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Pitching 101 
Amine Bounoughaz
Where You Are Right Now
An Idea
Where You Want To Be
A SocialVenture
Pitch
What Is a Pitch?
“An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition” 
Wikipedia
My Definition of a Pitch
“A pitch is serving ice cold water to someone about to die from thirst”
TwoKey Things 
They Need To Know
Number One
They Are Thirsty
Problem
Number Two
You Have Water
Solution
Another Way To Look At It
A Pitch is a Short Story
In Every GoodStory There Is
The Villain
The Hero
Their Problem
Their Problem 
Your Solution
Contrast
Taking Them on an EmotionalJourney
Problem 
Solution
Even Better
Problem 
Solution Solution Solution Solution 
Problem Problem Problem
EnoughTheory
Action
Today, I want to talk to you about a super cool app that I built. This app is called SafeDriveand it helps people stay awake while driving by using a sophisticated eye tracking algorithm. It is developed using Objective C and uses OpenCVlibrary
Good or Bad?
Terrible
Lack of sleep behind the wheels causes 50,000 accidents each year in Algeria, leaving more than 5,000 deaths. SafeDriveis an app that helps drivers drive safe by monitoring their state and sending alerts in case of danger.
Good or Bad?
Bad
Last year, my father’s life nearly ended in a car accident. You know why? Because he was too exhausted that he slept on the wheel. Luckily he survived, but what about the 5,000 lives that roads claim every year? Sleeping on the wheel is something that could happen to the best of us . This is why we thought of SafeDrive, an app that constantly monitors you to make sure you are in your best shape to drive.
Better
What NOT To Do
Be Monotonous
DisconnectThe Audience
Be a Book
What To Do
Be Specific
Be Concise
Be Genuine
Remember
“A pitch is serving ice cold water to someone who is about to die of thirst”
“A pitch is nothing but a story, with a villain and a hero”
Questions?

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Pitching and Presenting 101