This document outlines an advertising campaign to encourage 18+ year olds to register to vote. It discusses targeting younger voters, using eye-catching fonts and colors on social media posts, and centering the theme around things like music and sports that will attract teenagers. A rough example poster is shown using a microphone to convey that young people's voices matter. Research was conducted to ensure the campaign follows advertising standards and is not harmful or inappropriate. It aims to raise awareness that citizens aged 18+ can vote through colorful, simple designs targeted at youth interests and culture.