Pitch Media Inc. updated credentials.

1. Providing communications support
for brands.
Credentials’ Presentation
2012

2. A little bit about our agency
• Established in 2011
• Team of 9 based in Lahore, Islamabad & Karachi [Pakistan]
• Clients in fashion, food & beverage, & publishing
• Superb media contacts
• Skilled team, passionate about work
• 90% of our business comes from referral

3. Our unique expertise (why we think we’re rather special)
Industry knowledge
Consumer PR experience

4. Who we’re working for right now

5. Some of the things we do for them
• Media Relations [pitching story angles to media]
• Social Media and Online PR [Activations, Engaging Bloggers etc.]
• Media Placements
• Media Planning
• Media Buying
• PR Planning & Execution
• Editorial Services
• Event PR
• Printing Services
• Artist PR Management

6. Advantages of PR:
• Builds Credibility
• Low Cost (although not totally free)
• Often results in word-of-mouth
• Creates effective & constant hype
around the brand

7. A few of the main places where we get coverage for our clients
National Consumer Online
www.aanchal.com.pk/
www.mag4you.com/
she9.blogspot.com

8. A few of the main places where we get coverage for our clients
TV

9. A few of the main places where we get coverage for our clients
RADIO

10. Helping clients in social media and online PR

11. Engaging the best bloggers out there!

12. Website Designing & Content Management
– www.criterion-quarterly.com

13. Website – www.ink-on-the-web.com

14. We manage PR for events
Corporate Events
Campaign Events
Parties
Product launches
Company conferences
Exhibitions
Awards ceremonies

15. Placing media promotions [print & social media]

16. Placing media promotions [print & social media]

17. Placing media promotions [print & social
media]

18. Placing media promotions [print & social
media]

19. Placing media promotions [print & social
media]

20. Music Album Cover Art

21. Placing media promotions [print]

22. Placing media promotions [tv]
Areeb of Red Bull
StreetStyle 2009
Freestyle football
national champ,
Areeb Iqbal, who
won the Red Bull
StreetStyle national
finals in 2009,
received wide placed
media coverage on
TV, in print, on radio
and online, all
through 2010 also.

23. Creating & Distributing Press Releases

24. Evaluation techniques:
Measured increase in public awareness:
-conduct surveys
- monitor amount of traffic coming onto website, amount of likes on
FB etc.
Improved reputation within local press :
-review media mentions in print, TV and online – calculate media
contacts achieved against activities
-look at content, value, circulation/reach of message etc.

25. Evaluation techniques cont:
Online tracking:
-monitor number of hits on website
-followers on social media pages
-review blogs – content and frequency
Audience attitudes:
-revisit our online pole and discussions to determine how opinions/
perceptions have changed

26. Creating networking opportunities for clients
 We constantly seek partnership opportunities for our clients with associations and
brands
 We’re very well connected!

27. Don’t take our word for it – client testimonials
Nubla Iftikhar, DELL
“ The PMI team is extremely passionate and
Mushfiq Murshed, Roasters capable “
“ Fariha’s great contacts and media relations
contributed greatly to our media success. No
task was too much for her and her team
members. The media management was
second to none – quite outstanding.
We can’t thank you enough for the media
coverage – beyond amazing!”
Iftikhar Murshed,
Criterion
“Having worked with
PMI for over 2 years, I
have always found them
to be on top of their
game, making them the
ideal business partner in
media communications.”

28. t: 042 3756 9485
m: +92300 8199 893
e: fariha@pitchmediainc.com
w: www.pitchmediainc.com ; http://fari27.wix.com/pitchmediainc
Facebook: www.facebook.com/PitchMediaInc
twitter: www.twitter.com/pitchmediainc
LinkedIn: www.linkedin.com/groups?gid=3901664&trk=hb_side_g
a: 151 Feroze Pur Road, Lahore, Pakistan.