SlideShare a Scribd company logo
Stag Gyms Pitch
By Eryk Dudziak
Stag Gyms - Main objective
The main goal of the Stag Gyms magazine is to
promote Fitness and Sport centres in the local area
in order to promote a healthy lifestyle
The magazine’s unique selling point is it’s local
availability and focus on locations centred around
Hertfordshire and North London
This will bring the people of Hertfordshire only the
most exclusive content from their own local area
Visualization
• In order to come up with the aesthetic look of our
magazine we looked for inspiration in other fitness
magazines
•The main magazine we found useful was the Men's
Fitness Magazine as it covers a very similar theme to
our own
•Similar to the pictures on the right, our focus is going to
be on the Main Cover line Graphic, supported by very
clear and simple cover lines in order to make sure our
front cover communicates well with the buyer
Visualization - continued
The logo and colour scheme of the magazine
MagazineVisualization
Continued
A first draft for the Front cover and the Double
page spread of the magazine
In our magazine we will be heavily
focusing on our graphics. This is
because we have identified that that
the reader wants to see the
possibilities that our article
provides, rather than just read
about them
Content
The content of the magazine will include:
Fitness routines
Well known local fitness individuals
Equipment
Detailed Diet Plans
Interviews
Fitness Locations
Target Audience
The magazines target audience is primarily going
to be young adults (ranging from 16-25 year olds)
The secondary audience are slightly older middle
aged adults (26-40 year olds)
As an additional target we also want to attract an
equal amount of female and male consumers to
promote equality and diversity in order to
improve our brand reputation
Marketing
Our primary method of promotion is going to be
social media platforms, this includes;
Video ads on YouTube and Facebook
Sponsored posts on Facebook, Twitter and
Instagram
Social media account on all of the above plus
snapchat
Distribution
As mentioned before we will be distributing
our magazine exclusively to the areas of
Hertfordshire and North London, via vehicle
transport to supermarkets, hairdressers and
fitness based locations.
We can achieve this by advertising said
locations in return for them to hold copies of
our magazine
Thank you for listening
Any questions?

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Stag gyms real pitch (1)

  • 1. Stag Gyms Pitch By Eryk Dudziak
  • 2. Stag Gyms - Main objective The main goal of the Stag Gyms magazine is to promote Fitness and Sport centres in the local area in order to promote a healthy lifestyle The magazine’s unique selling point is it’s local availability and focus on locations centred around Hertfordshire and North London This will bring the people of Hertfordshire only the most exclusive content from their own local area
  • 3. Visualization • In order to come up with the aesthetic look of our magazine we looked for inspiration in other fitness magazines •The main magazine we found useful was the Men's Fitness Magazine as it covers a very similar theme to our own •Similar to the pictures on the right, our focus is going to be on the Main Cover line Graphic, supported by very clear and simple cover lines in order to make sure our front cover communicates well with the buyer
  • 4. Visualization - continued The logo and colour scheme of the magazine
  • 5. MagazineVisualization Continued A first draft for the Front cover and the Double page spread of the magazine In our magazine we will be heavily focusing on our graphics. This is because we have identified that that the reader wants to see the possibilities that our article provides, rather than just read about them
  • 6. Content The content of the magazine will include: Fitness routines Well known local fitness individuals Equipment Detailed Diet Plans Interviews Fitness Locations
  • 7. Target Audience The magazines target audience is primarily going to be young adults (ranging from 16-25 year olds) The secondary audience are slightly older middle aged adults (26-40 year olds) As an additional target we also want to attract an equal amount of female and male consumers to promote equality and diversity in order to improve our brand reputation
  • 8. Marketing Our primary method of promotion is going to be social media platforms, this includes; Video ads on YouTube and Facebook Sponsored posts on Facebook, Twitter and Instagram Social media account on all of the above plus snapchat
  • 9. Distribution As mentioned before we will be distributing our magazine exclusively to the areas of Hertfordshire and North London, via vehicle transport to supermarkets, hairdressers and fitness based locations. We can achieve this by advertising said locations in return for them to hold copies of our magazine
  • 10. Thank you for listening Any questions?