This marketing plan proposes strategies for Shagan Face Pack. The plan outlines objectives to provide high quality products and services to customers while maintaining market growth and share. It analyzes strengths like competitive pricing and research, as well as weaknesses as a new entrant and maintaining costs. Opportunities in growing beauty product awareness are noted. The marketing strategy proposes a price penetration strategy using zero and one level distribution channels along with advertising, personal selling and canopies for promotion. An action plan details the marketing mix, product line, budget responsibilities and controls.

1. MARKETING PLAN FOR
SHAGAN FACE PACK
PRESENTED BY:
Bhanuja Sharma
Sonu Sharma
Ajay Soni
Deepika Yadav
(PGDM 11-13)

2. VISION AND MISSION OF SNOW WHITE
COMPANY
VISION
• To provide best services to our customers, and to be the
India’s best company
MISSION
• To provide reasonably priced and convenient face pack
products and attract and maintain customers. To provide
services as expected by our customers.

3. DESCRIPTION OF THE PRODUCT
• Makes your skin soft, smooth, clean and healthy.
• Open the pores of your skin and removes dirt.
• Necessary nourishment and specifically heals
damaged skin.
• Improves skin complexion.
• Suitable for all skin types.

4. OBJECTIVES
• To provide best product/service to customers
• Timely delivery
• Retain customers
• Maintain market growth and market share

5. MARKETING PLAN
• Executive summary
 Expected outcomes
 Target market
 Objective
 Action plan
• Current situation and trends
 Pricing strategy
 Competitors
 Market

6. • key issues
STRENGTHS
 Competitive prices.
 Focus on continous research
 Advertising strategy
WEAKNESS
 New entrant to the market
 Maintain the cost

7. OPPORTUNITY
 Increasing awareness about beauty products
 Increasing sales opportunities
THREAT
 Competition
 Do not considered much important by people

8. •MARKETING STRATEGY
 Marketing objective
 Product decision
 Pricing decision-
 price penetration strategy
 Distribution decision-
 zero level and one level channel
 Promotion strategy-
 Advertisement
 Personal selling
 canopy

9. •ACTION PLAN
 Marketng mix
 Product
 Price
 Promotion
 Place
 Product mix
 Budget
 Responsibility for action

10. MARKETING MIX
PLACE
TARGET PRODUCT
PROMOTION CUSTOME
RS
PRICE

11. • Product mix
Product line-shagan face pack for
 oily skin
 Dry skin
 Sensitive and normal

12. • Projected profit and loss statement
• Controls
• Contingency plans

13. THANK-YOU