The Stag Gyms magazine aims to promote local fitness centers in Hertfordshire and North London. It will feature exclusive content about local gyms, fitness routines, profiles of popular trainers, equipment reviews, diet plans and interviews. The target audience is young adults aged 16-25 and middle aged adults 26-40 of both genders. The magazine will be distributed for free in fitness centers, supermarkets and hairdressers in the local area and promoted on social media platforms like YouTube, Facebook, Twitter and Instagram.