2. Introduction -
what I can do for
you!
● Experienced & tech savvy
● Develop & define your plans
● Create those moments where you
shine & shout about your exciting
new product or service
● Work with you to reduce your
risks
● Improve your visibility and
increase your revenue
3. Assess … getting to know YOU
● Review your current strategy and objectives
● Identify any issues or problems that need to be addressed
● Gather and analyse historic and current market and
industry data, competitive activity and trends
4. Communication …
goes both ways
● Find out what your stakeholders &
customers want & expect from you
● Do YOU HAVE what THEY WANT?
● Adjust strategy / product / service
as necessary
5. Engage
Good communication triggers a response on both sides of the
connection … the AHA! moment when the right message is
sent through the right medium & the sender is satisfied that his
message is understood ...
This can then lead to a response / reaction i.e. a “call to
action”, where activities can be monitored, measured, and
results evaluated.
6. Consulting &
Training
Services
Brand Development and Management
Business and Proposal Writing
Business Strategy Planning and Development
Content Strategy
Crisis Management
Data Analytics
Event Management
Market Research & Analysis
Marketing Strategy
Corporate Communications and Public Relations
Stakeholder Management
7. Success Stories
• Benson & Hedges (cigarettes) - two logo changes with supporting campaigns
and improved branding in retail trade outlets
• Embassy (cigarettes) – packaging changes, brand extension (menthol variant)
and Limited Edition packaging, with supporting campaigns and improved
branding in retail trade outlets
• Tacoma (cigarettes) - brand extension (lights variant - gained 3% market share
on launch) with supporting communication campaign
• Frutee (soft drink) – logo and label changes, support by complete
communication changes
• Caribbean Keno (online game) – logo and complete communication changes
• CBC Stations: 98.1 The One, Quality 100.7 FM, 900 AM (94.7 FM) and TV
• Best Speciality Advertising Inc. – supplied customers with branded promotional
materials
8. Success Stories
• Barbados Hotel and Tourism Association - communication of new logo
• British American Tobacco Barbados – implementation of global rebranding
campaign
• Caribbean Broadcasting Corporation - new logos with supporting communication
campaign
• Best Speciality Advertising Inc. – supplied customers with branded promotional
materials and giveaways
• Barbados Water Authority - new logo and supporting communication campaign
with G&A Communications
• Caribbean Development Bank - new logo and supporting communication
campaign with G&A Communications.
9. Success Stories
• GTECH Global, Leeward Island Lotteries and Barbados Lottery - improved
branding in markets, including office and retailer outlets
• Barbados Agricultural Development and Marketing Corporation - new logo and
new communication campaign
• Carmeta’s Retail Meat Shop - new logo, retail outlet branded and supporting
communication campaign
10. Success Stories
• Prepared Brand Plans for BAT Barbados, GTECH and BADMC
• Developed Brand Plans which detailed sales, marketing and distribution
strategy with Regional Marketing Team, and worked with Trade Marketing
Team in the market to implement activities which resulted in a turnaround in
cigarette sales in by 3% and 5% in 1997 and 1998 at British American Tobacco
Barbados. Regained the 8% decline in sales due to increase in Contraband in
2000-2001.
• Change management experience gained from recommending and implementing
organisational, structural and departmental changes at BAT Barbados, CBC,
B&B Distribution, GTECH and the BADMC.
• Rationalized BADMC operations at the Grantley Adams International Airport to
reduce overheads and increase profitability.
11. Success Stories
• Point of contact for Stakeholders, Media, Advertising and Market Research
Agencies, Government Officials and company representative and spokesperson
at BAT Barbados, B&B Distribution, GTECH, BADMC and BSAI.
• Received creative and marketing communication support over the past 20
years from Lonsdale Saatchi & Saatchi, Acute Vision, BCB Communications,
Greg Hoyos Associates, Blue Print Creative, Barry Tudor and Brian Corbin; and
Applied Marketing, Systematic Marketing and CADRES. Provided G&A
Communications with marketing consulting support.
• Strategic partnerships with LIAT and Gems of Barbados in 2004 accommodated
Barry Wilkinson’s Line & Length programme on CBC TV8, and later allowed for
coverage of regional events and “Tracking of Hurricane Ivan”.
• Worked with the Irrigation and Engineering Teams at the BADMC to complete
the long outstanding water catchment at Newcastle in St. John, and Agricultural
Services Department to restore Haggatts Plantation, St. Andrew.
12. Success Stories
• Global Environment Facility Small Grants Programme, Barbados National Focal
Group Member and Chairperson
• International Association of Business Communicators Barbados, Founding
Board Member - Vice President Finance
• Project Management Institute Southern Region Chapter, Barbados Branch
Founding Board Member - Marketing Officer
• Barbados Association of Non-Governmental Organisations, Environmental and
Marketing Consultant, General Secretary
13. Sectors and
Industry
Experience
Advertising, Public Relations & Media
Agriculture & Environmental Protection
Lottery & Gaming
Petroleum
Retail & Distribution
Social & Cultural Development
STEM
Tobacco
Tourism
14. Competencies
and Experience
Corporate Brand Management
Internal and External Communications, Public
Relations, Corporate Social Responsibility,
Stakeholder Management and Assessment,
Public Relations, Crisis / Risk Management,
and Social Media Specialist
Writing
Journalism, Business Writing, Project
Proposals, Request for Proposals, Marketing
Plans, Business Plans
15. Competencies
and Experience
Brand Marketing
Marketing Strategy, Brand Plans, Advertising
and Media Management, Market Research,
Product Development, Consumer Promotions,
Sponsorship and Event Management
Trade Marketing and Distribution
Sales Promotion, Merchandising, Category
and Channel Management, Sales Operational
Planning, Forecasting, Fleet and Route
Management
16. Competencies
and Experience
Budgeting, Change Management, Strategic
Planning and Management
Supply of Corporate and Product Branded
Promotional Items and Merchandising
Materials and E-Commerce
Mentoring and Volunteerism
17. Technical Skills
Microsoft: Word, Excel, Power Point,
Publisher, Project, Internet Applications,
Outlook, Access
Adobe: Acrobat, PageMaker, QuarkXpress,
InDesign, Illustrator, Photoshop
Intuit: QuickBooks
SAP and SAP for Oracle
Project Management: Budgets, Timelines,
Stakeholder Relationship Management, Work
Plan
