Pinterest- The next big thing has arrived. It's not just about image sharing... it provides a platform for brand to promote their brand & connect to possible customers.

2.  Pinterest is the new ‘big thing’ in social
media
 Pinterest is a visually focused image sharing
site, centered on interest, lifestyles, and
planning
 It lets you to connect people through the
things they find interesting also known as
pinning

3.  Pinterest attracts 1,090 visitors per minute
(Source: Social Jumpstart)
 Pinterest is retaining and engaging users as much
as 2-3x as efficiently as Twitter (Source: RJ
Metrics)
 Of the Total users 55-70% are female (Source:
Imbue Marketing)
 59% of Pinterest users are between the ages of 25
and 44 (Source: Experian Hitwise)
 65% of Pinterest's global Web traffic is from the
U.S. (Source: Alexa)

4. Debayan Majumdar
dbnmajumdar@gmail.com
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5.  Once account is created Pinterest will
then ask for the account’s interests.
 This will help Pinterest suggest users to
follow, so select any option that is related
to your brand.

6. In the ‘Settings’ you can:
 Edit the email address, email notifications,
password, username, etc.
 Add/edit the About section, Location and
Website
 Define sharing and visibility settings.
 Delete the account.
 It is important to make sure the account’s
visibility setting is set to ‘OFF’, so the
account will be indexed in search engines.

7.  Adding a pin is when a user finds an image on
a website that they would like to pin
 The benefit of adding a pin in this way is that
the URL associated with the image provides a
link back, which encourages more traffic.
 The difference between adding a pin and
uploading a pin is that the image you are
adding is being uploaded from your
computer.

8.  A ‘repin’ is similar to an RT on Twitter.
 It means that a user has reposted someone
else’s pin onto one of their pin boards.
 To repin an image, simply click the ‘Repin’
button.
 choose the board that you would like to pin
it to and edit the description

9.  Select relevant board to place the image
 Tag the image with descriptive words that
will make the image searchable to others
 Share pin via Twitter and/or Facebook. Do
not share every pin as this could be
considered Spam
 Tag the image with
 Descriptive words that will make the image
searchable to others.
 And always keep the Pin Etiquette in mind

10.  While signed in to Pinterest, click on the ‘Add
+’ button located at the top right of the
interface
 Select ‘Create a Board’ from the options in
the window.
 Name your board & choose a Board
Category .
 There is also an option to choose who else
can pin onto this board.
 Once you’re finished select ‘Create Board’
 Edit Board’ button enables you to
Categorize, edit or delete a board

11.  Pinterest is no longer the underdog after
coming in third behind Facebook and
Twitter
 Earlier this year, it became one of the
biggest traffic referrals, bringing in more
traffic than YouTube, Google+ and LinkedIn
Combined
 Most images are pinned from a website and
therefore have a link back to the page
 This means each of these pins acts like a
button back to the website

12. Choose the most relevant
category
Plan your Pinterest image
carefully
Tell a story
Connect with
Customers/Followers/Pinners
Reward your pinners
Stay Current