The document outlines an advertising campaign idea to encourage 18-24 year olds to register to vote. It discusses targeting this age group because encouraging early voting may lead to lifelong voters. The campaign would use colorful, simple designs with short slogans related to music or sports. A sample poster design is shown using eye-catching fonts around a microphone to convey the message that young people's voices matter. Research was conducted to ensure the campaign complies with advertising standards and is not harmful or inappropriate.

1. Ideas For Advertising
Campaign
By Ali, Aamir and Zain

2. TARGET AUDIENCE
• Firstly lets look at the appropriate target audience for registering to
vote.
• 18+ 20+ 30+ 40+ 50+
The reason why we have chosen 18+ as our target audience is, because we want the focus to be on
the younger generation. We believe if we encourage 18+ to vote, in the future more of them will
vote .

3. Main Ideas- Plan
- Colourful texts.
- Simple but not to plain background.
Attract the audience attention by keeping the
tittle/slogan short.
Going to base the theme on something that
teenagers would actually look at e.g. music,
sport,

4. What it might look like
This is a rough copy of what we have in mind. The
reason why we made the font like that, because
we believe its eye catching and young people will
have the urge to look at it. We used the main
theme (mic) to portray that young peoples voice
MATTRERS!

5. This is our research

6. ASA (Advertising Standard Authority)
• We have looked at ‘ASA’ and out poster does not break any rules they
expect of a professional and clean poster.
• We have researched further for the ASA and nothing from our
campaign is potentially harmful, irresponsible, or inappropriate.

7. Our research statistics- General questions

8. Have you registered to vote? Or Voted

9. DID YOU KNOW YOU CAN
VOTE?

10. Final Idea