Pinterest is a social media platform that allows users to create virtual pinboards to organize and share images, videos and other objects from around the web. It combines visual content with social sharing, allowing users to browse pinboards created by others and re-share content. The platform is popular among women and families for inspiration and planning related to hobbies, home decor, recipes and other interests. Marketers can benefit from Pinterest by getting brand exposure through shared pins, building backlinks from repins of their content, and developing brand advocacy if users enjoy their boards.

1. June 25, 2012

2. WHAT THE HECK IS IT?

3. WHAT THE HECK IS IT?
A social bookmarking tool that allows
members to “pin” images, videos and
other objects from around the Web into
categorized collections, or boards.

4. WHAT THE HECK IS IT?
A social bookmarking tool that allows
members to “pin” images, videos and
other objects from around the Web into
categorized collections, or boards.
Think interactive, sharable scrapbook.

5. PINTEREST IS
SIMPLE AND FUN
• Users create customized themed boards to pin their
images, video, etc.
• The boards and themes are as creative as the individual
• You can follow others, share content, make comments,
and tag users
• You get real-time updates
• Your pins can be easily shared on both Facebook and
Twitter

6. WHY ARE PEOPLE SO
OBSESSED WITH IT?

7. WHY ARE PEOPLE SO
OBSESSED WITH IT?
Because it combines two of the most
compelling elements of social media.

8. WHY ARE PEOPLE SO
OBSESSED WITH IT?
Because it combines two of the most
compelling elements of social media.
Visual content and sharing who you are.
Plus, it looks really pretty.

9. USER DEMOGRAPHICS
twise classifies Pinterest users into 3 categories:

10. USER DEMOGRAPHICS
twise classifies Pinterest users into 3 categories:
• Boomers & Boomerangs - baby boomer-aged parents and their grown-up
children living under the same roof
• Parents are in their 50s/early 60s and children are teenagers and early 20s

11. USER DEMOGRAPHICS
twise classifies Pinterest users into 3 categories:
• Boomers & Boomerangs - baby boomer-aged parents and their grown-up
children living under the same roof
• Parents are in their 50s/early 60s and children are teenagers and early 20s
• Babies & Bliss - These are larger households (families of at least 5) that live in
suburban subdivisions
• Parents tend to be in their 30s and 40s

12. USER DEMOGRAPHICS
twise classifies Pinterest users into 3 categories:
• Boomers & Boomerangs - baby boomer-aged parents and their grown-up
children living under the same roof
• Parents are in their 50s/early 60s and children are teenagers and early 20s
• Babies & Bliss - These are larger households (families of at least 5) that live in
suburban subdivisions
• Parents tend to be in their 30s and 40s
• Families Matter Most - This is the fastest growing segment that consists of
young, middle-class families in suburban locations that lead active, family-
focused lives
• 9 out of 10 have kids

13. USER DEMOGRAPHICS
twise classifies Pinterest users into 3 categories:
• Boomers & Boomerangs - baby boomer-aged parents and their grown-up
children living under the same roof
• Parents are in their 50s/early 60s and children are teenagers and early 20s
• Babies & Bliss - These are larger households (families of at least 5) that live in
suburban subdivisions
• Parents tend to be in their 30s and 40s
• Families Matter Most - This is the fastest growing segment that consists of
young, middle-class families in suburban locations that lead active, family-
focused lives
• 9 out of 10 have kids
• Majority of Pinterest members are women but men are slowly migrating

14. PINTEREST GLOSSARY
• Pins - A pin is an image or video, either from a website or uploaded from the
user. As description should be added to the pins.
• Boards - Pins are organized by topics, called boards.
• Following - Like Twitter, you can follow anyone, even if they aren’t following
you. You have the option to follow all of their boards or select boards.
• Repins - Repins are like “retweets”. Repinning is sharing a image pinned by
someone you follow and then adding it to one of your boards. Repinning gives
credit to the person who first pinned the image. Source links also stay with the
pin no matter how many times it is repinned.
• Likes - Liking a pin just adds it to the “Likes” on your profile, but it doesn’t
add it to one of your boards.
• Pinning from the Web - You can add a “Pin It’ button right into your browser
to easily pin things you come across on the internet.
• Sharing - Anytime you pin something you can also share it on Twitter and
Facebook

15. This is the Hult Marketing Pinterest
page. We currently have 7 boards, 68
pins, and 16 followers. We are
following 20.

16. When you click on a board you see all
the pins within the board. You can also
see any comments that are made about
your pin.

17. When you log into the Hult Pinterest account
you are able to see “pins” from the boards we
follow (currently 3 boards) as well as recent
activity on our boards.

18. ADDING A PIN TO OUR BOARD
OR CREATING A BOARD

19. YOU CAN ALSO PIN RIGHT
FROM A SITE

20. 3 MAIN BENEFITS OF
PINTEREST TO A MARKETER

21. 3 MAIN BENEFITS OF
PINTEREST TO A MARKETER
• Get Seen - Pinterest helps people find new products/brands/
services they would normally not come across by plugging keywords
into a search engine

22. 3 MAIN BENEFITS OF
PINTEREST TO A MARKETER
• Get Seen - Pinterest helps people find new products/brands/
services they would normally not come across by plugging keywords
into a search engine
• Building Links - Anytime someone pins something from your site, it
automatically pulls not just the image but also the link
• If that image is repinned multiple times you are building a healthy
amount of backlinks

23. 3 MAIN BENEFITS OF
PINTEREST TO A MARKETER
• Get Seen - Pinterest helps people find new products/brands/
services they would normally not come across by plugging keywords
into a search engine
• Building Links - Anytime someone pins something from your site, it
automatically pulls not just the image but also the link
• If that image is repinned multiple times you are building a healthy
amount of backlinks
• Brand Advocacy - If people love your product, service and/or
boards they will not only pin your stuff they might dedicate a board
to your stuff (I have a board dedicated to Skinny Girl Products -
don’t judge)

24. THINGS TO CONSIDER
• Legalities - Post content that you own the
rights to or share content from others who own
the rights
• Stay Relevant - Pin photos that relate to your
brand and organize them in the appropriate
board - the boards should also be related to
popular topics on Pinterest so that they stand a
chance of being seen
• Optimize - File name, description length, and
linking of your pins are all important to ensure
they are seen
• Become Pinteresting - Just putting up boards
isn’t enough, find ways to be seen as an expert
in an area or topic
• Hashtags - Pinterest understands them so use
them
• Add $ - Adding the “$” in front of a price will
automatically add the pin the the Gifts section
of Pinterest (think Mercy Gift Shop)

25. EVEN MORE TO CONSIDER
• Follow, Repin & Like - As with any social
media, you have to share the love and
encourage them to follow/like you back
• Encourage employees to set up an account -
Build clout as an industry authority by letting
your staff showcase how passionate they are
about your field
• Optimize - File name, description length, and
linking of your pins are all important to ensure
they are seen
• Create boards beyond your products and/or
brand- Yet still relate it to your industry - have
some fun with it
• Add the Pinterest icon - Let your audience
know your on Pinterest by adding the Pinterest
icon to your site and social media
• Incorporate a “Pin It” button - Include a “Pin
It” button on pages, where applicable, so that
others can pin your stuff

26. ACTION ITEMS
• Setup your own
Pinterest account/
boards
• FollowHult Marketing
and like/repin some of
our pins
• Have fun with it

27. Happy Pinning!