This document provides guidance on creating an effective elevator pitch to define yourself, your skills, experience, and value proposition. An elevator pitch should be a short 30-second summary that covers your professional background, current or past jobs, skills, qualities, and what you have to offer. The document includes examples of effective elements to include in a pitch, such as describing your major, experience, interests, and personality. It also recommends practicing your pitch in front of a mirror with a friend to refine it.

1. Pitching your Brand
DENISE DE LONG
Program Manager, Connector Program
ddelong@halifaxpartnership.com
CHRISTINE QIN YANG
Program Coordinator, Connector Program
cyang@halifaxpartnership.com

2. ELEVATOR PITCH
• Short summary used to quickly and simply
define a process, product, service,
organization, or event and its value
proposition.
• History of Elevator Pitch

3. WHY ELEVATOR PITCH
• Interview/Networking (self introduction)
• Personal brand
• Global brand: Define who we are

4. What can you talk about in a
30-second summary?
• Professional background
• Current job or situation (with highlights)
• Past job or situation (with highlights)
• Skills
• Personal qualities and attributes
• What do have to offer?

5. Sami Sample Pitch
I’m Sami Elber and I’m a Nova Scotia Game Changer. I am a fourth
year student at Saint Mary’s University, majoring in Marketing and
Finance. When I read about your unique incentives for your sales
force and expansion into global markets, I set my sights on your
company. I am interested and excited at the possibility of working
with your company. I bring 2 years of sales experience and a
fantastic personality that will add to your team. During my studies, I
created new fundraising ideas for student groups and I was able to
raise $10,000 in period of 2 months This combined experience
provides an exciting potential match and makes me a possible
game changer for your sales team and company. When I’m not
selling, you can find me on the soccer field or on the dance floor. I
hope we can chat soon.

6. The 20-30 Second Pitch
What do you do?
vs.
What you are interested in?

7. Template to help you with “pitch”.
Use some, not all!
I am a _________________________.
I have worked/have been working as a
______________ for ____ years.
I have ____ years experience in
__________________.
I am a certified / qualified
____________________.
My main area of expertise is in
________________.
My day usually involves
_____________________.
I’m looking to do something in
________________.
I’m interested in working for
___________________.
In my previous job, my colleagues said that
my best skills were
___________________________.
What I really am interested in is
____________________.
The aspects of business/ tourism and
Hospitality Management / public relations
that I’m most excited about these days is
__________________.
My studies are taking me in a new
direction so I’m working on
________________________.
I’m hoping to complete/finish/ attain
_____________ so I
can_____________________________.
I’m originally from__________________.
Chose business/biology/social work
because_________________________.
Chose to volunteer for_______________.
because I like______________________.

8. WHAT ARE A FEW WORDS THAT
DESCRIBE YOU?

9. CONNECTOR | COMMUNICATOR | YOUNG COMMUNITY LEADER
WHAT ARE A FEW WORDS THAT
DESCRIBE YOU?

10. What 3 words would you use to
describe yourself?
____________
____________
____________
YOUR TURN

11. • CLEAR
• INTERESTING
• SINCERE
• SAMPLE
https://www.youtube.com/watch?v=gwIcg
yqioPo
ELEVATOR PITCH CHECKLIST

12. YOUR TURN
Find a mirror ( and perhaps a trusted
friend) and rehearse your pitch

14. Thank you
GET CONNECTED
Visit: www.HalifaxPartnership.com/Connector