This document provides information about social listening and improving social IQ. It outlines a 5-step process for social listening success including developing a hypothesis, testing it, evaluating insights, developing a strategy, and executing. It also includes tips on improving social IQ and defines upcoming training sessions on topics like defining buyers, content marketing strategy, and measuring content.

1. WHAT’S YOUR SOCIAL IQ?
SOCIAL
LISTENING:

2. Who could I be?
Male
Older than 40
Money

3. Was your ‘gut’ right?
Male
Older than 40
Money

4. WHY LISTEN?

6. HOW DOES IT WORK?

7. 5 Steps for Social
Listening Success
à Hypothesis
à Test
à Evaluate and analyze
à Develop recommended strategy
based on insights
à Execution!

8. Are you being heard?

9. What’sYourSocialIQ?
WORKSHEET RESULTS
200 or more à Doing the ‘right’ stuff
180-199 à On your way
150-179 à Average
149 or less à Needs improvement

10. à Improving Your Social IQ
à Jab, Jab, Jab, Right Hook
BestPractices

11. +
SOCIAL LISTENING
SOCIAL INTEL
MARKETING DECISIONS=

12. à April 21: Defining Your Buyer
à May 19: Positioning & Your Content Marketing Strategy
à June 16: Creating Your Content Team
à July 21: Promoting and Measuring Content
UpcomingTrafficUniversitysessions
Traffic-prm.com/traffic-university

13. Online Marketing Manager, TrafficPRM
www.traffic-prm.com
Twitter: @GirlNamedElise
elise@traffic-prm.com
314.633.1805
Elise Connors | ContactInfo