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TV ADVERT
PRESENTATION
TARGET AUDIENCE & MARKET
RESEARCH
• Research shows most of the target audience is between the ages of 15-18 and
shows that the target audience gender is almost 50/50 male & female which shows
that the target audience are young adults, which means the advert will have to be
made to appeal to them
This research shows that
most people that took the
survey are stressed very
often or often
SOME KEY QUESTIONS
WHAT HAVE YOU LEARNED FROM
RESEARCHING AND ANALYSING EXISTING
PRINT ADVERTS/PODCASTS/TV ADVERTS?
• Existing adverts use different techniques to have an effect such as camera angles, TV
adverts are often more effective than print adverts or radio adverts as it allows
whoever is planning/making the advert more creativity in how it makes that effect,
print adverts are limited to what can be fit on a page and radio adverts aren’t able
to use visuals to help bring their point across, using these existing TV adverts will
help make my TV advert better as I can use the same techniques to make my advert
more professional
HOW DO YOU THINK YOUR CAMPAIGN IDEA IS
RIGHT FOR THE CLIENT AND THEIR NEEDS?
• The campaign idea is right for the client as its to do with smiling and its effects on
mental health, it fits the clients need as the client has ask for a TV advert to be
made, it will also bring attention to mental health and how smiling is good for
mental health
HOW WILL IT APPEAL AND ATTRACT
THE RIGHT AUDIENCE?
• The advert will be made with the research in mind to appeal the the right audience,
using the research to attract the correct target audience by making the advert more
tailored to the target age groups as the target audience is between 15-18, the ad
will also be quick and to the point as to not the attention of the audience
ADVERT IDEA
• The advert itself will feature shots of people answering questions such as ‘what
makes you smile’ for example and other similar questions before explaining the
mental health benefits of smiling as well as the health benefits to smiling and ways
to help reduce stress and smile more, also mentioning in the advert what stress and
not smiling enough can be unhealthy for you and your mental health and how it
effects the people around you.
FEEDBACK
• Is there anyway my work or idea for the advertisement can be
improved, please feel free to ask any questions or give any advice
Feedback given
• More visuals, more images, make it more exciting and eye catching
• What needs to be made?
• Story board, what will happen in the advert? More detail is needed
• Equipment/location, what will be used? What’s needed to make this
advert?
• How would it be executed? Will you need actors? Crew to help film
and direct it?

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Tv advert presentation

  • 2. TARGET AUDIENCE & MARKET RESEARCH • Research shows most of the target audience is between the ages of 15-18 and shows that the target audience gender is almost 50/50 male & female which shows that the target audience are young adults, which means the advert will have to be made to appeal to them This research shows that most people that took the survey are stressed very often or often
  • 4. WHAT HAVE YOU LEARNED FROM RESEARCHING AND ANALYSING EXISTING PRINT ADVERTS/PODCASTS/TV ADVERTS? • Existing adverts use different techniques to have an effect such as camera angles, TV adverts are often more effective than print adverts or radio adverts as it allows whoever is planning/making the advert more creativity in how it makes that effect, print adverts are limited to what can be fit on a page and radio adverts aren’t able to use visuals to help bring their point across, using these existing TV adverts will help make my TV advert better as I can use the same techniques to make my advert more professional
  • 5. HOW DO YOU THINK YOUR CAMPAIGN IDEA IS RIGHT FOR THE CLIENT AND THEIR NEEDS? • The campaign idea is right for the client as its to do with smiling and its effects on mental health, it fits the clients need as the client has ask for a TV advert to be made, it will also bring attention to mental health and how smiling is good for mental health
  • 6. HOW WILL IT APPEAL AND ATTRACT THE RIGHT AUDIENCE? • The advert will be made with the research in mind to appeal the the right audience, using the research to attract the correct target audience by making the advert more tailored to the target age groups as the target audience is between 15-18, the ad will also be quick and to the point as to not the attention of the audience
  • 7. ADVERT IDEA • The advert itself will feature shots of people answering questions such as ‘what makes you smile’ for example and other similar questions before explaining the mental health benefits of smiling as well as the health benefits to smiling and ways to help reduce stress and smile more, also mentioning in the advert what stress and not smiling enough can be unhealthy for you and your mental health and how it effects the people around you.
  • 8. FEEDBACK • Is there anyway my work or idea for the advertisement can be improved, please feel free to ask any questions or give any advice Feedback given • More visuals, more images, make it more exciting and eye catching • What needs to be made? • Story board, what will happen in the advert? More detail is needed • Equipment/location, what will be used? What’s needed to make this advert? • How would it be executed? Will you need actors? Crew to help film and direct it?