An overview of Pinterest for news, including how it works, why it matters and ideas for news outlets to better connect with their readers.

1. For News
Mandy Jenkins @mjenkins
#NESocial June 2012

2. What is Pinterest?
A virtual “pinboard”
where users can curate
and organize interesting
content from around the
web in a visually
interesting way.

3. What does it mean to us?
Pinterest’s great-looking
platform highlights your
images and can drive
traffic back to your site.

4. Why are news orgs into it?
 Pinterest is #3 social network after
Facebook and Twitter in users
 It’s the fastest growing site in the U.S.
 It has a largely female user base – a
group we want to better reach
 You can repin others and collaborate on
boards
Sources: Experian, ComScore

5. Hot on Pinterest

6. How Pinterest Works

7. Add Pins, Repin,
Create Boards Around a Theme

8. Highlight Your Area

9. Use Your Archives

10. Make a Board of Reader Photos

11. Make a Board of Your Staff

12. Crime Coverage, Pinterest-style

13. For More Info
 Experiment!
 Follow the lead of YDR, MercNews, Pioneer
Press, Pottstown Mercury
 Newspapers on Pinterest
 More ideas for Pinterest
 Find out who’s pinning you:
pinterest/source/yoursiteurl.com

14. Thanks!
Mandy Jenkins
mjenkins@digitalfirstmedia.com
@mjenkins
Blog: Zombiejournalism.com
These slides & more at
slideshare.net/mandyjenkins