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Social Media A to Z Presentations - Vegas Cosmetic Surgery 2015


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Presented at Vegas Cosmetic Surgery Wednesday, June 10, 2015 as part of the Social Media A to Z panel in the practice management track. This presentation is a combination of slides and talks from Monique Ramsey of Cosmetic Social Media, Greg Buford, MD of Beauty by Buford, and David Phillips of NKP Medical Marketing. We cover social media tools and dashboards, monitoring your brand in real time, using Google Analytics, and how to mobilize your patients to provide online reviews.

Published in: Social Media

Social Media A to Z Presentations - Vegas Cosmetic Surgery 2015

  1. 1. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome… Social Media A to Z Part One: Social Media Tools, Analytics, & Engaging Your Patients via SM Reviews
  2. 2. #VegasCS2015 YouTube Video goes here: Social Media Revolution 2015 #Socialnomics by Equalman
  3. 3. #VegasCS2015
  4. 4. Dashboard Choices NUVI, Hootsuite, Sprout Social, SocialOomph, Everypost, etc. #VegasCS2015
  5. 5. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Dashboard Choices Check Features vs. Your Needs • Scheduling • Which platforms • Stats / reporting • Canned Content** (warning) • Notifications • Sentiment, influence, etc. • Multiple users • Mobile app
  6. 6. #VegasCS2015 Reporting / Analytics
  7. 7. Free Analytics Tools MORE ON THIS TOPIC: Saturday FROM 8-10AM Social Media Bonus Session 8-10am - Tower Ballroom 1 •Facebook Analytics - (in Facebook) •Pinterest (in Pinterest) •SumAll - (FB, Twitter, Instagram, G+, and MORE) •IconoSquare (Instagram) •Budurl (short links - where driving traffic)
  8. 8. Greg Buford, MD, FACS Denver, Colorado Plastic Surgeon Author, Beauty and the Business 8
  9. 9. #VegasCS2015
  10. 10. #VegasCS2015
  11. 11. #VegasCS2015
  12. 12. #VegasCS2015
  13. 13. #VegasCS2015
  14. 14. #VegasCS2015
  15. 15. #VegasCS2015
  16. 16. #VegasCS2015 Social Media Tools I Use
  17. 17. #VegasCS2015
  18. 18. #VegasCS2015
  19. 19. #VegasCS2015 Engaging Your Patients with Social Media Reviews
  20. 20. David Phillips Los Angles, California CEO & Founder NKP Medical Marketing, Inc. Booth 606
  21. 21. Do they matter? 88% of consumers trust online reviews as much as personal recommendations from real people. #VegasCS2015
  22. 22. Where should you focus? #VegasCS2015
  23. 23. How do you place a value on a bad review?
  24. 24. How do you place a value on a bad review? Bad Review 1 $3,500 x 14 = $49,000 Simple Equation Average Fee multiplied by number of “useful” clicks Bad Review 2 $3,500 x 44 = $154,000 #VegasCS2015
  25. 25. What is a filtered review? #VegasCS2015
  26. 26. What can you do? 1. Review sites work off an algorithm 2. Never Pay for Reviews 3. Reviews should be considered Social Media #VegasCS2015
  27. 27. What can you do? 4. Respond to both negative and positive reviews 5. Groupon/Living Social “deals” 6. Use reviews to make your business better 7. Reviews can be removed or unfiltered if you are working with the right company #VegasCS2015
  28. 28. What can you do? 8. Share your positive reviews through all of your social media efforts 9. Patients are happy to leave reviews – it is your job to make sure they do it the right way 10. Patient Video Testimonials 11. Implement your social media efforts onto your website #VegasCS2015
  29. 29. !!!REMINDER!!! Social media is public Politics – Marriage Issues – Rants – Life Problems – Mr. or Ms. Social #VegasCS2015
  30. 30. #VegasCS2015 Up Next Social Media A to Z Part Two: Rapid-Fire Q & A Sam Lam, MD