Pitch for Your NicheCultivating a Professional Image in the Information Age:  A Panel DiscussionCathy HartmanAcademic LibrariesDonna KearleySchool LibrariesToni LambertPublic LibrariesValerie HillSpecial LibrariesKris Helge &Julie LeuzingerBeta Phi MuTLA  AustinApril  15, 2011
Academic LibrariesJob Seeking:  the pitch, from beginning to endCathy N. HartmanAssociate Dean University of North Texas Libraries940-565-3269Cathy.Hartman@unt.edu940-565-3269
Academic Libraries: ApplyingThe position advertisement – Match?The applicationIn the cover letter: Compare qualifications with job requirementsNote qualifications that make you a good matchEdit, edit, editIndicate your strong interest in THIS positionVita: well organized, not too wordy, length appropriate to experienceHoops: forms, process, following instructions
Academic Libraries: InterviewingTelephone, then Onsite InterviewPrepare:Read everything on the website – Mission, vision, strategic plan (library and univ.)Key personnel – names, their career activitiesSearch committeeNote questions you may haveBe familiar with the current literature for the position (digital libraries, public services, etc.)Prepare for standard questions
Academic Libraries: Interviewing (cont.)Telephone interview:Important!  Determines if you stay in applicant pool!Find a quiet location, good land lineFocus and ask for clarification if neededExpect questions to focus in area of position requirements and your experienceHave your questions ready
Academic Libraries: In-Person InterviewGood match:  for them, for you?Remember phone interview, indication of what is importantMore questionsPresentation: prepare, practiceMeeting with administratorsFaculty status?  Evaluation process? Promotion opportunities?Full day or longer
Academic Libraries: Post InterviewSend note of thanks to chair of search committee NEXT DAY, then WAIT!!!!Offer – initially offered verbally, then in writingNegotiate salary, benefitsAcademic rank, if faculty statusStart dateSaying “no, thank you”No Offer – accept graciously
School LibrariesDonna KearleyCoordinator of Library ServicesDenton I.S.D.dkearley@dentonisd.org940-369-0087
School LibrariesHow you lay the groundwork counts.
School LibrariesWhat you do counts.
School LibrariesWhat you say counts.
School LibrariesWhat you know counts.
School Libraries Shake hands. Smile and call the interviewer by name. Bring your resume.Share your portfolio if it’s strong.
School LibrariesIf an interview goes wrong…Smile, share your passion for kids and libraries and good things will happen if you’re a good match for the job.Thank you to Leigh Ann Jones, Frisco ISD Library Coordinator for sharing her tips.
Public LibrariesToni LambertAssistant Director of Public ServicesAustin Public LibraryToni.Lambert@ci.austin.tx.us512- 974-7466
Getting an InterviewResumesCover LettersOnline ImageProfessional ContactsThe ApplicationScreening Questions
Interviewing for a Public Library PositionVisit the library’s websiteDo your homeworkRead the library’s strategic planPrepare for the interviewWhat about telephone interviews?
Public Library Professional PositionsYouth Services PositionsReference PositionsManagement PositionsTechnical Services PositionsArchival PositionsIT Positions – Virtual Librarians
Do You Have What We’re Looking For?Relevant ExperienceTechnology SkillsLeadership Skills FlexibilityCommunication SkillsCommitment to Excellent Customer ServicePassion for the Public Library Mission
Special LibrariesValerie HillLewisville ISDTWU UniversityDoctoral Candidatevhilledu@gmail.com972-350-5544
Special libraries come in all formats.Exploring new media formatsEmbracing technology trendsBalancing tradition with emerging information modesAll libraries are changing
Embracing technology trendsDigital resourcesEbooks
Exploring new trends in information deliveryUser-generated contentAugmented realityVirtual worlds
Exploring new mediaSocial mediaSocial networkingWeb 2.0 (blogs, wikis, RSS)
Balancing tradition with emerging information modesKnowing the communityPersonal learning networks (PLN’s)
Virtual Texas: an exhibit by TLA SL Community Group
The Library and the Librarian  “It may be that the great age of libraries is waning, but I am here to tell you that the great age of librarians is just beginning. It’s up to you to decide if you want to be a part of it.”~T. Scott Plutchak
PROPER PREPARATION CAN PRODUCE AN INTERVIEW THAT PROCEEDS WELLKris HelgePublic Services LibrarianTexas Wesleyan University School of Lawkhelge@law.txwes.edu817-212-3812
Some interviewers will read your body language.Consider all nuances of the position.How long is the commute?E.g. “I will probably just take the bus.”Have you discussed this with your significant others?What skills are required (e.g. managing a website)?Be honest with yourself about these required skillsPlan Ahead
Plan and select an appropriate attire.Double check yourself!E.g. Sock boyBe prompt.Use appropriate interviewing vernacular.Do not be afraid of selling yourself, but do not be arrogant. Hone your overall interviewing techniques… keep it simple but profound.
Research the company.Ask questions.Where do you see yourself in twenty years?Give simple, common sense responses.E.g. “I want to be doing the same thing I am now.”Think realistically about interviewer questions
FacebookLinkedInWebsitesE.g. Subway sandwich lady…Clean up your electronic dossier!
THE IMPORTANCE OF THE COVER LETTERJulie LeuzingerReference & GLA CoordinatorUniversity of North Texas LibrariesWhy a Resume is not Enoughjulie.leuzinger@unt.edu
Five Reasons for Sending a Cover Letter with your ResumeYou’ll increase your chances of grabbing the employer’s attention.Your letter can highlight aspects of your resume.It gives you a chance to start what could be the best conversation of your career.Your letter is probably your first opportunity to make a personable impression.You can directly ask for a job interview (Ireland, 48).
Catch an Interview with Your Cover Letter“Casting the Line.” (Who is the hiring manager?)“The Hook.” (Get the reader’s attention.)“The Line.” (The sales pitch.)“The Sinker.” (Close the deal.)
Cover Letter Do’s and Don’ts 	DoDon’t~Mention how you heard                                 ~Forget to run spell checkabout the position				~Mention the title of the position		~Use “canned” phrases~Include the job number			~Forget to sign your letter~Use action verbs			~Repeat your resume	~Request an interview		~Use negative language~Answer the employer’s question:		~Use a generic letter“Why should I hire you?”
ReferencesIreland, Susan. 1997. The Complete Idiot’s Guide to the Perfect Cover Letter. New York: Alpha Books. Plutchak, T. Scott. 2007. The Librarian: Fantastic Adventures in the Digital World. Serials, 20(2), 87-91.

Pitch For Your Niche TLA 2011

  • 1.
    Pitch for YourNicheCultivating a Professional Image in the Information Age: A Panel DiscussionCathy HartmanAcademic LibrariesDonna KearleySchool LibrariesToni LambertPublic LibrariesValerie HillSpecial LibrariesKris Helge &Julie LeuzingerBeta Phi MuTLA AustinApril 15, 2011
  • 2.
    Academic LibrariesJob Seeking: the pitch, from beginning to endCathy N. HartmanAssociate Dean University of North Texas Libraries940-565-3269Cathy.Hartman@unt.edu940-565-3269
  • 3.
    Academic Libraries: ApplyingTheposition advertisement – Match?The applicationIn the cover letter: Compare qualifications with job requirementsNote qualifications that make you a good matchEdit, edit, editIndicate your strong interest in THIS positionVita: well organized, not too wordy, length appropriate to experienceHoops: forms, process, following instructions
  • 4.
    Academic Libraries: InterviewingTelephone,then Onsite InterviewPrepare:Read everything on the website – Mission, vision, strategic plan (library and univ.)Key personnel – names, their career activitiesSearch committeeNote questions you may haveBe familiar with the current literature for the position (digital libraries, public services, etc.)Prepare for standard questions
  • 5.
    Academic Libraries: Interviewing(cont.)Telephone interview:Important! Determines if you stay in applicant pool!Find a quiet location, good land lineFocus and ask for clarification if neededExpect questions to focus in area of position requirements and your experienceHave your questions ready
  • 6.
    Academic Libraries: In-PersonInterviewGood match: for them, for you?Remember phone interview, indication of what is importantMore questionsPresentation: prepare, practiceMeeting with administratorsFaculty status? Evaluation process? Promotion opportunities?Full day or longer
  • 7.
    Academic Libraries: PostInterviewSend note of thanks to chair of search committee NEXT DAY, then WAIT!!!!Offer – initially offered verbally, then in writingNegotiate salary, benefitsAcademic rank, if faculty statusStart dateSaying “no, thank you”No Offer – accept graciously
  • 8.
    School LibrariesDonna KearleyCoordinatorof Library ServicesDenton I.S.D.dkearley@dentonisd.org940-369-0087
  • 9.
    School LibrariesHow youlay the groundwork counts.
  • 10.
  • 11.
  • 12.
  • 13.
    School Libraries Shakehands. Smile and call the interviewer by name. Bring your resume.Share your portfolio if it’s strong.
  • 14.
    School LibrariesIf aninterview goes wrong…Smile, share your passion for kids and libraries and good things will happen if you’re a good match for the job.Thank you to Leigh Ann Jones, Frisco ISD Library Coordinator for sharing her tips.
  • 15.
    Public LibrariesToni LambertAssistantDirector of Public ServicesAustin Public LibraryToni.Lambert@ci.austin.tx.us512- 974-7466
  • 16.
    Getting an InterviewResumesCoverLettersOnline ImageProfessional ContactsThe ApplicationScreening Questions
  • 17.
    Interviewing for aPublic Library PositionVisit the library’s websiteDo your homeworkRead the library’s strategic planPrepare for the interviewWhat about telephone interviews?
  • 18.
    Public Library ProfessionalPositionsYouth Services PositionsReference PositionsManagement PositionsTechnical Services PositionsArchival PositionsIT Positions – Virtual Librarians
  • 19.
    Do You HaveWhat We’re Looking For?Relevant ExperienceTechnology SkillsLeadership Skills FlexibilityCommunication SkillsCommitment to Excellent Customer ServicePassion for the Public Library Mission
  • 20.
    Special LibrariesValerie HillLewisvilleISDTWU UniversityDoctoral Candidatevhilledu@gmail.com972-350-5544
  • 21.
    Special libraries comein all formats.Exploring new media formatsEmbracing technology trendsBalancing tradition with emerging information modesAll libraries are changing
  • 22.
  • 23.
    Exploring new trendsin information deliveryUser-generated contentAugmented realityVirtual worlds
  • 24.
    Exploring new mediaSocialmediaSocial networkingWeb 2.0 (blogs, wikis, RSS)
  • 25.
    Balancing tradition withemerging information modesKnowing the communityPersonal learning networks (PLN’s)
  • 26.
    Virtual Texas: anexhibit by TLA SL Community Group
  • 27.
    The Library andthe Librarian “It may be that the great age of libraries is waning, but I am here to tell you that the great age of librarians is just beginning. It’s up to you to decide if you want to be a part of it.”~T. Scott Plutchak
  • 28.
    PROPER PREPARATION CANPRODUCE AN INTERVIEW THAT PROCEEDS WELLKris HelgePublic Services LibrarianTexas Wesleyan University School of Lawkhelge@law.txwes.edu817-212-3812
  • 29.
    Some interviewers willread your body language.Consider all nuances of the position.How long is the commute?E.g. “I will probably just take the bus.”Have you discussed this with your significant others?What skills are required (e.g. managing a website)?Be honest with yourself about these required skillsPlan Ahead
  • 30.
    Plan and selectan appropriate attire.Double check yourself!E.g. Sock boyBe prompt.Use appropriate interviewing vernacular.Do not be afraid of selling yourself, but do not be arrogant. Hone your overall interviewing techniques… keep it simple but profound.
  • 31.
    Research the company.Askquestions.Where do you see yourself in twenty years?Give simple, common sense responses.E.g. “I want to be doing the same thing I am now.”Think realistically about interviewer questions
  • 32.
    FacebookLinkedInWebsitesE.g. Subway sandwichlady…Clean up your electronic dossier!
  • 33.
    THE IMPORTANCE OFTHE COVER LETTERJulie LeuzingerReference & GLA CoordinatorUniversity of North Texas LibrariesWhy a Resume is not Enoughjulie.leuzinger@unt.edu
  • 34.
    Five Reasons forSending a Cover Letter with your ResumeYou’ll increase your chances of grabbing the employer’s attention.Your letter can highlight aspects of your resume.It gives you a chance to start what could be the best conversation of your career.Your letter is probably your first opportunity to make a personable impression.You can directly ask for a job interview (Ireland, 48).
  • 35.
    Catch an Interviewwith Your Cover Letter“Casting the Line.” (Who is the hiring manager?)“The Hook.” (Get the reader’s attention.)“The Line.” (The sales pitch.)“The Sinker.” (Close the deal.)
  • 36.
    Cover Letter Do’sand Don’ts DoDon’t~Mention how you heard ~Forget to run spell checkabout the position ~Mention the title of the position ~Use “canned” phrases~Include the job number ~Forget to sign your letter~Use action verbs ~Repeat your resume ~Request an interview ~Use negative language~Answer the employer’s question: ~Use a generic letter“Why should I hire you?”
  • 37.
    ReferencesIreland, Susan. 1997.The Complete Idiot’s Guide to the Perfect Cover Letter. New York: Alpha Books. Plutchak, T. Scott. 2007. The Librarian: Fantastic Adventures in the Digital World. Serials, 20(2), 87-91.

Editor's Notes

  • #11 Dress up for the interview. It doesn’t have to be new or fancy, but look professional as if you made an effort. I don’t even mind if you come in clothes you wear to teach. But no tank tops, shorts and flip flops please.Be on time. If you get lost, call. We’ll be happy to give you directions.Shake hands firmly. (Not limply, or try to crush my hands. I’ve had shoulder surgery and if you have too hard a grip, I’ll be in excruciating pain. Think of the impression it will make if everytime I see you I remember pain.Smile and call the interviewer by name.Bring your resume.Share your portfolio if it is strong. Please, no graded MLS assignments.
  • #12 Use the interviewer’s formal title unless directed otherwise. Not Jane, Mrs. Smith. Not Mrs. Smith if Dr. Smith.Refrain from over sharing personal information. I have no clue why people say these things in interviews, but I have actually heard about a messy divorce and too many bad principals to count.Ask the philosophy of the library program.Be able to articulate how you can carry out this vision.Remain calm and professional. Even if you are desperate, don’t beg or cry (I’ve see both).Save a couple of questions for the end. (A couple is 2 or 3. I had one candidate ask 19.)
  • #13 Research the district and campus if you know which campuses have openings.Anticipate questions in advance. Practice!Provide specific implementation ideas. General ideas don’t show your depth of knowledge. Keep examples pertinent to the situation. If you are applying for an elementary job, don’t focus on your previous middle school job.Share how you will collaborate for meaningful instruction. Show how you can foster 21st century readers and learners.Show how you can foster technology in the library.
  • #15 Share experience with my own bad interviews.Share experience with bad screening interview.Share positive tip – Mr. Jones’s compliment. “The thing that impressed me the most is when you dropped the principal to go help a student.”