pizza hut
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This document outlines a marketing plan for Pizza Hut. It lists the group members and provides details on the company's mission, objectives, SWOT analysis, and marketing strategies. The mission focuses on passion, execution, accountability, recognition, and listening. Objectives include increasing recognition of new products and revenue while improving customer satisfaction and communication. Strengths include its size, delivery service, product variety, and affordable prices, while weaknesses are dissatisfaction, high costs, and limited geographic reach. The marketing strategy discusses promotion through advertising, place by locating in crowded areas, and positioning through quality and frequency.
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pizza hut
- 2. GROUP MEMBERS • SADIA HALEEMA • AMIR NAZEER • ALTAF HUSSAIN • ZIA ULLAH • M.ZAFFAR • M.MUDASSIR • RAJA M.NOMAN
- 3. PIZZA HUT
- 4. CONTENTS MISSION OBJECTIVES SWOT ANALYSIS • STRENGTHS • WEAKNESS • OPPORTUNITIES • THREATS MARKETING STRATEGIES • PROMOTION • PLACE • POSITIONING
- 6. OBJECTIVES 85 % recognition of new product. Increase revenue and profits. Customer satisfaction. Open communication.
- 7. SWOT ANALYSIS Strengths biggest strength. delivery service. large variety of products. marketing of the company. affordable price.
- 8. Weakness Dissatisfaction. High overhead cost. Good quality results in high prices. Mostly operate in urban areas.
- 9. OPPORTUNITIES. Increase revenue with new innovative pizzas. more attaractive environment. offers discount. offers coupons.
- 10. THREATS INCREASING COMPETITION. FACES COMPETITON FROM INTERNATIONAL. RESTAURANTS.
- 11. MARKETING STRATEGY OR 4 P's OF MARKETING. PRODUCT PRICE PROMOTION PLACE
- 12. PROMOTION. Advertising through: bill boards. TV ads. Pamphlets. Social media. Sales promotion.
- 13. PLACE. Located at crowded places. 34000 outlets in 100 countries. Seats,couches are comfortable. Usually seen in shopping malls. Nice music is played at the back.
- 14. POSITIONING. Done their positioning in the target market by: Quality Frequency
- 16. • Operational Practice through ( C.H.A.M.P .S.) : • C : Cleanliness • H : Hospitality • A : Accuracy • M : Maintenance • P : Product Quality • S : Speed