Who Says Data is Boring? Digital in Kent Speed Session 12th November 2015
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Presentation delivered by Josh Whiten, Digital Marketing Director at Sagittarius. Digital in Kent - 12th November 2015
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Who Says Data is Boring? Digital in Kent Speed Session 12th November 2015
- 2. who thinks data is boring? @SagittariusMktg @joshwhiten
- 3. let’s bring data to life. @SagittariusMktg @joshwhiten
- 4. with facebook audience insights @SagittariusMktg @joshwhiten
- 6. why facebook? @SagittariusMktg @joshwhiten › It’s a big universe › 60-80% of b2c website visitors › 30-50% of b2b website visitors
- 8. what does Kent look like? @SagittariusMktg @joshwhiten
- 11. how can we use it? @SagittariusMktg @joshwhiten
- 12. gain insights into your followers. @SagittariusMktg @joshwhiten › More advanced than Page Insights › Identify habits, interests and content
- 13. gain insights into your competitor’s followers. @SagittariusMktg @joshwhiten › Use the Interests targeting option › Compare the differences
- 14. gain insights into your website visitors. @SagittariusMktg @joshwhiten › Create free Facebook Ads account › Place remarketing tag on website › Build audience of website visitors
- 15. gain insights into your customers. @SagittariusMktg @joshwhiten › Create audience of converting visitors › Upload email database into Ads account › Compare to followers, analyse, segement
- 16. gain insights into potential customers. @SagittariusMktg @joshwhiten › Research profiles from scratch › Geo, gender, age, behaviour, interests, demographics, lifestyle, career
- 18. next steps? @SagittariusMktg @joshwhiten › Target Facebook Ad campaigns › Plan content and discussion ideas › Geo Target wider marketing › Scale up reach using Lookalikes
- 19. and of course… @SagittariusMktg @joshwhiten …choose the perfect Christmas gift for teacher
Editor's Notes
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- The whole journey Travel is a brilliant sector for digital marketing. Its something that people kind of like to take their time over and this gives you so many opportunities to sell and add value Too much focus on the initial ‘pull’ or awareness
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- The whole journey Travel is a brilliant sector for digital marketing. Its something that people kind of like to take their time over and this gives you so many opportunities to sell and add value Too much focus on the initial ‘pull’ or awareness
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- What is personalisation and why should I care? Really! We’re all here to talk about personalisation! Now the real reason is it can improve our all important sales figures
- Use all the channels We all use SEO and Paid Search for creating initial brand awareness and then perhaps use email to send them offers. How could you be using Social Media to drive awareness? If you are not creating your own content to send out interested customers that aren’t creating desire then all you are doing is trying to sell with price. Are you looking at how people are opening emails and following up accordingly. Are you remarketing to people based on their on-site activity How could you be using direct mail to make customers feel good about you after they’ve just spent x thousand with you.
- Use all the channels We all use SEO and Paid Search for creating initial brand awareness and then perhaps use email to send them offers. How could you be using Social Media to drive awareness? If you are not creating your own content to send out interested customers that aren’t creating desire then all you are doing is trying to sell with price. Are you looking at how people are opening emails and following up accordingly. Are you remarketing to people based on their on-site activity How could you be using direct mail to make customers feel good about you after they’ve just spent x thousand with you.