1. Sell Yourself, Not Your Dignity Sally Schmall, MSW Owner, Academy Coaching http://AcademyCoaching.com Specializing in career coaching from networking to negotiations 1
2. In a tough job market, approach your job search like an entrepreneur preparing to create a new start-up. 2
3. What Does Behaving Like an Entrepreneur Mean? It means being comfortable in taking an unconventional path, in digging deep to understand opportunities. It means saying “yes” when others say “no”. It means seeing opportunities where others see loss. It means embracing failure as the most noble of teachers. It means recognizing time as the single most precious commodity in the entire world. It means being tenacious, passionate, competitive, and innovative. 3
4. In a tough market, strong qualifications and accomplishments are necessary, but not sufficient, to find a job you love and earn what you deserve 4
6. Sell Yourself by Developing a Positioning Statement “Before founding Academy Coaching I worked for 14 years as a student and faculty career counselor, professional development trainer and faculty recruiter at the University of Michigan. As the owner of Academy Coaching I continue to provide career management services and professional development workshops. I am known for my skills in career counseling and supporting clients in strategic self-marketing, networking, cover letter and resume writing, successful interviewing and savvy negotiations. I am interested in opportunities where I can collaborate with University and Alumni organizations in making a positive impact in the lives of others and empowering people to achieve career excellence”. 6
7. What’s Your Positioning Statement? Throughout the last _____ years I have worked primarily in the field of _________________ as a (title)________________providing (functions)____________________________I have specific expertise in (indicate skills, functions, type of activities or processes you have become skilled ___________________________________________________________________I am seeking opportunities to (describe the position or role you want, not title and how you can contribute ___________________________________________ 7
17. Sell Yourself by Leveraging Your Portfolio Tools Cover letters can open doors when used for: Rules of thumb for a well written cover letter : Responding to an advertised opening Following up on a personal referral Introducing yourself to a decision maker A networking follow up Customize your message Highlight and expand on the most relevant facts on your resume Give a relevant, customized example that is not on your resume Show that you familiar with the company 9
18. Sell Yourself by Leveraging Your Portfolio Tools Resume building blocks Resume guidelines Contact Information Summary of key skills Education Professional experiences Affiliations and memberships Publications and presentations Honors and awards Be brief Be specific Be active Be selective Be honest 10
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20. Request letters of recommendationWhen you find yourself in a competitive interviewing situation, letters of recommendation can help push you over the top. 11
21. Sell Yourself by Preparing for Interview Questions Educational, volunteer and work history Qualifications Career goals, length of commitment to the area or organization Strengths Weaknesses Questions for them Preparation Plus Practice Equals Power in the Interview 12 AAUM Career Advancement Package
22. Sell Yourself by Following Up After the Interview: Make notes on questions you were asked, reflect and respond Send a personal thank you note –address questions that may have been left unanswered Follow up with a telephone call to check on the status of the process 13
23. Sell Yourself byNegotiating Wisely Do extensive research, preparation and practice beforehand (wwwsalary.com) Know exactly what you need and exactly what you want Establish the real value of an offer Ask yourself : Is this the right fit? 14
24. 15 One secret of success in life is for a person to be ready for opportunity when it comes. Benjamin Disraeli
Editor's Notes
Let’s say that you’re competing against another candidate whose qualifications are just as strong as yours.Who gets the job? The person who markets themselves best!Consider each piece of your professional portfolio as a means of marketing your strengths and skills to future employersThe number one strategy to effectively marketing yourself is to what?
The quantity and quality of your networking time is directly related to your personal and professional satisfaction in your next jobYou have a portfolio of tools you can draw upon, that you must create before actively networkingYou should be spending about 80% of your job search networking and 20% of your time and effort on everything else80% of my clients identify their next opportunity through their networking effortsCheck out Alumni, where you can find alumni working in your area(s) of interest. Attend networking events, such as those offered by MSU and UMIf you are unsure what associations exist in your field, check out weddles.com Peter Weddles, who has created this amazing online resource has been quoted by The New York Times, The National Business Employment Weekly, The Washington Post among others as the go to sight for career seekers in need of an resources on professional organizations and areas for successful networkingBecause networking is so critical to your success I have developed a separate addendum covering tips on networking for your future reference
Before you begin networking, know your career focus and be able to clearly communicate the function and industry you are targeting and the skills you bring to the table. Develop a positioning statement that explains in a succinct manner your 1) professional background, approximately how many years of experience you have, 2) the particular strengths and areas of expertise that you wish to highlight and 3) where you envision utilizing those skills in the future.Example of a positioning statement for myself might be this: Recently, Positioning statement: (elevator speech) Who you are professionally, accomplishments you have achieved and the particular strengths you can contribute. Quantify when possible, demonstrating tangible, measurable outcomesKeep it brief, memorize it Marissa Mayer who presented the 2009 James R. Mellor Lecture yesterday might say something like this:Example:
Research has always been a key element of any successful job search campaign, and the Internet is a dream source of employment-related information. The more you know, the better able you can tailor your networking and outreach efforts and ultimately your negotiation efforts as you market yourself in today’s economyDo Your Research- Research the organizations where you’d like to work. Make sure you know their competitors, their major challenges, their financial outlook, their mission, vision, and values. Reviewing their website and check for recent press releases using the company’s name and or the names of its executives on Google/Yahoo as a means to get current information.You can secure free company summaries from Hoovers onlineFor descriptions of individual companies and even a list of the interview questions they typically ask of candidates, study the Company Profiles and Company Interviews posted at Wetfeet.com If you can, schedule an informational interview with someone who works in a company you want to work for tying in your awareness of the current issues/trends and you interest in being a part of the organization. Identify hiring manager, who have influence to make decisions (centers of influence)Identify professional organizations individuals in your field may be involved in, as well as those outside your field who have influence in hiring, for example human resource professionals often belong to the Society for Human Resource Management (SHRM).Identify strategic volunteer opportunities to demonstrate your skills – a savvy marketing techniqueWebsites often have downloadable annual reportsHoovers on line: This is the perfect place to find company and contact information along with industry classifications. Simply type in a company name and Hoovers will do the rest! An invaluable resource. One resource is your Alumni Association, where you can find alumni working in your area(s) of interest, reach out to them and follow up with their suggestions / contacts.Full circle, drop them a note letting them know how the contacts were useful in your journey. Both first and last impressions count.Linked in and other social media websites can connect you with people, also Google the company and the executives to see that kind of stories come up
The way you present yourself on paper can make or break your success during any phase of the job search processConsider all the different situations in which cover letters might be useful for opening doors, making a strong first impression