Electronic direct marketing (EDM) provides 5 key benefits: 1) It allows businesses to remind prospects of their offerings to influence future purchasing decisions, 2) It helps build trust and rapport with customers by developing understanding of the brand personality, 3) It keeps clients informed of important updates efficiently and affordably, 4) EDM campaigns are very cost-effective to set up and maintain once an email list is established, and 5) EDM allows for quick turnaround of marketing messages to support time-sensitive campaigns or work in synergy with other marketing efforts.
Getting Your SOC Business to The Next LevelJustin Hedge
Presentation slides from a demonstration of Electron Storm's web based Customer Relationship Management System (CRM), designed specifically for SendOutCards.
Brandmark is a digital marketing agency in India. We are a team of highly skilled individuals, from diverse Industrial background and vertical ranging from Digital Marketing, Advertisement, Market Research, Manufacturing, Finance, Marketing, Sales, E-commerce, Customer Solutions etc. Working towards one single goal to impart break through growth to your business, and to generate healthy ROI.
The framework for building repeatability in your businessLumka Stuurman
How can you achieve the retention of existing customers?
Where does most of the customer growth come from, is it from new customers or existing customers?
How can you convert customers into loyal customers/members?
Getting Your SOC Business to The Next LevelJustin Hedge
Presentation slides from a demonstration of Electron Storm's web based Customer Relationship Management System (CRM), designed specifically for SendOutCards.
Brandmark is a digital marketing agency in India. We are a team of highly skilled individuals, from diverse Industrial background and vertical ranging from Digital Marketing, Advertisement, Market Research, Manufacturing, Finance, Marketing, Sales, E-commerce, Customer Solutions etc. Working towards one single goal to impart break through growth to your business, and to generate healthy ROI.
The framework for building repeatability in your businessLumka Stuurman
How can you achieve the retention of existing customers?
Where does most of the customer growth come from, is it from new customers or existing customers?
How can you convert customers into loyal customers/members?
Do you create your business communication, post it, and forget it? If you'd like better results, be sure to do a regular review. This presentation offers a simple business communication review process.
What does it take to be a remote salesperson?Freshsales
Brendan McAdams author of Sales Rules and Co-Founder of Expertscape shares his thoughts on the arsenal and other factors that help a sales rep be effective while working remotely.
10 Examples of Exit Popups Used as a Customer Retention StrategyMihail Savov
A customer retention strategy is a must for every business. Acquiring customers might grow a company, but keeping them from leaving is what leads to better revenue. Here, we will share 10 examples of exit popups that are designed to stop users from leaving your website.
Original post: https://isenselabs.com/posts/customer-retention-strategy-10-appealing-exit-popups-with-discount-hooks
"Observations of a B2C PM who went to the dark side"
Product management changes a lot whether or not you're in B2C or B2B. With B2C being the clear darling of the press and different books on the subject, I wanted to share my views on what makes B2B different for a Product Manager.
Presentation made at La Product Conference in Paris on June 21st 2016
Scaling Customer Success on a Rocketship Webinar SlidesAmity
When HubSpot hit the market a few years ago, they revolutionized the marketing landscape by allowing marketing teams to do things that were previously unimaginable, like create journeys of content unique to individual prospects and customers. Today, Customer Success Management tools like Amity are doing the same thing for Customer Success teams.
In this webinar, Uberflip's Director of Customer Success, Sam Brennand, will explore how Uberflip has combined the power of HubSpot with the power of Amity to help a dedicated team of seven do the work of a team of twenty.
Customer retention is helpful in gaining customer loyalty and trust. Read this customer retention guide by OmnePresent Technologies to get a better idea of how to implement these tools.
The Secret Recipe to Show Extreme Value to Your New Buyer: The CFOSales Hacker
What You'll Learn:
- What CFOs really care about in today’s environment
- How to reposition your value-prop to “CFO-proof” your deals
- Tips & tricks to increase your impact with intentional, value-driven meetings
- How to use extreme preparation to “earn the right” to engage with your buyers
Increase Profits with an Effective Customer Retention Strategyeldonbroady
With the array of marketing opportunities and marketing analytics available to even the smallest businesses, it can be easy to get caught up in getting new customers. But focus too much on new customer acquisition and you might neglect one of the most important foundations of any successful company: your current clients. Customer retention is extremely important and enterprising businesses should strive to create an effective customer retention strategy.
Even if everything else is great, positive customer experiences
drive business success. Ignore customer service? Risk losing touch.
Provide better customer experience by asking for customer feedback.
Once ask yourself how your NPS score affects your businesses. Know if a low score forces you to take any action, or a good score pulls out from your path.
The Lean Startup (book summary by Expert Program Management)Dennis Antolin
The Lean Startup Summary
Big idea #1: Startups are essentially 'Scientific Experiments'
Big idea #2: The biggest waste is building what nobody wants at all
Big idea #3: Don't argue about effort-prioritization - Use Split-Tests & Cohorts!
Big idea #4: You might be an Entrepreneur and not even know it!
Big idea #5: Use Actionable Metrics and avoid 'Vanity Metrics'
4 Amazing Sales Tools I Use Every Day - Be Effective - Tools to Close Deals F...Daniel Nilsson
These are my four favourite sales tools that have helped me close the biggest deals of my life. The tools have helped me speed up my sales cycle and close more deals faster. Check them out!
5 Steps to Improve Subscription Customer RetentionVindicia
Read to know five steps on how to make customer retention efforts more effective.
In subscription billing business, customer retention is the next top important thing after acquiring customers so as to maximize recurring revenue. Customer retention significantly improves profits in the long run and is, therefore, important to have effective customer retention strategy.
Learn more about customer retention: https://www.vindicia.com/solutions/digital-customer-retention/
Do you create your business communication, post it, and forget it? If you'd like better results, be sure to do a regular review. This presentation offers a simple business communication review process.
What does it take to be a remote salesperson?Freshsales
Brendan McAdams author of Sales Rules and Co-Founder of Expertscape shares his thoughts on the arsenal and other factors that help a sales rep be effective while working remotely.
10 Examples of Exit Popups Used as a Customer Retention StrategyMihail Savov
A customer retention strategy is a must for every business. Acquiring customers might grow a company, but keeping them from leaving is what leads to better revenue. Here, we will share 10 examples of exit popups that are designed to stop users from leaving your website.
Original post: https://isenselabs.com/posts/customer-retention-strategy-10-appealing-exit-popups-with-discount-hooks
"Observations of a B2C PM who went to the dark side"
Product management changes a lot whether or not you're in B2C or B2B. With B2C being the clear darling of the press and different books on the subject, I wanted to share my views on what makes B2B different for a Product Manager.
Presentation made at La Product Conference in Paris on June 21st 2016
Scaling Customer Success on a Rocketship Webinar SlidesAmity
When HubSpot hit the market a few years ago, they revolutionized the marketing landscape by allowing marketing teams to do things that were previously unimaginable, like create journeys of content unique to individual prospects and customers. Today, Customer Success Management tools like Amity are doing the same thing for Customer Success teams.
In this webinar, Uberflip's Director of Customer Success, Sam Brennand, will explore how Uberflip has combined the power of HubSpot with the power of Amity to help a dedicated team of seven do the work of a team of twenty.
Customer retention is helpful in gaining customer loyalty and trust. Read this customer retention guide by OmnePresent Technologies to get a better idea of how to implement these tools.
The Secret Recipe to Show Extreme Value to Your New Buyer: The CFOSales Hacker
What You'll Learn:
- What CFOs really care about in today’s environment
- How to reposition your value-prop to “CFO-proof” your deals
- Tips & tricks to increase your impact with intentional, value-driven meetings
- How to use extreme preparation to “earn the right” to engage with your buyers
Increase Profits with an Effective Customer Retention Strategyeldonbroady
With the array of marketing opportunities and marketing analytics available to even the smallest businesses, it can be easy to get caught up in getting new customers. But focus too much on new customer acquisition and you might neglect one of the most important foundations of any successful company: your current clients. Customer retention is extremely important and enterprising businesses should strive to create an effective customer retention strategy.
Even if everything else is great, positive customer experiences
drive business success. Ignore customer service? Risk losing touch.
Provide better customer experience by asking for customer feedback.
Once ask yourself how your NPS score affects your businesses. Know if a low score forces you to take any action, or a good score pulls out from your path.
The Lean Startup (book summary by Expert Program Management)Dennis Antolin
The Lean Startup Summary
Big idea #1: Startups are essentially 'Scientific Experiments'
Big idea #2: The biggest waste is building what nobody wants at all
Big idea #3: Don't argue about effort-prioritization - Use Split-Tests & Cohorts!
Big idea #4: You might be an Entrepreneur and not even know it!
Big idea #5: Use Actionable Metrics and avoid 'Vanity Metrics'
4 Amazing Sales Tools I Use Every Day - Be Effective - Tools to Close Deals F...Daniel Nilsson
These are my four favourite sales tools that have helped me close the biggest deals of my life. The tools have helped me speed up my sales cycle and close more deals faster. Check them out!
5 Steps to Improve Subscription Customer RetentionVindicia
Read to know five steps on how to make customer retention efforts more effective.
In subscription billing business, customer retention is the next top important thing after acquiring customers so as to maximize recurring revenue. Customer retention significantly improves profits in the long run and is, therefore, important to have effective customer retention strategy.
Learn more about customer retention: https://www.vindicia.com/solutions/digital-customer-retention/
Is happiness at work a contradiction in terms?
During a workshop for the Young Professionals in Foreign Policy in Brussels, I spoke about some elements of happiness at work.
Namely:
- theory and benefits of happiness at work for individual employees
- benefits for firms, and examples of happy companies
- reflect on what makes you as an employee SOAR (identify Strengths, Opportunities, Aspirations and Threats) to find happiness at work
Happiness and well-being. Do they make good policyJasper Bergink
This presentation was prepared for a conference in Brussels, organised by the Danish Embassy in Belgium and the Young Professionals in Foreign Policy on 4 June 2015. The title of the conference was 'Beyond GDP. Why Happiness is Good Policy'.
Well-being policies. An unfulfilled promise? by Jasper Bergink, Foro Bienesta...Jasper Bergink
The presentation aims to provide policymakers with keys to integrate well-being and happiness in public policy. I make three suggestions to policymakers: i) to measure well-being to inform public policy; ii) to actively advance well-being (as a challenge to GDP) as a political agenda; and iii) to pay attention to the happiness at work of government staff.
I presented these slides under the title "Well-being policies. An unfulfilled promise" at the Foro Bienestar y Desarrollo (Well-being and Development Forum). The Foro was organised by the government of the region of Jalisco in Guadalajara, Mexico, from 24-26 November 2014.
I am an independent researcher and blogger specialising in happiness and well-being. Previously, I delivered a TEDx talk with the title ‘For A State of Happiness’ at TEDxLuxembourgCity. I edit a blog with the same name (www.forastateofhappiness.com). The blog is dedicated to the discovery of intuitive and scientific knowledge about happiness and well-being. Through my explorations, I want to help people, societies and states achieve their own State of Happiness.
For more information, see www.forastateofhappiness.com, or contact me via jasper [at] forastateofhappiness.com, or on Twitter: @jbergink.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
2. Email Direct Marketing allows you to:-
1/ Turn browsers into customers
2/ Turn customers into LOYAL repeat customers
But are you getting all the benefits from your marketing?
Consider the 5 great benefits you will receive from EDM
3. Remind your prospects that you exist.
Prospects may have visited your showroom/business, obtained
a quote, or product information. But once they leave you have
no way to further influence their view of your business. EDM
allows you to still remind prospects of your key strengths or
even further develop their understanding of your brand.
4. Build trust and rapport with your customers
We all like to do business with people we trust and like. A well
structured Electronic Direct Marketing campaign allows your
customers to understand your brand, trust in your business and
understand the personality behind your brand.
It’s all part of building an ongoing relationship with prospects
and customers, at a very affordable price.
5. Keeping clients informed
Changes to opening times
New product lines
New models
Changes to staff
Product information
Special offers
Competitions
Tips and hints
All valuable to your business and vital to keeping customers and
converting prospects
6. Very affordable, very effective
Its not expensive to run a EDM campaign. Yes you need to gear
up prior to launching a campaign, but once you have a mailing
list, its not expensive to “speak” on a frequent basis with your
prospects and customers.
7. Quick turnaround, fast and effective
EDM campaigns are quick to plan and execute. Very
inexpensive, very effective and very fast to plan and execute.
Compared with many other campaigns an EDM campaign can
be planned and executed in less than 24 hours. When
combined with other media campaigns, working in synergy, and
EDM campaign with deliver great results.
8. For More Information:-
For more information regarding how to get great results from
your EDM, speak to Peter McCullagh at Solution Based
Marketing