3. Brixton market and Balham
market.
We are now his loyal
customers due to his
excellent customer service
and quality of his products.
My First Idea Is
Called Life In
The Market.
This is a perfect example of
how diverse market life is and
the traits market workers tend
to adapt to due to their
customers.
Marketers who works on
various stalls are of
different ethnicities.
I will also be exploring the
competitiveness of various
stalls owners who battle for
customers.
This documentary is also a
way to raise awareness of
how customer relationships
are established.
My personal butcher in
Brixton market who is called
Razar
4. Target Audience.
The intended target audience for this
documentary is people of both genders
from the ages of 16+ .
The secondary target audience for this
documentary will be people of both
genders
A market is diverse and multicultural .
Market life would appeal to my audience
because I will be exploring daily operations
within a market.
7. Voiceovers
Interviews
Astons will be used to identify characters from the public, experts and locations.
I will be using graphics such as speech bubbles and bold text to illustrate emotions
in informal and funny moments.
Vox pops
Non diagetic
Diegetic sound- Natural sound from my documentary.
conventions
8. The purpose of this documentary is to cover all
the aspects of life inside of a market.
This documentary aims to show the business side
of stock available for purchase but also what
being in the market means to the customers as
well as the employees who work there.
I want to make this documentary because I feel
like market life has never been explored in all its
entirety.
I would also like to give market stall owners and
workers a chance to tell their story and what the
market means to them.
9. Length
This documentary will be 8 minutes.
This is due to the fact that I have four
subjects to touch on branching from
the idea of life in the market.
I will split each subject evenly so
they would have the duration of two
minutes each adding to a total of
minutes.
10. Research
I conducted my primary research through the
use of a questionnaire asking if people thought
there was enough focus on market life.
6 out of 10 answered no.
13. There is a stereotypical view of black males viewing dark
skin girls less attractive as they would view a light skin
girl.
In this documentary I want to address this issue and hear
from the public if they think this view is true or not.
I will be exploring three topics in this documentary.
This is the use of makeup and stereotypical views of light and
dark skin girls from a males perspective and how girls of either
complexions are presented in the media.
What is Colourism ?
“Colourism is prejudice or discrimination against
individuals with a dark skin tone, typically amongst
people of the same ethnic or racial group.”
My second idea is called Dark is lovely .
This documentary will be based on Colourism in the
black ethnic group and how dark skin girls are perceived
differently to light skin females.
COLOURISM
14. The intended target audience for this documentary is for black women of any complexion. My intended target
audience is from ages 12-30.
The secondary target audience is black men of any complexion. My secondary audience is from 12-30.
15. StyleThe style of this
documentary is
going to be
Participatory and
reflexive
This documentary
will be based on
more opinions
than facts. Informal
Personal opinions
will be stated.
During Cutaways ,
facts or opinions about
Colourism will be
narrated through
voiceovers.
It will be a mixture
myself being a
presenter and
participate led.
This is because
Colourisim is a real
issue that affects
people.
All voiceovers will
be done by myself.
16. Mode of address.
This documentary will be
delivered formally when
addressing the issue of
Colourism. My audience will be
17. Conventions
Voiceovers will be done by myself during cutaways.
Archive footage/photos of Darkskin females and Lightskin females. As well as them in music
videos. (Eg young Dolph –royalty)
Interviews- I will be interviewing girls that have been judged due to the colour of there skin. I will
interviewing black activists and experts on racism to discuss the issue of Colourism.
Astons will be used to identify characters from the public, experts and locations.
I will be using graphics such as speech bubbles and bold text to illustrate emotions in informal and
funny moments.
Vox pops – I will be filming voxpops of males from the public asking there opinions on light and
dark females.
Non diagetic sound- I will be using slow and poignant music instrumentals during moments of my
documentary to put emphasis the seriousness of the topic.
Diagetic sound- Natural sound from my documentary.
18. Purpose
Why am I documenting this ?
I am documenting this idea because I feel like the
issue of Colourism is not addressed enough within
the black ethnic group.
There is a stereotypical view of dark skin girls being
classified as ‘ugly’ or ‘ less attractive’ because they
are not light enough.
Why is this subject so important to me ?
This subject is important to me because I personally
feel beauty shouldn't be based on complexion it
should be based on how you are as a person.
19. Primary Research
Focus group.
I held a focus group talking about the issue of light and dark skin girls and why dark skin girls
get judged more. Two of my participates said:
“ dark skin girls get judged more due to the skin tone because darkness is associated with
negativity but light is associated with positivity”
“ When I think of darkness I think of evil and the devil. But when i think of light I think
goodness and Jesus”.
21. This documentary will be six minutes long.
There will be three subjects I will be exploring.
Makeup, Stereotypical views and the medias representation of black skinned complexions
Each topic will have the duration of two minutes.
Length
23. What does it take to be a
man ?
This documentary will be
about features that males
may think assembles
them as a person and the
expectations that females
look for within a male.
These are:
Muscles ?
Steroids ?
Height
Beard ?
The pressures of trying to
please females?
24. Target Audience
The primary target audience
for this documentary will be
males aged 16+
The secondary target
audience will be females
16+
WHY ?
25. Mode of Address.
The mode of address for this
documentary will be presented
informally.
I will be interviewing males and
females who are young and may
be accustomed to speaking in
‘slang’.
Style
Informal as peoples opinions will
be stated.
People wont be dressed smartly in
my video apart from the experts
and doctors I will be interviewing
to show there profession.
The audience needs to be to able
to see my documentary in this
manner as they need to be able to
identify with the people in the
documentary.
26. Conventions
Diegetic sound- there will be natural sound
from the documentary.
Interviews- I will be interviewing males
about whether they think having certain
physical features defines them as a man. As
well as asking females too !
Astons- will be used to identify characters
from the public, experts and locations.
I will be using graphics such as speech
bubbles and bold text to illustrate emotions
in informal and funny moments.
27. Primary research
I held a focus group asking what features they feel they have to define them as a man.
Participates said:
“I feel like I have to have muscles and a beard to define me as a man because they feature show my masculinity and
without these I don't feel like a male.”
“ I would rather be built. I want girls to find me sexy and appealing when I approach them”
28. Secondary Research
http://www.telegraph.co.uk/science/2016/03/12/the-science-of-sexiness-why-some-people-are-
just-more-attractive/An article on what features make males more attractive
through science and biology such as facial symmetry
which is said in this article.
“Having a face which is equal on both sides is a biological
advert which tells prospective partners that good genes
will be found in this body.”
This is said to make men more attractive than others.
Article about a man constantly
injecting himself with a substance to
get bigger with a desire to look like a
monster.
29. Length
The length of this documentary will be six
minutes long. This is because I want it to be as
concise as possible without my audience
loosing focus of what this documentary is
about.
30.
31. My third ideaiscalled Sexting.This
documentary will beabout WHYpeopledecide
to send sexual texts, imagesor videos.
In thisdocumentary I will beexploring the
REASONSasto what MOTIVATES
peopleto send inappropriatemessagesto each
other and if they think thisisa BAD
IDEA.
32. Target Audience.
Primary audience - Males and Females from the age of 16-40.
Secondary audience- Males and females be 11-15.
Puberty begins at the age of 10/11
This documentary aims to appeal to single citizens as well as couples.
33. Mode of address
This documentary will have
direct mode of addressto create
a relationship with my audience
about this topic.
35. Conventions
Voiceovers will be done by myself during cutaways.
Interviews- I will be interviewing PC Darren who is a police officer who has to deal with the
issues of inappropriate message cases. I will also be interviewing social media experts and
sex experts.
Astons will be used to identify characters from the public, experts and locations.
I will be using graphics such as speech bubbles and bold text to illustrate emotions in
informal and funny moments.
Vox pops – I will be filming voxpops of males from the public asking there opinions on
sexting and if it’s a bad idea.
Non diegetic sound- I will be using upbeat instrumentals due to my young target audience.
Diegetic sound- Natural sound from my documentary.
36. The purpose of this documentary is to
let my audience understand the true
essence of sexting.
This documentary aims to inform the
audience that sexting may seem
harmless but also has serious
consequences to it.
This idea is important to me as I am a
young adult also influenced by the
motion of social media.
37. The length of this documentary is going to be five minutes long.
This is because for the first minute I will explaining what sexting is so my audience is able to understand why they
should tune into this documentary.
The rest of the documentary will contain voxpops, facts and interviews about the subject.
38. Primary research.
For this topic I held a focus group
discussing the issue of sexting
and if it is a bad idea. From my
focus group participates said :
“ I don’t think sexting is wrong
because if two people more than
happy with being sexually
expressive with one another then
it is clear they have both
consented to sharing text
messages , images or videos.
“ In my opinion sexting is wrong
because once you send
something inappropriate you
have no control of how far it may
travel via social media, which my
cause exposing and humiliation.
