Electronic direct marketing (EDM) provides 5 key benefits: 1) It allows businesses to remind prospects of their offerings to influence future purchasing decisions, 2) It helps build trust and rapport with customers by developing understanding of the brand personality, 3) It keeps clients informed of important updates efficiently and affordably, 4) EDM campaigns are very cost-effective to set up and maintain once an email list is established, and 5) EDM allows for quick turnaround of marketing messages to support time-sensitive campaigns or work in synergy with other marketing efforts.

1. 5 Reasons to use
Electronic Direct
Marketing

2. Email Direct Marketing allows you to:-
1/ Turn browsers into customers
2/ Turn customers into LOYAL repeat customers
But are you getting all the benefits from your marketing?
Consider the 5 great benefits you will receive from EDM

3. Remind your prospects that you exist.
Prospects may have visited your showroom/business, obtained
a quote, or product information. But once they leave you have
no way to further influence their view of your business. EDM
allows you to still remind prospects of your key strengths or
even further develop their understanding of your brand.

4. Build trust and rapport with your customers
We all like to do business with people we trust and like. A well
structured Electronic Direct Marketing campaign allows your
customers to understand your brand, trust in your business and
understand the personality behind your brand.
It’s all part of building an ongoing relationship with prospects
and customers, at a very affordable price.

5. Keeping clients informed
Changes to opening times
New product lines
New models
Changes to staff
Product information
Special offers
Competitions
Tips and hints
All valuable to your business and vital to keeping customers and
converting prospects

6. Very affordable, very effective
Its not expensive to run a EDM campaign. Yes you need to gear
up prior to launching a campaign, but once you have a mailing
list, its not expensive to “speak” on a frequent basis with your
prospects and customers.

7. Quick turnaround, fast and effective
EDM campaigns are quick to plan and execute. Very
inexpensive, very effective and very fast to plan and execute.
Compared with many other campaigns an EDM campaign can
be planned and executed in less than 24 hours. When
combined with other media campaigns, working in synergy, and
EDM campaign with deliver great results.

8. For More Information:-
For more information regarding how to get great results from
your EDM, speak to Peter McCullagh at Solution Based
Marketing