This magazine will focus on athletes and sports performers in Hertfordshire, featuring articles on their diets and lifestyles to motivate readers to improve their own. It will include diet plans, recipes, and exclusive athlete interviews discussing their experiences and how balanced diets helped their performance. Targeting 16-45 year olds, each 30-35 page issue will highlight two athletes through photos and profiles of their meals and sports. The affordable independently published magazine will advertise on social media and distribute locally.

1. Pitch
Sports based magazine in Hertfordshire

2. “Get moving”
• My magazine will be based around athletes and sports
performers in Hertfordshire
• However it will mainly feature articles based of the athletes diets
• The aim will be to inform the people in Hertfordshire of the
lifestyles these athletes have and to motivate us to make a
change
• Hopefully the readers will be influenced positively and will want
to change not only their lifestyle but also their diet

3. More about the magazine
• A key part of this magazine will provide diet plans and recipes
for the readers to try
• This will encourage the readers to improve their diet so that
they can improve their fitness
• By changing a lifestyle the readers can set themselves goals
that they can achieve in their specific sport just like the athletes
do
• The magazine will also make the readers aware of the steps the
athletes make to improve their overall performance

4. Target audience
• The target audience for this magazine will be aspiring athletes
who want to achieve and improve their performance in sport.
• The primary audience for this magazine will be 16-30 year olds
as the younger audience will be keen to develop their sports
performance
• The secondary audience will be people from 30-45 who are
trying to get into sport but not on such professional level
• The older age group will also be interested in this magazine as
they will want to change their lifestyle and improve their diets

5. Magazine description
• 30-35 pages – as it needs to include a variety of different sports
• It will include a different athlete every 2 pages
• Meaning 2 pages will be dedicated to an individual athlete
• On each page there will be a clear description on the athletes
lifestyle, sport and diet type
• It will also include exclusive interviews from some of the
performers in Hertfordshire
• Where they will tells the readers about their experience and
also how they achieved in sport by maintaining a balanced diet

6. Fonts and graphics
• Simple
• Classic
• Easily readable
• Basic
• The photos will bring the main colour and effect to this
magazine

7. Cover page
• I have presented:
• A title
• An ideal photo
• Potential article ideas
• I've also made sure that the cover page is eye catching
• The front cover will always either feature: athletes, photos of
meals or even photos of athletes participating in their sport

8. Double page spread
• I planned to have an athlete profile which will allow the athlete
to introduce themselves and to talk about their sport and diet
• The double page spread will include clear photos of the athletes
meals and a photo of them
• The double page spread will also include an interview which will
keep the readers engaged and interested

9. BUDGET
• The budget wont need to be too high as it will be an
independent magazine
• The cost of the magazine will be around £2.50 which is an
affordable price for the buyers
• The price of the magazine will also cover printing costs and the
studio costs

10. RESOURCES AND PERSONEL

11. Marketing methods and
distribution
• Advertising through social media
• Facebook- ads of our magazine can appear once someone has
searched anything sport related
• Instagram- adverts will appear on a feed when someone a uses
a # to do with sport or diet in their post
• This will be an easy way to spread the name of the magazine
and promote it
• The magazine will be distributed around local stores in
Hertfordshire

12. Unique selling point
• Its unique as not only does it look at athletes in Hertfordshire
but also their diets
• The competition is very limited as there is not a magazine
dedicated to performers diets in Hertfordshire
• It also provides diet plans which no other magazine does

13. Thank you for listening
Any questions?