identification of “core” or “distinctive
competencies”

17.  also as part of the assessment above, or as separate exercises, the
playing out of “scenarios” and even “war games” or simulations
 situational and ongoing “scans” and analyses of key sectors in the busi-
ness environment, including industries, markets, customers, competitors,
regulators, technology, demographics, and the economy, to name some
of the more prominent sectors of the environment
 various kinds of financial and operational performance audits intended to
flag areas where improvement might yield strategic advantage

18. Putting it all together
Stephen Blum
Planning is the organization of Hope